James Wynne is Director of User Experience for Sandstorm and has been in digital product development since 1996. He has worked as a UX designer for a myriad of clients including large eCommerce brands, mobile device manufacturers and integrated marketing agencies.
Sandstorm Design has launched a new web site for the National Association of REALTORS® to promote the Green REsource Council and NAR's Green Designation. The designation is the first of it's kind from NAR and offers specialized green real estate training for residential, commercial and property management professionals.
Filled with up-to-date news and resources, the site educates users on green building products and practices, reveals the numerous advantages to going green, and helps distinguish green goers from greenwashers.
Sandstorm Design was responsible for the design, writing, development and marketing of the site. "We wanted to make green seem accessible and help users start the conversation," Creative Director, Janna Fiester, said regarding the strategy behind the look, feel and tone of the site.
Non-members are able to connect with green designees and professionals, and members have access to exclusive webinars and marketing materials, an online community and more.
Established in early 2008, the Green REsource Council works to make green real estate knowledge available to everyone. They're accomplishing this by advocating for a greener MLS, building NAR’s Green Directory for green industry vendors, and developing resources and partnerships to keep their members at the forefront of the industry.
Learn more about the Green REsource Council and NAR's Green Designation.
Our tweeting has generated a new business lead for us today! At 500 followers and counting (Holly has a personal goal of getting us 1000) our web design firm has hit a point where we can track our tweeting to a lead. And it is a good qualified lead - perfectly matched for our usability expertise and in the green industry. Stay posted as we continue to build our social media strategy and track the results.
It was a green day for us! (not the band Green Day, even though I do like their music) Our web design firm launched a new web site for the National Association of REALTORS® to promote the Green REsource Council and NAR’s Green Designation. This designation is the first of it’s kind from NAR and offers specialized green real estate training for residential, commercial and property management professionals. How cool is that? Check out their "green" web site.
The Small Business Administration (SBA) was searching for 200 companies across the country with a high potential for growth to become part of their Emerging 200 program. The e200 would provide education, networking and resources to help CEOs scale and grow their businesses, create more jobs, and expand into new markets. It sounded like an interesting concept, so I applied.
I was in Colorado on a snowboarding trip when I got the call that Sandstorm Design was 1 of 16 companies chosen from Chicago. More to come...
Our twittering is driving web site traffic to our web design company. This week twitter made it into our top 10 referral sources according to our web analytics. And the great news is that our twitter traffic is staying longer on our web site than traffic from other referral sources. Today we plan to add twitter as a referral option on our request a quote and contact us forms to start to track if twitter traffic turns into qualified leads.
So I just read a snippet from the middle of a twitter novel, and I am still getting my head wrapped around the concept. I read about 50 posts, and I feel like I jumped into a movie part way through. All weekend this twitter novel storyline has been popping up in my mind, but I can't decide if it's the storyline that is strong or is it my intrigue and curiosity on the medium selected? Could a twitter novelist make it on Oprah? Or could our web design firm build a novel about our company?
So our web analytics consistently show a decline in unique visitors on Fridays, but on a month to month basis, Fridays drive the most leads verse any other day of the week for our web design firm. Why is that? Is everyone so tired of putting out fires all week that by Friday all they want to do is some browsing on the web? Or do they finally get a few minutes to themselves to get to that 'to do' on their list of finding a new interactive agency? Or is Friday subconsciously the most creative day (and fun) day of the week? Any insight would be great!
So we started a twitter account for Sandstorm. Holly has put together a Twitter strategy for our web design firm and we now have over 200 followers within our first few weeks. Within days we got Obama and the Chicago Cubs to follow us - which was fun to tell my parents as it sounded impressive. Anyway, we're (I mean Holly) is regularly tweeting, and we're testing a few content directions, and building our own case study on our experience with Twitter. As a B2B company, will Twitter just distract us from the marketing that we know works for us, or will it become part of our integrated marketing campaign that we can't live without? Stay tuned and follow us.
Could we be more proud? In our family, we do Family Night Pizza Night every Friday night and Lou's is always my first choice. The only reason we don't pick Lou's every Friday night is because we have to drive 15 minutes to get it, verses the 3 minute pizza place down the street. Either way, we here at Sandstorm Design are just sooo excited to be able to make a contribution to Chicago by creating the ultimate restaurant experience with Lou Malnati's. Maybe one of these days I'll take a video with my iFlip of our "happy dance."
Sandstorm Design, a Chicago marketing and interactive web design agency, has been awarded WBE certification by the Women's Business Enterprise National Council (WBENC). The WBENC is the nation's leading advocate of women-owned businesses as suppliers to America's corporations and the largest third-party certifier of businesses owned and operated by women in the United States.
To qualify for WBE certification, businesses must be at least 51% owned and controlled by one or more women. The one or more women owners must control daily operations and management of the business as well. All applicants undergo a rigorous approval process to ensure the legitimacy of the business and maintain the integrity of the council.
Sandstorm Design, in business over ten years providing marketing strategy, rebranding initiatives, interactive web design work and usability services, was awarded the prestigious certification in November of 2008. "We are proud and honored to be a certified WBE business and be part of such an inspiring organization," principal Sandy Marsico said in regards to attaining WBE status.
Visit Women's Business Enterprise National Council for more information.