About the Author

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James Wynne
James Wynne

James Wynne is Director of User Experience for Sandstorm and has been in digital product development since 1996. He has worked as a UX designer for a myriad of clients including large eCommerce brands, mobile device manufacturers and integrated marketing agencies.

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Karen Bartuch
Karen Bartuch

Karen Bartuch is passionate about data and uncovering hidden insights to help her clients make better business decisions. She enjoys taking an innovative yet evidence-based approach to her work.

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Ron Brown
Ron Brown

As a digital strategist, Ron is focused on creating campaigns and unique communications that drive engagement.

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Emma Thompson
Emma Thompson

As an Associate Digital Strategist, Emma has a background in ad sales and a desire to create strong brand identities.

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Terribeth Beasley
Terribeth Beasley

As a QA Analyst, Terribeth is detail oriented and driven to provide excellence within every project.

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Amanda Heberg
Amanda Heberg

As the VP, Business Development, Amanda leads new business development, sales, partnerships and marketing strategy across Sandstorm. Amanda collaborates closely with new clients to build strong, long-lasting partnerships while aligning Sandstorm's capabilities to solve client business problems.

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Eric Savage
Eric Savage

Eric Savage is a JavaScript Developer with expert knowledge and extensive experience in front-end development.

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Megan Durst, digital strategist
Megan Durst

Building strong client relationships in between running 5Ks

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Bill Kurland, Copywriter
Bill Kurland

Copywriter Extraordinaire

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joshua sovell
Joshua Sovell

As the Marketing Manager Joshua is in charge of crafting the Sandstorm narrative via compelling blog content and community engagement.

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Jeff Umbricht
Jeff Umbricht

Jeff is an Illinois native with a passion for web development. Making code into great things drives him every day. He’s often busy building awesome experiences for Sandstorm clients, and there’s a high probability that he’s rocking out to metal while he codes.

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John Rausch
John Rausch

Over his 25 years in the advertising industry, John has produced award-winning work for many B2C and B2B clients. He is a passionate believer in the power of the brand and brings a strategic approach to every piece of creative.

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Lisa Goepfrich
Lisa Goepfrich

Lisa is a Digital Strategist who is extraordinarily adept at building visual stories.

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Nick Meshes
Nick Meshes

Nick is Sandstorm’s Director of Analytics and Technology. He’s boosting our quantitative focus. He’s busy increasing our capabilities in web analytics, website optimization testing, SEO, SEM, display advertising, business intelligence, and personalization.

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Alicia Newland age 5
Alicia Newland

Alicia is an Account Director with 15+ years of experience on the agency side. Her first job as a paper carrier back in the 80’s, planted the seed for her dedication to building solid client relationships and her love of media.

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Tracy Graham
Tracy Graham

Tracy is Senior Designer at Sandstorm. His background in design and photography for print and web with experience in multiple industries makes him a Swiss army knife of creative awesomeness.

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Sean Fuller
Sean Fuller

As Technology Director, Sean is a hands-on developer and technical lead on projects. He works with design and strategist teams from kick off through launch to plan, design and execute technical solutions for client projects. 

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Reilly Willson
Reilly Willson

Someday I'll need a real bio, but for now I'm busy creating awesomeness for our clients!

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Amanda Tacker
Amanda Tacker

Amanda is a Digital Strategist with several years of experience on both the agency and client sides, with both B2B and B2C clients.

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Kellye Blosser
Kellye Blosser

Kellye’s unique approach involves a delicate balance of left and right-brained thinking. She most recently hailed from the corporate video world. Here at Sandstorm, she’s excited to bring strategic, innovative thinking to every project.

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Emily Kodner
Emily Kodner

Emily is our Senior Director of Client Delivery. She consults with clients, leads projects and works alongside our team of creatives and developers to provide solutions to complex business challenges.

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Megan Culligan
Megan Culligan

Megan knows the importance of picking a winner. With a background in politics and PR, she knows that a successful marketing campaign requires coordination of many moving pieces and a team focused on achieving a great goal. You’ll see her analytical point of view on the blog, providing insight and tactics for success.

