Tom, President, uses his keen strategic eye to help clients create groundbreaking creative campaigns. And he's been a thought leader appearing on Bloomberg, WGN, NBC, CMO.com, and Wall Street Journal.
Targeted Keyword Phrase
Sandstorm Design officially has over 1,000 followers on Twitter now! From wishing one of our employees a happy birthday (go Alma!), sharing the latest words we've added on Marketing Addictionary and random social networking tips, people are following Sandstorm and getting to know who our web design company is from the inside out. Now I owe Holly Potbelly - her social media goal has been achieved with 1,000 followers :)
Sandstorm Design is pleased to announce the launch of MissionGetHired.com, a new CareerBuilder.com site that helps U.S. Veterans find jobs. Sandstorm Design proudly developed the new brand name, information architecture, experiential design and messaging for the site, adapting the CareerBuilder.com brand to cater to U.S. Veterans. "We wanted to create an online experience that spoke directly to Veterans," creative director, Janna Fiester, said regarding the brand strategy.
The site launched in April of 2009 and instantly received recognition. Pentagon correspondent, Barbara Starr, mentioned the site on CNN's Road to the Rescue segment – the only feature thus far with a positive spin on unemployment. Veteran employment is currently at 8.1%, compared to the 8.8% overall United States unemployment rate.
Sandstorm Design has been selected by the Small Business Administration (SBA) to participate in their Emerging 200 (E200) initiative. The purpose of the initiative is to provide 200 nationwide businesses with the network and resources to build a sustainable business and create more jobs. Candidates for the program are emerging small businesses that have a high potential for growth, are headquartered in an inner city and are at least 3 years old.
CEOs from the 200 selected emerging small businesses take part in an 8-month intensive curriculum focused on developing an expansion strategy, and participate in a graduation ceremony upon completion. "The SBA Chicago group is like having our own Board of Directors. Each CEO is bringing a wealth of information to the table, along with experience doing business in a variety of private industries and public sectors. It's an amazing learning and growing experience." principal, Sandy Marsico said regarding her involvement.
Fourteen cities across the country were selected to participate in the initiative (out of 55 eligible cities), including: Detroit, Milwaukee, Chicago, Atlanta, Denver, Dallas, Philadelphia, Boston, Baltimore, New Orleans, Memphis, Portland, Albuquerque, Jacksonville, and Des Moines.
Why small businesses? According to SBA’s Office of Advocacy, small businesses are the greatest source of new employment in inner cities and account for 80 percent of total employment. The SBA hopes to expand the E200 program in the future to more cities and businesses.
It was a green day for us! (not the band Green Day, even though I do like their music) Our web design firm launched a new web site for the National Association of REALTORS® to promote the Green REsource Council and NAR’s Green Designation. This designation is the first of it’s kind from NAR and offers specialized green real estate training for residential, commercial and property management professionals. How cool is that? Check out their "green" web site.
Sandstorm Design has launched a new web site for the National Association of REALTORS® to promote the Green REsource Council and NAR's Green Designation. The designation is the first of it's kind from NAR and offers specialized green real estate training for residential, commercial and property management professionals.
Filled with up-to-date news and resources, the site educates users on green building products and practices, reveals the numerous advantages to going green, and helps distinguish green goers from greenwashers.
Sandstorm Design was responsible for the design, writing, development and marketing of the site. "We wanted to make green seem accessible and help users start the conversation," Creative Director, Janna Fiester, said regarding the strategy behind the look, feel and tone of the site.
Non-members are able to connect with green designees and professionals, and members have access to exclusive webinars and marketing materials, an online community and more.
Established in early 2008, the Green REsource Council works to make green real estate knowledge available to everyone. They're accomplishing this by advocating for a greener MLS, building NAR’s Green Directory for green industry vendors, and developing resources and partnerships to keep their members at the forefront of the industry.
Learn more about the Green REsource Council and NAR's Green Designation.
Could we be more proud? In our family, we do Family Night Pizza Night every Friday night and Lou's is always my first choice. The only reason we don't pick Lou's every Friday night is because we have to drive 15 minutes to get it, verses the 3 minute pizza place down the street. Either way, we here at Sandstorm Design are just sooo excited to be able to make a contribution to Chicago by creating the ultimate restaurant experience with Lou Malnati's. Maybe one of these days I'll take a video with my iFlip of our "happy dance."
Sandstorm Design, a Chicago marketing and interactive web design agency, has been awarded WBE certification by the Women's Business Enterprise National Council (WBENC). The WBENC is the nation's leading advocate of women-owned businesses as suppliers to America's corporations and the largest third-party certifier of businesses owned and operated by women in the United States.
To qualify for WBE certification, businesses must be at least 51% owned and controlled by one or more women. The one or more women owners must control daily operations and management of the business as well. All applicants undergo a rigorous approval process to ensure the legitimacy of the business and maintain the integrity of the council.
Sandstorm Design, in business over ten years providing marketing strategy, rebranding initiatives, interactive web design work and usability services, was awarded the prestigious certification in November of 2008. "We are proud and honored to be a certified WBE business and be part of such an inspiring organization," principal Sandy Marsico said in regards to attaining WBE status.
Visit Women's Business Enterprise National Council for more information.
Sandstorm Design has been selected to design, write and build the new site promoting NAR’s Green Designation and the Green REsource Council. The designation is the first of it’s kind from NAR and caters to residential, commercial and property management professionals.
The site will allow users to learn about the designation, sign up for courses, find NAR Green Designees in their area, access member benefits and connect with industry resources. Launch is expected at the end of April. Stay tuned for more information!
JamesHardieColorPlus.com, a site Sandstorm Design was fully responsible building through their user-centered design methodology, is today's webpick on CommArts.com. Sandstorm Design conducted user research, usability testing, designed, wrote, and developed the site. Innovative interactive applications including the Find your Shade Quiz, Product Comparison Tool, and Sample Color Swatches contributed to the editor's webpick.
"We are so proud to be recognized by Communication Arts Magazine for our user-centered web site work," said Sandy Marsico, Principal of Sandstorm Design, "We built the site from the user's perspective and learned directly from homeowners what types of assistance they were looking for to make the best siding decision for their home."
James Hardie Building Products come from a world leader in fiber-cement technology. James Hardie invests heavily in research and development, with a special emphasis on product quality and production efficiency to develop durable and low maintenance siding products, backerboard and pipe.
Sandy Marsico, Principal, Sandstorm Design was selected from hundreds and hundreds of submissions to be featured in the 2009 Woman's Advantage Calendar. The calendar will provide advice for women business owners from influential women leaders across the US and Canada.
Mary Cantando, Growth Expert of The Woman's Advantage, today announced that Sandy Marsico's advice will be included in the calendar which is to be released in September.
"Sandy Marsico's quote was selected because it was powerful yet easy to understand. Her idea is relevant to almost every woman in business today." says Cantando. "Women business owners and those who dream of starting a business will learn so much from the advice provided by Sandy Marsico and the other successful women quoted in the calendar."
The Woman's Advantage 2009 Calendar, will provide sound bites of advice on key business issues including: organization, promotion, sales, and human resources
About Mary Cantando:
Mary Cantando is a nationally-recognized expert on women business owners. She is the developer of the successful Woman's Advantage line of products, geared specifically to women entrepreneurs. As a member of the National Speakers' Association, Cantando provides keynotes and workshops for women who want to grow their businesses.
About The Woman's Advantage:
The Woman's Advantage is a line of information products, including books, workbooks, audio CDs, and calendars designed exclusively for successful women business owners. For more information, call 919-841-0401 or visit http://www.womansadvantage.biz .