Discover what UX research reveals about AI chat, user trust, and how to create digital experiences that actually help people
AI chatbots are popping up everywhere. But are they actually what your website visitors want?
As organizations rush to integrate AI into their websites, many are making assumptions about how people want to find information, get answers, and interact with chatbots. The reality? What users actually do may surprise you.
Sandstorm conducted moderated UX research to uncover how people interact with AI-powered search, chatbots, and traditional website experiences. We discovered some unexpected behaviors, including why users often choose search over chat, what makes them trust AI-generated answers, and why even the most sophisticated chatbots can miss the mark.
Join us for a practical 30-minute webinar where we'll share our research findings and actionable recommendations for designing AI experiences that build trust, improve usability, and help visitors accomplish their goals.
When
- Date: Thursday, November 12, 2026
- Time: 12:00 PM – 12:30 PM CT
- Location: Online via Zoom
What you'll learn
- Why users often prefer traditional search over AI chat, and what that means for your website
- What builds trust in AI-generated answers and why transparency matters
- Surprising findings about how different audiences interact with AI
- Common chatbot mistakes that frustrate users and limit engagement
- Practical UX recommendations for integrating AI chat in ways that actually help your visitors
Who should attend
This webinar is ideal for marketing leaders, digital strategists, UX professionals, communications teams, IT leaders, website managers, and anyone exploring how AI can improve their organization's digital experience.
What you'll get
- Recording of the Zoom webinar
- PDF of the slide deck
- Human-corrected transcript
Ready to rethink your AI strategy? Register now to discover what users really want from AI chat.
Speakers