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Meaghan Glennan
Meaghan Glennan

Meaghan is a storyteller. From the Granite State to the City of Broad Shoulders, she's created impactful true-life tales about people, places, businesses and events. As she guides Sandstorm's story by directing our marketing communications, you'll see a lot of her unique perspective and style.

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Holly Brinkman
Holly Brinkman

Holly's title at Sandstorm Design is Strategy, Research, and Writing, as she does a little bit of everything. She loves clever advertisements, strong brands, social media, and intuitive web sites.

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Matt Chiaromonte
Matt Chiaromonte

Matt is a copywriter and social media guru in Sandstorm’s Internship Program. With a background in marketing, journalism, and improv comedy, Matt brings equal parts knowledge and entertainment to our little corner of the Internet. When he isn’t generating social media content, Matt can be found enjoying pizza, podcasts, and many other things that begin with the letter “p”.

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Amanda Elliott
Amanda Elliott

Amanda Elliott is the Marketing Coordinator at Sandstorm Design. She absorbs the creative energy from our leadership team and facilitates the team so they can focus entirely on solving client challenges. She is passionate about anticipating needs, solving problems, and making projects fun.

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Sharonda Thomas
Sharonda Thomas

Our newest social media marketing and copywriting intern Sharonda has a passion for producing read-worthy content. Knowledgeable with various social platforms she will combine her communications and journalism background with her love of social media to keep our audience engaged. An artist at heart, Sharonda spends her free time cooking, painting, and barbering.

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Karen Boehl
Karen Boehl

Karen does a little bit of everything – webmaster, social media manager and search engine optimizer. She can most often be found on Twitter, in the Usability Lab, or happily buried in the Drupal admin menu.

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Jason Dabrowski
Jason Dabrowski

Jason is one of Sandstorm’s designers and also helps keep the office running smoothly. As a veteran of the theatre—from acting to directing, lighting to set design—he knows the value of hard work and a positive attitude. Look for his unique voice on the blog.

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Nathan Haas
Nathan Haas

Nathan is a User Interface Art Director at Sandstorm. He is a proud alum of The University of Tennessee. His main focus was print design, but he soon realized the potential of pixels. This combination of print and interactive gives him a unique view of design possibilities.

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Kyle Lamble
Kyle Lamble

Kyle is your stereotypical bluehat hacker, by day, who wants you to upgrade your browser to support his love for cutting edge web development techniques. By night, he is a curator and publisher of art. Co-founder of Loosey Goosey Art, Kyle spends much of his off time helping artists find their inner potential.

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Will Biby
Will Biby

Will wears many hats at Sandstorm. From writing web content to executing social media strategies, he is quick to act and insistent on a job done right. Will enjoys writing, so expect to hear from him often on the blog.

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Andy Cullen
Andy Cullen

Someday I'll need a real bio, but for now I'm busy creating awesomeness for our clients!

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Derek Vanderlaan
Derek Vanderlaan

Derek Vander Laan is Sandstorm's Senior Design Architect. With 20 years of experience, he designs web sites, infographics, and interactive digital experiences. His creative skills are always at work either at his desk or plotting a prank for someone else's.

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Andrew Jarvis
Andrew Jarvis

Andrew lives in Bucktown with his wife and three cats in various states of hairlessness. When he's not at Sandstorm doing front-end development he is passionate about creating 3D art.

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Michael Hartman
Michael Hartman

As Sandstorm's Technology and Usability Director, Michael leads our developers and usability researchers in creating web sites and applications—both desktop and mobile—that embody our favorite blend: intuitive user experience and dynamic Drupal development.

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Janna Fiester
Janna Fiester

Sandstorm's VP of UX & Brand Innovation, Janna, is a design-thinker. Showcased in several design publications and exhibited at the Art Institute of Chicago, she is talented in taking nuggets of good ideas and nurturing them into solutions that are always strategic, engaging and visually delightful.

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Alma Meshes
Alma Meshes

Alma likes to help get things done at Sandstorm. She's worn many hats in her many years here and knows a little bit about everything.

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Sandy Marsico, Founder & CEO
Sandy Marsico

Sandy Marsico is the founder & CEO of Sandstorm®, a digital brand experience agency that turns consumer insights into engaging user experiences through our unique blend of data science, brand strategy, UX and enterprise-level technology.

