David Boocock (MA, MS) is a product owner at Sandstorm Design
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Using your business goals, target metrics, and other drivers defined in the marketing workshop, we create data visualizations, dashboards, reports and analysis tailored to the needs of the marketing team, executives or other stakeholders.
Rows and rows of static data become charts, graphs, and other easily consumable graphics to help you find valuable information – such as trends and patterns – hiding within the data. Business and operational decisions are made easier, faster and more confidently with this evidence.
Want to know more about your data? Reach out today and we can work with even a small data set to show you what's possible.
Sandstorm is recognized for enterprise-level Kentico web development services, maintenance and support
Sandstorm is proud to be a Kentico Gold Partner! Kentico is an all-in-one content management system, e-commerce, and online marketing platform based in ASP.NET technology. With Kentico, organizations and businesses of all shapes and sizes can take advantage of marketing automation and content personalization using a platform that’s intuitive and simple. Kentico is used by large global organizations like Gibson, Mazda, Hunter Fans, Twinings, and Segway.
Kentico is easy to use
Managing workflows across your organization and integrating all of your marketing channels in one system may seem complicated, but Kentico makes it all really easy. No extra third-party plugins are required; there’s lots of well-designed functionality; and its dashboards are so simple your grandma could use them.
Kentico is versatile
If you want users to really start engaging with your site, then Kentico is hands down the best platform. You can create dynamic pages that change based on user information, provide users with unique content that reflects their behavior on your site, or run A/B tests to see what designs and copy they like best.
And that’s just the start of what Kentico has to offer. Here’s a bit more:
- Multivariate testing
- Marketing automation
- Email marketing
- Contact management
- Lead scoring
Kentico is secure
Because Kentico is a licensed product—as compared to open-source platforms like Drupal and WordPress—Kentico can, and does, dedicate a lot of resources to ensuring its security, and maintains tight control over its core code and modules. That means less maintenance and updates for your team, and better protection for your website.
Additionally, the Kentico team has a guaranteed 7-day resolution on any bugs.
Not sure if you should build your next website using Kentico? Let’s talk about it.
To gain the insights necessary for the development and reinvention of your brand experience, our user experience experts center the conversation around your user needs, desires, and behaviors. We conduct user experience research to understand user motivations, brand perceptions and engagement opportunities, and gather competitive intelligence to reveal trends and hidden whitespace opportunities.
Our proprietary agency tools and UX approach allow us to learn as much as we can about your brand, its values, and your users. With our Brand Strategy Workshop, we immerse ourselves in your brand and your business objectives, and speak with stakeholders to gain leadership alignment. And we're extremely collaborative, because knowing that great idea when you hear it, see it, and feel it is much more important than where it came from.
Unlike traditional branding agencies where the focus is business-centric, we extend our reach and perspective by integrating user insights into our analysis so the new brand experience is a reflection on the users and their rapidly changing environments, technologies, motivations, and behaviors.
We develop, enhance, and reinvent brand experiences through:
- Brand Strategy
- Brand Identity
- Brand Positioning and Key Messaging
- Brand Management
- Internal Brand Development
Want to explore ways to improve your brand strategy? Contact us.
With a five-year growth rate of 120% and 2016 revenue exceeding $5 million, Sandstorm® once again made the list of the Top 100 Fastest Growing Inner City Companies in America recognized by Fortune and the Initiative for a Competitive Inner City (ICIC).
ICIC’s Inner City 100 list seeks to celebrate and enable urban entrepreneurship. Over the course of nearly 20 years, ICIC has awarded 928 companies whose success illuminates the innovation and business growth happening in our inner cities.
The list of 2017 Inner City 100 companies was revealed at the 19th Annual Awards and Conference in Boston. Sandstorm rocketed up the list more than 30 places from 2016, coming in hot at #66. The full list can be viewed on the Fortune website.
“We are extraordinarily proud of these pioneering entrepreneurs who lead the way in innovation, job creation and the economic revitalization of America’s inner cities,” said Steve Grossman, CEO of ICIC. “In addition to excellence in business, they have also demonstrated a deep commitment to and passion for their communities, which plays a huge role in the wellbeing of their local economies,” he said.
