Sandstorm® helps associations achieve their technology goals through an integrated digital experience that drives value, encourages exploration, delivers personalized experiences, boosts event attendance, and grows while retaining members.
Recent Association Case Studies
UX RESEARCH AND DESIGN
We've spoken to thousands of association members and would love to hear from yours.
Backed by 4,600 hours of in-depth user research, we know what members want, and what’s in their way. Our proven UX methodology gives us the opportunity to speak directly with your members and turn those insights into UX personas, reimagined user journeys, and drive the direction of the wireframes. Got a navigation issue? We can quickly test it with members to make finding content fast, easy, and intuitive.
ARTIFICIAL INTELLIGENCE
We help identify AI tools to drive engagement while reducing staff admin.
AI is changing how we search and even how we do business. Your members are using AI tools and search already, and they expect your site will provide the same capabilities. We work closely with associations to carefully consider AI solutions that align with your member and stakeholder needs including:
PERSONALIZATION
Personalization strategies that grow your membership
Members want a personal relationship with your association starting with your website. Personalization is a way to increase engagement and grow membership. We can help identify the right personalization AI technology and create a personalization strategy that fits your needs, focusing on the data visitors expect you to know and highlight what can be personalized through content.
SEARCH
Technology solutions for a faster, smarter search
When a search does not work, you are the first to hear about it. Identifying the right search or AI technology like FUSE, Algolia or Coveo can help make site search easier, faster, and more accurate. Cleaning up or defining current taxonomy terms to create a robust search experience will improve accuracy, relevancy, and prioritization.
CMS SELECTION
Using the right CMS can make or break a web (admin) experience
A new association website is the perfect time to make sure your CMS delivers exactly what you need. Think of it like upgrading your car; you want the ride to be smooth and loaded with the right features. Our product owners and developers know enterprise CMS platforms inside and out, from open-source options like Drupal and WordPress to .NET platforms like Sitefinity and Kentico, and can guide you to the best fit by:
- Reviewing CMS licensing options that impact your YOY spend
- Understanding the value of a large support and development community
- Identifying the best content administration experience and help documentation
- Evaluating marketing integrations with Hubspot and available SEO features
- Capturing performance and optimization strategies for an optimal user experience
ACCESSIBILITY
Accessibility is built into our process
Our team of IAAP-certified (CPACC) product owners, designers, and engineers work together to ensure every association website redesign is built with accessibility from the beginning. We provide hands-on accessibility training for content editors and their teams, as well as ongoing accessibility audits to keep your website in compliance.