Inside Sandstorm

Targeted Keyword Phrase

Jeff
Jeff Umbricht: Front-End Developer, Outdoorsman, Metalhead

Hey, my name is Jeff, and I’m the new guy. I’m a twenty-something who grew up in the northwest suburbs and made my way to Chicago after a couple years in Evanston.

My interest for web development started at the age of 13 after making a website for a friend’s band. In college I started making a career out of this passion by studying web design and interactive media. I learned a little bit about everything from video production to graphic design to web application development. My focus gravitated toward the behind the scenes aspect: web development.

There’s nothing more satisfying than writing code to make a browser transform text into something amazing! After a few years into the industry and honing my dev chops, I’ve joined the amazing team at Sandstorm as the newest front end developer. I’m ecstatic to be surrounded by such passionate individuals and excited to do good work for good people!

A few fun facts about me:

  • I built a holiday wish list website for my family to keep track of who wants what and who bought what. This comes in very handy with 4 children who each have their own significant other.
  • I’m a metalhead. February 2016 will be the 3rd consecutive year I’ve gone on a heavy metal cruise called “70,000 Tons of Metal.”
  • I’ve been known to keep a tent in my car just in case my friends and I feel like an impromptu camping trip. I’m slowly checking places off my must see list including: Big Sur, Shawnee National Forest, Grand Staircase-Escalante, and Death Valley.
This blog was posted by Jeff on October 8, 2015.
Jeff Umbricht

About the Author

Jeff Umbricht

Jeff is an Illinois native with a passion for web development. Making code into great things drives him every day. He’s often busy building awesome experiences for Sandstorm clients, and there’s a high probability that he’s rocking out to metal while he codes.

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Jason
Andy Cullen, Senior Engineer and Team Lead

Senior Web Developer Andy Cullen is expanding his role into Senior Engineer and Team Lead. In a position that is new for both Andy and Sandstorm, he’ll mentor our junior and mid-level developers as well as provide direction for the team for Drupal web development projects and beyond. Andy will make sure they have the support they need while helping them grow into larger projects and responsibilities.

Andy will also coordinate with our strategy team to provide valuable insight for clients, all the while keeping our projects rolling with the quality and cool determination he’s known for here at Sandstorm.

Congrats, Andy!

This blog was posted by Jason on August 6, 2015.
Jason Dabrowski

About the Author

Jason Dabrowski

Jason is one of Sandstorm’s designers and also helps keep the office running smoothly. As a veteran of the theatre—from acting to directing, lighting to set design—he knows the value of hard work and a positive attitude. Look for his unique voice on the blog.

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Front-End Developer Adam Smetana Joins Sandstorm

My name is Adam Smetana and I'm the newest addition to the Sandstorm dev team! Also, I have a twin sister. Fun fact: that's been my go-to icebreaker for as long as I can remember. (And no, we are not identical.)

I hail from Wisconsin, the land of cheese, kringle, and really, really good beer. As my favorite writer Hunter S. Thompson once said, "Good people drink good beer." My favorite cheese is parmesan, favorite kringle flavor is pecan, and favorite Wisconsin beer is anything from Lakefront Brewery.

My development experience and passion

I've been in the Chicagoland area for about 6 years now, ever since moving down here to go to Lewis University in Romeoville. I graduated with a degree in computer science and the goal of working in web development and web design. I also got minors in social media and theatre because, well, why not? I enjoy being social and still like to act occasionally, whether serving as an extra, performing karaoke, or awkwardly photo-bombing Barack Obama's website.

I started my career as a front-end developer doing various freelance projects. As my experience grew, my interest in learning and absorbing everything I could increased along with it. There really is nothing more rewarding than seeing something you created come to life in a medium that can be viewed anywhere and everywhere in the world.

More fun facts!

Most of my interests outside of work revolve around music. I know how to play 3 instruments (guitar, ukulele, and piano - if you must know), have read every issue of Rolling Stone within 24 hours of it landing in my mailbox, and go to as many concerts as I can. The show I'm most looking forward to this summer is Paul McCartney at Grant Park, which might rival The Replacements as Show of the Year (an award that exists only in my head). My top 3 favorite movies (in no particular order) are Halloween (1978), This is Spinal Tap, and High Fidelity.