At Sandstorm, we couldn’t be more honored and excited to be among these amazing winners, and we can’t wait for 2018.
Our social media strategists develop overarching strategy recommendations, content strategy suggestions, content calendars, follower strategies for re-sharing content, response strategies, and sharing opportunities to capitalize on current news and events. We are always at-the-ready to investigate your audiences, uncover what they like, and the way they behave in order to multiply the impact of your social media marketing efforts. We've achieved significant results with B2B social media marketing.
Here's an example for a B2B technology SAAS client:
One of our B2B tech clients reached over 50,000 people in 24 hours because of a pair of strategically placed socks! A consumer packaged goods B2C client went viral and went from <100 - 23,000 Facebook fans and 32,000 contacts in their database in 4 weeks. All from identifying and building relationships with those influential content producers who make other word-of-mouth marketers drool. View more of our work.
Using proprietary tools that allow us to learn as much as we can about what is being said about your brand, we can swiftly and efficiently determine the strongest social media marketing strategy and messaging campaign to inject your ideas or angles into the conversation in order to generate more social media engagement, improve search engine optimization, integrate with your web design strategy, and amplify your brand experience.
Sometimes it feels like there are never enough hours in the day to get everything done. Until we give back.
University of Pennsylvania’s Wharton School recently conducted a study that says, “Giving your time to others can make you feel more ‘time affluent’ and less time-constrained than spending your time otherwise.”
In a rapidly moving, technology-driven, deadline-oriented work environment, it’s easy to feel time deficient. Think about it: Not only do we find ourselves heads down in our day-to-day work, we seldom make time to relish our colleagues and get to know them on a deeper, personal level outside the office.
Cue the volunteer work. Over the past 2 summers, Sandstorm® has been supporting Ravenswood Community Services (RCS) by volunteering at their pantry and distributing food to over 250 families on the north side of Chicago. But the reality is that this opportunity provides us with a much-needed pause and sense of awareness—while giving us a chance to accomplish our mission of doing good work for good people.
The same Wharton School research shows that thinking about the present moment, instead of the future, can make you feel less hurried or rushed because it slows the perceived passage of time. During our volunteer windows, not only are we focused on our tasks and ensuring that the local residents are being assisted properly, we also find ourselves in a relaxed yet spirited environment. In other words, we’re living in the moment.
Through these volunteer experiences, it’s not surprising that the time to bond and serve others has other advantages. According to the Huffington Post, volunteering through the workplace can actually boost employees’ productivity, pride, gratitude, and ethics.
So the next time you or your team get caught up in a hectic work week, live in the moment, polish your sense of purpose, and positively impact others around you by volunteering. You’ll feel like a million bucks.
After a three-year hiatus, the Guac Off has finally, and gloriously, returned to Sandstorm®!
We were a much smaller company when the Guac Off was created; we held the first one at my house on a Saturday and everyone attended with their families. As Sandstorm grew bigger and bigger, it became harder to find a day and time when everyone could attend. Eventually, the event dropped off the calendar, but it was never forgotten.
I really wanted to bring back this fun event, but knew that we had to change it up to make it happen. Every month we have a “You Rock” meeting where the whole company gathers to celebrate our awesomeness, have lunch together, and talk about our growth. Usually we have pizza, but this time we had Chipotle and all of our secret guacamole recipes.
Ten Sandstormers brought their guacamole to the table. Many were delicious, and a few boozy options raised some eyebrows, but in the end, there was one clear winner. Congratulations to Megan Culligan, who was crowned our new “el Champion” on Tuesday! She won in a landslide with her very tasty mango guacamole.
In true Sandstorm fashion, we’ve posted pictures and a quick victory speech from our champion on our Facebook page.
The revival of the Guac Off proves that it’s never too late to come back to a good idea and refresh it. If you need help bringing your ideas back to glory, let us know.
Understand critical factors, trends and relationships affecting your business and how to effectively pivot in order to achieve your business goals. Using your business goals, target metrics, and other drivers defined in our marketing workshop, we determine the appropriate analysis to help you understand what is happening with your business.
