Sandstorm Blog

Sandy
Web Design Chicago versus Web Design Firm Chicago

To the average google researcher, the two key word phrases 'web design chicago' and 'web design firm chicago' may seem like the same thing so you would assume you would get the same results, but it's not entirely true. Interestingly enough, google considers Sandstorm Design an incredible find for a web design firm (maybe because we're a full service interactive agency?), but for the average web design search, we're not. In my next life I would enjoy being a google algorithm strategist.

This blog was posted by Sandy on June 15, 2009.
Sandy Marsico, Founder & CEO

About the Author

Sandy Marsico

Sandy Marsico is the founder & CEO of Sandstorm®, a digital brand experience agency that turns consumer insights into engaging user experiences through our unique blend of data science, brand strategy, UX and enterprise-level technology.

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Sandy
Marketing tactics to consider when creating your internet marketing and web design strategy

A non profit client of ours recently asked for a list of internet marketing tactics to consider while building her online marketing strategy. Here's where our user experience design firm started with our list:

  • SEO (organic search engine optimization) and linking campaigns
  • PPC (pay per click)
  • Affiliate marketing (think amazon.com’s books)
  • HTML Emails and Auto-responders
  • Conversion Concepts (getting people to do what you want them to do on your site)
  • Web Analytics and Testing
  • Online Video
  • Blogs and Social Media (facebook, twitter)
  • Banner ads
  • Article writing

Does anyone else have more to add?

This blog was posted by Sandy on May 27, 2009.
Sandy Marsico, Founder & CEO

About the Author

Sandy Marsico

Sandy Marsico is the founder & CEO of Sandstorm®, a digital brand experience agency that turns consumer insights into engaging user experiences through our unique blend of data science, brand strategy, UX and enterprise-level technology.

Sandy

So our web analytics consistently show a decline in unique visitors on Fridays, but on a month to month basis, Fridays drive the most leads verse any other day of the week for our web design firm. Why is that? Is everyone so tired of putting out fires all week that by Friday all they want to do is some browsing on the web? Or do they finally get a few minutes to themselves to get to that 'to do' on their list of finding a new interactive agency? Or is Friday subconsciously the most creative day (and fun) day of the week? Any insight would be great!

This blog was posted by Sandy on April 24, 2009.
Sandy Marsico, Founder & CEO

About the Author

Sandy Marsico

Sandy Marsico is the founder & CEO of Sandstorm®, a digital brand experience agency that turns consumer insights into engaging user experiences through our unique blend of data science, brand strategy, UX and enterprise-level technology.

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