I am so excited to be coming on board here at Sandstorm as a Front-End Developer and learning all I can about Drupal. Now – time to start cranking out some mind-blowing sites with this wonderful team. Cheers!

This blog was posted by on July 17, 2015.
Adam Smetana

About the Author

Adam Smetana

Adam's busy developing awesome websites for our clients. We'll have an equally awesome bio soon. 

Jason
Laura Luckman Kelber, Sandstorm’s Chief Strategy Officer

Sandstorm’s Strategy Director, Laura Luckman Kelber is trailblazing her way into a new role.

As our Chief Strategy Officer, Laura is integral to our continued growth, making sure we provide thoughtful, holistic solutions to our clients. She will continue to help our clients grow through innovative marketing and brand strategy, as well as lead her team of strategists to elevate our clients’ businesses with strategic insights and proactive marketing solutions. And she’ll be doing it all with her signature style, wit, empathy, and infectiously motivational energy.

Congrats, Laura! Daniel, Spike, and Sugar must be quite proud.

This blog was posted by Jason on July 8, 2015.
Jason Dabrowski

About the Author

Jason Dabrowski

Jason is one of Sandstorm’s designers and also helps keep the office running smoothly. As a veteran of the theatre—from acting to directing, lighting to set design—he knows the value of hard work and a positive attitude. Look for his unique voice on the blog.

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Will
Sandstorm is one of Chicago’s Best and Brightest Places to Work

Sandstorm is proud to be one of “Chicago’s 101 Best and Brightest Places to Work For” as named by the National Association for Business Resources.

It’s wonderful to be honored for something we’ve been passionately striving for – making Sandstorm the best place to work! Of all the small businesses in the Chicago area, we are in the Top 50. The selection process looks at all aspects of business including: compensation, recruitment, achievement and recognition, work-life balance, and more.

“It is rewarding to see that we excel at employee enrichment and engagement. 'Learning and Sharing' is a core value for us,” says our CEO, Sandy Marsico. “Every day Sandstormers grow and pass along their knowledge to other creatives, developers, and strategists.”

We also scored particularly high in strategic company performance. Our entire team is aligned to move us and our clients forward every day. Our consultative approach is always thinking about the latest digital trends and how to find white space opportunities for our clients.

It’s been an amazing year for Sandstorm. This honor is on top of being one of Chicago’s Coolest Offices, Crain's B2B Top Interactive Agency, and a Top 50 Gen Y Employer, too.

If you are a rockstar developer, UX designer, or strategist, contact us. We’re a growing agency, and we would love to see what we can do together.

This blog was posted by Will on July 1, 2015.
Will Biby

About the Author

Will Biby

Will wears many hats at Sandstorm. From writing web content to executing social media strategies, he is quick to act and insistent on a job done right. Will enjoys writing, so expect to hear from him often on the blog.

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Will
Nick Meshes, Director of Analytics and Optimization

[Ed. note: We're excited to introduce Nick Meshes, our new Director of Analytics and Optimization. What better way to learn more about him than through his own words?]

Where are you from?

I’m from the Internet. Actually, Chicagoland is home to me, though I am a south sider now living in a north sider’s world. I was born and raised in the suburbs along I-55 – Cicero, Brookfield, Lyons – and then eventually moved out to Bolingbrook after graduating from DePaul.

After a decade working in Downers Grove, my wife and I relocated to Little Rock, Arkansas. We had a great two and a half years there, and will cherish the memories and friends we made, but we are so glad to be back with our friends and family here in Chicagoland.

What is your title at Sandstorm?

I am the Director of Analytics and Optimization.

What does that mean?

That means I’m going to increase the quantitative focus around here.

While Sandstorm is already a premier agency for qualitative research, UX design, marketing strategy, and web development, we have an opportunity to increase our capabilities in web analytics, website optimization testing, and personalization.

You have a unique background with Sandstorm. Tell us a little about how you found us.

My wife, Alma, was Sandstorm’s 4th employee nearly 10 years ago. Over the years, I always felt like an honorary Sandstormer, celebrating at the holiday party, participating in the Guac-Off, hanging out with the great people who work here, and occasionally helping solve tough technical issues.