For example: Is there a seasonality to purchasing certain products? Is geography related to purchases? Do generational cohorts (e.g., millennials, Gen Xers, etc.) affect my business? Why is this happening? What is the relationship of X & Y? Does X cause Y?
We can help you understand the data available, plan for the analysis and conduct the analysis to help you answer key business questions.
Through statistical analysis and a personalization strategy, we can help connect you with the right audience by delivering the right message through the right channel on the right device at the right time, by offering a customized user experience based on demographics, geography, behavior, context, and other knowledge of the consumer. This ties your business goals and positioning to your online experience, with a roadmap around analytics, optimization, and personalization to maximize conversion rates.
I just got back from a fun conversation with Kristi Ross and Tony Battista at Tastytrade for their show Bootstrapping in America. It was an honor to be asked to share my experience as an entrepreneur with a CEO I admire.
And it’s that passion for new ideas and perspectives that’s helped us find inspiration in the unexpected for our clients. Just one example that came to mind during my talk with Kristi and Tony was how we found inspiration for a community bank in 1871, the Chicago incubator.
Hear more about Sandstorm’s beginnings, how our culture helped differentiate us, and how we differentiate our clients. Check out our episode of Bootstrapping in America.
I wrote my first song at the age of two; it was called “I Can Do It By Myself.” Unfortunately, that became my mantra for longer than I’d like to admit, and it wasn’t until my twenties that I discovered the profound impact mentoring could have in my career and personal life. Since then, I’ve been incredibly lucky to meet men and women with the passion to guide me through my exploration of the world. And I’m especially grateful to work alongside so many of them every day.
Mentorship is an essential part of our culture at Sandstorm®. As our founder and CEO Sandy Marsico recently shared with ABC News, having a great mentor was essential to her success, which is why learning and sharing is one of our three core values. Our amazing directors not only share their decades of expertise with fellow Sandstormers, they’re active in the community, educating and inspiring the next generation of developers, designers, and strategists, too.
I’ve benefitted immensely from our creative directors’ mentorship—shout out to John and Janna for anything I missed during our company You Rocks. And it got me thinking about how mentorship has helped other Sandstormers in their careers and personal lives.
Learning From the Best
As a budding copywriter, Creative Director John Rausch was fortunate to be mentored by the creative genius who wrote the immortal "Two all-beef patties, special sauce, lettuce, cheese, pickles, onions on a sesame seed bun" jingle for the Big Mac. “In the years I worked for him, I learned a lifetime's worth of insights into developing impactful creative work,” John shared. “But perhaps the most significant thing he taught me was the importance of paying it forward—sharing my own passion and acumen with the creative professionals who would come to work for me.”
Finding Solutions Through Empathy
As a resident assistant at Central Michigan University, Strategist Megan Durst found a mentor in her resident director. “He taught me a lot about understanding people’s motivation,” she said. “It really helped me empathize with my students and help them find solutions to their problems. Not only have those skills been critical in my personal life, they’ve been equally essential in my career as well.”
Teaching the Next Generation
Executive Creative Director Janna Fiester’s undergrad professor has remained a mentor ever since her time at Ball State. Her professor even encouraged Janna to earn an MFA and become a professor herself, which she did. It was during her time as a professor at UIC that Janna began mentoring students of her own. “Now one of my mentees is also a client. She still calls me her mentor and a strong influence to choosing design as a career.”
Amanda, our Director of Business Integration, found an amazing mentor in her volleyball coach—even getting the opportunity to coach alongside him when her daughter reached high school. “He gave me great advice throughout my entire life: in business, coaching, and in my personal life. He truly cared about me and making sure I was successful. He's had such a profound impact on my life and always went out of his way to help me, even without asking.”
Friends in High Places
Front-End Developer Joe Ruel was fresh out of college when he met one of his mentors. As Joe recalls, “My mentor guided me through many aspects of development and helped me find my passion in front-end development.” Though his mentor moved onto another company, they kept in touch. Over the next year, Joe heard so much about his mentor’s new company that he applied for a position there. Sandstorm Senior Front-End Developer Jeff Umbricht continues to be a guiding influence in Joe’s life, and was quick to note that Joe got the job on the strength of his considerable skills alone.
How has mentorship impacted your life? We’d love to hear your story in the comments.