James Wynne is Director of User Experience for Sandstorm and has been in digital product development since 1996. He has worked as a UX designer for a myriad of clients including large eCommerce brands, mobile device manufacturers and integrated marketing agencies.
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At Sandstorm, we strive to strike a good balance of having fun and getting work done. One of our three core values is to have fun. This is instilled in you from the day you arrive. I have been here for over two years and a day hasn’t gone by without laughter billowing through the office or a tasteful “That’s what she said” joke.
It had been a long summer of tight deadlines and late nights at the office so I decided to set a mandatory office gathering after work one Friday evening. The calendar invite was set for 5 pm (although some had to work a little later, while others started earlier). We wrangled up some cash and headed out to gather some adult beverages and bubbly. To haul the load, Will even bought a little granny grocery cart.
The afternoon started pretty standard with beverages while finishing up end-of-the-day tasks. Drew started the evening leading musical roulette. This is where everyone messages him their favorite song and he throws it into a queue. Someone always sneaks in a song that reminds them of their middle school dance days.
A good game of darts gets going as everyone finishes up their tasks for the week and it’s not too long until the music gets louder and significant others and friends start to show up. Teams pair up and beer pong begins. I won’t say who the best player in the office is, but she already knows!
Before we know it, it is nearing close to midnight and the heated battle of Logo Party is winding down. If you don’t know what Logo Party is, let me explain. It’s the best of all board and party games put together (think charades and/or Pictionary). You will be surprised how everyday logos are ingrained in your mind that you can recognize the Wrigley’s Doublemint Gum logo just by seeing a tiny bit of the red logotype. (We're always thinking about brands.)
The party started to dwindle as the clock struck midnight, and we all realized we needed to go home (or at least leave the office). We called some cabs, and those still standing decided to go to a local establishment to have a nightcap.
This will be a night I will never forget, and one where I wish I remembered more. Everyone woke up safely the next morning with great stories, major headaches, minor cuts, and random bruises*.
*No animals were harmed in the making of this story
One of the unique things that I am most proud of as a Sandstormer is our warrior spirit. This is not the kind of company where people say “that’s not my job”. It’s the kind of company where people say “what can I do to help?”
One day I came back into the office from using the restroom to find several people in the kitchen pulling together garbage bags and spraying Lysol. I found out that the garbage smelled funny, and 4 people just got up from their desks and started handling the situation. I asked if I could help, as the de facto “Office Manager” this is sorta my responsibility, but I was assured that it was all good.
At just about any other company, someone would send an angry email to someone like me, or there’d be someone elected to add this task to my plate. At Sandstorm, when the garbage needs to go out, it just gets done.
It was the same the day Janna and Laura brought in a Kia-load of things from IKEA. A group of us just made our way down to the loading dock, and pulled everything into the freight elevator. We brought it up and pretty much the whole office started pulling apart boxes and assembling things.
It extends beyond garbage detail and putting together Swedish furniture. Our wonderful Digital Strategists keep an eye on our workload and there have been many busy days where I come to find out a few large chunks of my project work has been handed off to someone else. Similarly there are those days where a project shows up end of day, or a simple project grows 6 heads right before it’s due, and folks spring into action to help each other out. Similarly, it’s not unusual for someone with a light day to simply come forward during our morning meeting and say they have time to help today, or in the middle of the day to start asking around to see if anyone needs any other help.
It’s the kind of team spirit that makes you WANT to help others, because you know they will be there when you need help next. It also inspires a certain level of self-reliance, at least in me, because I know everyone is busy, much of the time, so I only want to raise my hand when I need it. I’m proud to work for a digital marketing firm where “nobody gets left behind on the battlefield” and I can’t wait for the challenges of the New Year!
Did you hear?!!! Crain’s Chicago Business Magazine chose Sandstorm as one of Chicago’s Coolest Offices. It’s a big honor, and it was a lot of fun to get us nominated (and ultimately chosen). The nominations took place over social media and required a lot of pictures (you can see most of them on our Instagram account).
I worked with Nathan (he’s got a nice camera), and I went to town. Our office is cool as it is, but it’s chock full of easter eggs. The team all have fun trinkets on their desk (or in my case a whole bunch of bric a brac). We also have a lot fun details around, too, such as samples and our chandeliers (check out our “Purple Palace” and “Cheese Room”). I thought about interesting angles and lights and got some pretty cool shots, so cool that we got selected ;).
I really loved getting to play around and show off our awesome space (I especially love the up-close shot of Megan’s solar powered toys). With an expansion underway and more cool things to come, I’m sure we’ll catch some attention for our coolness next year, too. (I’ve already got some ideas.)
