Data Visualization to Drive Engagement and Member Value

The Future is Yours to Create - MMC+Tech 2025

ASAE MMC + Tech Conference 2025

Discover how data visualization can transform member benchmarking, reveal patterns, and drive data-driven decision making. We will highlight Sandstorm’s work with Deloitte’s ConsumerSignals Dashboard and a Fortune 500 company to create dashboards that support diverse users—from C-suites to analysts. Learn how association applications of personalized dashboards elevate engagement, increase accessibility, and reveal actionable insights. By integrating user-centered design, intuitive visuals, and role-specific views, you will see how these tools boost engagement, accessibility, and brand loyalty across all user levels.

Learning Outcomes

  • Explore the power of personalization in data visualization by learning how tailored visualizations enhance user engagement and decision-making.
  • Apply user-centered design to complex data by discovering best practices for designing data displays that prioritize user needs and usability.
  • Craft inclusive dashboards for all user levels that meet the diverse requirements of audiences, from analysts to C-suite executives.

Speakers

Janna Fiester a light skinned female with grey hair in an updo, clear glasses wearing a red shirt with birds on it smiling at the camera
Janna Fiester
(she/her/hers)
Vice President of UX and Creative
Laura Chaparro a light skinned female with long brown hair wearing a white shirt smiling at the camera
Laura Chaparro
(she/her/hers)
Senior Account Director

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