As Sandstorm has grown over the years, we have talked about me officially joining the team, but it never seemed like the right time. Then a couple months ago, Sandy and I started talking about how Sandstorm would like to form a department to focus on website analytics, conversion rate optimization, and web personalization – then she asked if I would like to head it up! I was super excited to build something from scratch – leveraging my technical and organizational skills while also having this amazing opportunity to grow alongside Sandstorm.

What are you most excited about doing at Sandstorm?

I’ve always worked on the back office side of marketing. My customers were the folks delivering insights about consumers and businesses while I was delivering insights about how to do that more efficiently.

Watching from a distance, I have always been fascinated by all the aspects of how this thing called “marketing” worked. I love the art, psychology, strategy, and, of course, the technology. I love how things are getting more complex and data-driven as the field starts to move at the speed of the Internet.

I am so excited to get a seat up front, to work with and learn from people with these amazing skills and talents, and to play on the team that helps organizations use marketing in a way that is inspiring and effective.

Together, we’re going to create a mix more delicious than the winner of the Guac-Off. I am glad to be a part of that mix, and I am proud to make Sandstorm (and the north side) my home.

This blog was posted by Will on June 24, 2015.
Will Biby

About the Author

Will Biby

Will wears many hats at Sandstorm. From writing web content to executing social media strategies, he is quick to act and insistent on a job done right. Will enjoys writing, so expect to hear from him often on the blog.

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Will
Sandstorm had fun with these Stanley Cup-cakes

Everyone at Sandstorm is excited about the Chicago Blackhawks winning their sixth Stanley Cup! 

As we’ve all anxiously watched games throughout the season(s), we noticed something familiar. (No, not “Chelsea Dagger.”) The Hawks display core values similar to ours. (If you need a reminder they are: Learning and Sharing, Warrior Spirit, and Have Fun) We haven’t changed our business to be more hockey-centered, but the connections between our winning formula and theirs is pretty clear. 

Learning and Sharing

The Hawks are always training. They’ve never rested on their laurels from past wins. They don’t rely on their skill and natural talent. Every day they’re practicing and training to be a stronger and more agile team. They’re studying their past games to improve their performance and to make note of what their competition is doing.

Some of them have been at this for a long time, consider the coaching staff. Everyone has an experience or expertise that they can share with their teammates to help them improve.

Warrior Spirit

How much do I have to say about this? HAVE YOU EVER WATCHED THEM PLAY?!

They take every game seriously, and they have each other’s back. They’re a team first and foremost. There are stars (the ones on commercials and billboards), but on the ice they are all working toward the same goal. 

Everyone is putting out their best to win, not for themselves, but for the whole team. Look at Duncan Keith logging over 715 minutes in the postseason. Goalie, Corey Crawford shutout 25 goal attempts in Game 6 of the finals alone. That’s a LOT of Warrior Spirit. 

Have Fun

After all the hard work they’ve put in this season, now is the time to have fun. Following the intensity, the team can finally unwind. If you’ve seen the news this week, you’ll know that they have, too, in clubs, parties, and the friendly confines of Wrigley Field.

Yesterday they’ve had a ticker-tape parade through downtown Chicago with at-capacity rally in Soldier Field. They have the attention of the city and the world, and they all get the opportunity to share their excitement and win with their day with the Stanley Cup at a venue of their choosing. Many choose to go to their hometowns to share with their families and friends.

Getting to the Cup

All of these factors come together to win. We at Sandstorm don’t have a cup we’re aiming for, we just want to do good work for good people. While we’re not in the national spotlight, we work just as hard together to make great things happen. Whether it’s a responsive website or a rebranding project, our team is working to make our clients scream “GOOAALLLLLLLLLLLL!”

[Our image for this post is of delicious Stanley Cup-cakes that Alicia brought in from Bennison's. Celebration never tasted so good!]

This blog was posted by Will on June 19, 2015.
Will Biby

About the Author

Will Biby

Will wears many hats at Sandstorm. From writing web content to executing social media strategies, he is quick to act and insistent on a job done right. Will enjoys writing, so expect to hear from him often on the blog.