Earlier this year, a few of us had the fortunate opportunity to work with Dick and Emily Axelrod, of The Axelrod Group, offering marketing strategy around their latest book, Let’s Stop Meeting Like This. (If you haven’t read it yet, I highly recommend it. It’s a workplace productivity book that doesn’t feel like a stale, dusty textbook that you’ll be quizzed on later).
Keeping Time with Clockman
The Axelrods also introduced us to Clockman. Their timesaving superhero. I won’t spoil the book, but Clockman always finds a way to step in a give you the most important bits of information you need to know. He’s stuck with me since. I always find myself picturing the little guy when I start to get too verbose and ramble during a meeting.
One of the things I am most grateful for in 2014 is getting the chance to work with this dynamic duo and learning about ways we can all save in our workday by getting down to what is most important. As if all of that wasn’t cool enough - Clockman’s also a rockstar (see above).
I love doing usability testing. I always learn something new and there is usually at least one surprise. For the past 3 years we’ve partnered with Fast Enterprise, who among other things, provide tax processing software to state and local governments. Our work with them involves visiting state capitols across the country conducting 1 to 2 day usability studies. These studies are often followed by a working session with our client’s development team to review our findings and recommend solutions.
While tax software may not sound super exciting, our client is engaged and passionate about making the user experience of their software better, and we get to collaborate with them in doing so. Over the years we’ve seen our recommendations make their way into our client’s core product, which actually is super exciting.
Another bonus, we get to travel to exotic places like Bismarck, North Dakota and Montpelier, Vermont.
Coming from a small agrarian community, I have always wanted a small plot of land here in the city to grow a few veggies and herbs among the weeds. Sadly, this past, cool summer did not enable my tomatoes to flourish and the squirrels decided to feast on the small crop I was able to grow.
Germinating Brands for Years to Come
As 2014 comes to a close, I realized my green thumb was most bountiful here at Sandstorm. Instead of sowing seeds for nourishment, the Sandstorm Team and I were able help plant and cultivate the strategic seeds for three new brands. Even though these three projects all started with user research, competitive analysis and positioning deliverables, the resulting strategies were truly personal. The Sandstorm Team was able to capture the spirit and uniquely position each organization that included an awesome sales enablement platform, an association all about awards and an amazing credit union focused on delivering the unexpected.
A Diverse Mix of Branded Crops to Sprout Lots of Green
This wide range in businesses is just a glimpse into what makes each day (or year) at Sandstorm truly different. Being able to partner with my fellow Sandstormers and these three organizations to bring their individual brands and marketing strategies to life has been an incredible experience and my highlight for 2014.
Looking ahead to 2015, maybe I will have some tomatoes to go along with the launch of these three new brands. That is if the Polar Vortex stays north and the squirrels are willing to share.
So most of you don’t know me, but I have an innate aversion to the suburbs. I am an urbanite through and through. For the purposes of my curiosity, as well as seeing family, friends, and clients, I can venture out to the suburbs on occasion. I also get the shpilkes when I have to visit anything classified as a “big box” store (Target does not count).
As you may know, Marcus Lemonis was here featuring Sandstorm on CNBC. If you have ever entertained, you know that there is “the house” as it appears for guests and “the house” that is lived in. This is no different for our office.
Thank goodness Janna is an expert IKEAer and had a methodical plan to get us through without me having a panic attack. (I did almost take out a few people with my cart as I we approached the checkouts.) We selected and bought: chairs, lamps, a rug, a plant, plates, platters, napkins, tables, pillows (with covers), all in less than an hour. That HAS to be a record, someone please call Guinness.
On Monday, the Sandstormers were like little elves: unloading and putting it all together to transform the office before the CNBC arrived. Thankfully, I think my IKEA days are done. (Please, please, don’t make me go again!)
We’ve grown over 30% this year, and today is our first day in our newly expanded office space!
The smell of fresh paint combined with vapors from the newly installed charcoal carpet normally would cause me to evacuate, but now they elicit a mix of excitement, awe, anxiety, gratitude and nostalgia. This is the fourth time we’ve been under construction to propel our growth, but this one is different.
The office we took over isn’t any ordinary office space – It’s the original “Suite 301” I leased for Sandstorm before I had any staff. I remember having one desk in that space, and purchasing a second so I would be encouraged to fill it. With this expansion, we’ve added a second conference room, six 3-foot dandelion lights hanging from our 15-foot ceilings, and many more desks for us to fill in 2015.
