Is Twitter a Fad or Will It Turn Into a Lead Generating Marketing Machine for B2B Companies

So we started a twitter account for Sandstorm. Holly has put together a Twitter strategy for our web design firm and we now have over 200 followers within our first few weeks. Within days we got Obama and the Chicago Cubs to follow us - which was fun to tell my parents as it sounded impressive. Anyway, we're (I mean Holly) is regularly tweeting, and we're testing a few content directions, and building our own case study on our experience with Twitter. As a B2B company, will Twitter just distract us from the marketing that we know works for us, or will it become part of our integrated marketing campaign that we can't live without? Stay tuned and follow us.