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Reilly
Jesse Lankford Promoted to Interaction Designer

Business is booming over here at Sandstorm, and we have been fortunate to grow the talents of our staff to meet the rising demand.

Jesse Lankford, a longtime Sandstormer, is enjoying the latest of a long line of promotions we have been celebrating. Jesse now holds the title Interaction Designer, putting him on the front lines of innovation in the realm of user experience.

In his new role, Jesse is responsible for the design of any interaction between a user and the client. As a result, he will be heavily involved in our web projects, designing customer journey flows and information architecture to ensure that the digital experiences we build for our clients are optimized for the user.

Beyond wireframing and organizing navigation structure for the web, Jesse’s visual design skills will still be put to good use on numerous logo, print, brand identity, and presentation projects.

One half of Sandstorm's “New York office,” Jesse works remotely from his Brooklyn apartment. He feeds his inspiration through his side project, Loosey Goosey, which seeks to promote the work of emerging artists. We are very excited to see what the future has in store. Congratulations, Jesse!

This blog was posted by Reilly on May 29, 2015.
Reilly Willson

About the Author

Reilly Willson

Someday I'll need a real bio, but for now I'm busy creating awesomeness for our clients!

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Alicia
Alicia Newland

At the young age of 5, I became addicted to the world of marketing but not necessarily as a career. You see, I fell victim to a very impactful television commercial for a Halloween costume based solely on their advertising. That costume was Kooky Spooks and I was the Green guy.

I was born and raised in Central Illinois where the famous saying originated: “If it plays in Peoria, it’ll play anywhere.” That saying was coined as a tell-tale sign that vaudeville shows would be successful on tour or that 70’s political campaigns would resonate across the nation. Essentially, it equated to a local consumer study to predict favorability at a national level.

Unable to pull my roots from Illinois, I decided to attend the University of Illinois for undergrad – primarily because I heard they had a great Euchre program. Actually, attending U of I was an exciting time for two reasons: the Advertising program was ranked #1 in the nation at the time and the “information superhighway” had just been built and opened for online journeys there.

Since college I have been fortunate enough to apply and expand my marketing knowledge on major brands such as UPS, Sony, United Airlines, Sprint, Ford of Canada, and Kraft not to mention work with celebrity talent assets including Mike Rowe, Matt Kenseth, Dennis Leary, China and The Undertaker. Yes, even “The Undertaker!”

But where I’m most passionate is data. Not just “Big Data,” any kind of data that helps me to make smarter decisions for my clients and to develop strategies that garner results. Aside from the incredibly talented staff and innovative working environment, I joined Sandstorm because of their model in guiding clients based on very methodical primary research and their implementation of usability studies – just to name a few reasons.

As an Account Director, I work with a very smart and dedicated team of strategists who search rigorously for user insights. Sandstorm also performs user research and usability testing to validate the success of online experiences before launch. In a sense, I guess you could say that we will roll out a new campaign if “it plays” at Sandstorm.

This blog was posted by Alicia on May 15, 2015.
Alicia Newland age 5

About the Author

Alicia Newland

Alicia is an Account Director with 15+ years of experience on the agency side. Her first job as a paper carrier back in the 80’s, planted the seed for her dedication to building solid client relationships and her love of media.

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Reilly
 Nathan Haas is now our User Interface Art Director

Sandstorm’s resident darts and lacrosse expert, Nathan Haas, now boasts the title of User Interface Art Director. In his new role, Nathan oversees user experience design projects with an eye toward optimizing the user interface.

Indeed, it is at this intersection of UI and UX where Nathan thrives. Never content with something that merely “looks pretty,” he is constantly pushing the team to design websites in a way that complements intuitive, user-centric functionality.

Don’t believe us? Check out the work he did on the Urban Innovations website. After teaming up with firebrand developer Kyle Lamble, the duo drove home a stunning product that marries crisp UI with a streamlined UX.

We can’t wait to see what this design dynamo delivers in his new role.

This blog was posted by Reilly on April 28, 2015.
Reilly Willson

About the Author

Reilly Willson

Someday I'll need a real bio, but for now I'm busy creating awesomeness for our clients!

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