
ASAE MMC + Tech Conference 2025
Discover how data visualization can transform member benchmarking, reveal patterns, and drive data-driven decision making. We will highlight Sandstorm’s work with Deloitte’s ConsumerSignals Dashboard and a Fortune 500 company to create dashboards that support diverse users—from C-suites to analysts. Learn how association applications of personalized dashboards elevate engagement, increase accessibility, and reveal actionable insights. By integrating user-centered design, intuitive visuals, and role-specific views, you will see how these tools boost engagement, accessibility, and brand loyalty across all user levels.
Learning Outcomes
- Explore the power of personalization in data visualization by learning how tailored visualizations enhance user engagement and decision-making.
- Apply user-centered design to complex data by discovering best practices for designing data displays that prioritize user needs and usability.
- Craft inclusive dashboards for all user levels that meet the diverse requirements of audiences, from analysts to C-suite executives.
Speakers

Janna Fiester
(she/her/hers)
Vice President of UX and Creative
Vice President of UX and Creative

Laura Chaparro
(she/her/hers)
Senior Account Director
Senior Account Director