We have come full circle from humble beginnings. Looking back, I am in awe of the inspiring and amazingly talented people I get to work with.
As we head into the Holiday Season, I invite you to follow us these next 24 days as we share our “advent”ures and memories from 2014.
Interested in reminiscing with us?
February 21, 2008
NEW YEAR, NEW SPACE
October 17, 2011
Sandstorm Design Moves to Accommodate Company Growth
At Sandstorm we are a team of unique people. And in recognition of that I asked our crew
“What is the most Unique, odd, or interesting Thanksgiving Tradition?”
Responses were varied, but centered around 3 main categories.
- A rowdy game of Taboo
- Board games (perhaps too passionately)
- A 1K Turkey Trot around the neighborhood that ends with Bloody Marys, orange juice, bagels, and donuts
- Video Games
- Half Price dinner fixin’s the day after
- Philosophical disagreements over potatoes
- Triple-layered Jello
- A Thanksgiving that lasts all weekend because there’s just too many good dishes to fit into one day
THINGS NOT DONE!
- Skipping Thanksgiving altogether
- James Bond marathons or Doctor Who instead of football and beer
- No special traditions at all!
No matter who you are, or how wacky your family is, Sandstorm hopes you have a pleasant, safe, and happy holiday, even if you’re not celebrating it.
Since our founding, Sandstorm has followed a “yes, and” approach. What does that mean?
For us it’s a matter of how we think in regards to our concepting. With our user-centered marketing approach, we want everyone we work with to know that we hear them. This yields a concept that reflects the needs and requirements from the business and the user. This results in the “yes” concept.
We then go a little farther. We’re a bunch of thinkers and dreamers. We try to take the concepts and see where it takes us. This result is something that meets the users' needs but in a form that goes beyond their expectation. This concept is Sandstorm pushing ourselves creatively and in effect pushing our clients, too. This is the “and.”
This is a creative marketing term now, but where did it come from?
The terminology for “yes and” came from the theater. Actually, just a few miles from our Chicago office. Starting with the Compass Players and Second City then later at iO, this concept is used to create improvised stories. For the improviser “yes and” means “yes, I hear you and understand the information you’re presenting, and I’m going to add something to heighten our interaction.” (Full disclosure, I am an improviser when I’m not writing and strategizing.)
An illustrative example
Consider this scenario, Person 1 steps on stage and says “This paper is despicable. I’m going to have to give you an F.” Person 2 in her head thinks: Yes, I am a student and you’re the teacher. We’re in a classroom. I’m failing, and I think it’s because I wrote about a subject you don’t approve, and responds “Well, it’s probably because you don’t respect the intricacies of the writing of Stephenie Meyer.”
From there the scene goes forward because of “yes, and”-ing. It can go into a conversation about how the teacher and student have different ideas of high art, or can go on to show that the teacher really loves “Twilight” and the student is just a bad writer.
But this could have only developed because of the “yes, and.” Had she only “Yes”-ed it would have played out like this:
Person 1 says “This paper is despicable. I’m going to have to give you an F.” Person 2 in her head: Yes, I am a student and you’re the teacher. We’re in a classroom. I’m failing, and she responds “I’m a terrible student.”
That adds no information, and it doesn’t make anything more interesting. In effect, it ends any progression by cutting off the potential of what could happen.
“Yes, and” implications for storytelling in marketing
As this concept creates scenarios on stage for improvisers, this can also be directly applied to how a business’ or an overall creative concept’s story is told. This can cover overarching campaigns, visual creative executions, and specifically, content marketing. Keeping an open mind while editing and writing, enables the writer, like myself, to fully take on the role as a storyteller. This involves removing parameters and preconceptions to open opportunities to craft a story. The end result is interesting and involving instead of dry content that is primarily facts, figures, and business-talk.
Yes, of course, you need data within your words, but the reader needs more than just that to keep reading. By making each content interaction a storytelling opportunity, you’re engaging the reader actively and driving them to want more.
Back at Sandstorm
By “yes, and”-ing at Sandstorm we listen to what our clients want, what they expect, and then add to it to make something greater. We could only “yes,” but that would keep our project in neutral. It’s the “and” that helps move concepts forward and gets everyone to think and imagine in a whole new way.
Following a “yes, and” philosophy enhances our collaboration both internally and with our clients. We open the doors to all possibilities and sometimes surprise ourselves, too. By coming to a project of any kind with an open mind, we can see truly what is possible. This heightened thinking allows us to produce results that help clients exceed their goals and move their business forward.