About the Author

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Will Biby
Will Biby

Will wears many hats at Sandstorm. From writing web content to executing social media strategies, he is quick to act and insistent on a job done right. Will enjoys writing, so expect to hear from him often on the blog.

Nick Meshes, Director of Analytics and Optimization

[Ed. note: We're excited to introduce Nick Meshes, our new Director of Analytics and Optimization. What better way to learn more about him than through his own words?]

Where are you from?

I’m from the Internet. Actually, Chicagoland is home to me, though I am a south sider now living in a north sider’s world. I was born and raised in the suburbs along I-55 – Cicero, Brookfield, Lyons – and then eventually moved out to Bolingbrook after graduating from DePaul.

After a decade working in Downers Grove, my wife and I relocated to Little Rock, Arkansas. We had a great two and a half years there, and will cherish the memories and friends we made, but we are so glad to be back with our friends and family here in Chicagoland.

What is your title at Sandstorm?

I am the Director of Analytics and Optimization.

What does that mean?

That means I’m going to increase the quantitative focus around here.

While Sandstorm is already a premier agency for qualitative research, UX design, marketing strategy, and web development, we have an opportunity to increase our capabilities in web analytics, website optimization testing, and personalization.

You have a unique background with Sandstorm. Tell us a little about how you found us.

My wife, Alma, was Sandstorm’s 4th employee nearly 10 years ago. Over the years, I always felt like an honorary Sandstormer, celebrating at the holiday party, participating in the Guac-Off, hanging out with the great people who work here, and occasionally helping solve tough technical issues.

As Sandstorm has grown over the years, we have talked about me officially joining the team, but it never seemed like the right time. Then a couple months ago, Sandy and I started talking about how Sandstorm would like to form a department to focus on website analytics, conversion rate optimization, and web personalization – then she asked if I would like to head it up! I was super excited to build something from scratch – leveraging my technical and organizational skills while also having this amazing opportunity to grow alongside Sandstorm.

What are you most excited about doing at Sandstorm?

I’ve always worked on the back office side of marketing. My customers were the folks delivering insights about consumers and businesses while I was delivering insights about how to do that more efficiently.

Watching from a distance, I have always been fascinated by all the aspects of how this thing called “marketing” worked. I love the art, psychology, strategy, and, of course, the technology. I love how things are getting more complex and data-driven as the field starts to move at the speed of the Internet.

I am so excited to get a seat up front, to work with and learn from people with these amazing skills and talents, and to play on the team that helps organizations use marketing in a way that is inspiring and effective.

Together, we’re going to create a mix more delicious than the winner of the Guac-Off. I am glad to be a part of that mix, and I am proud to make Sandstorm (and the north side) my home.

This blog was posted by Will on June 24, 2015.
Will Biby

About the Author

Will Biby

Will wears many hats at Sandstorm. From writing web content to executing social media strategies, he is quick to act and insistent on a job done right. Will enjoys writing, so expect to hear from him often on the blog.

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