Karen Bartuch is passionate about data and uncovering hidden insights to help her clients make better business decisions. She enjoys taking an innovative yet evidence-based approach to her work.
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What an extraordinary adventure it’s been! Twenty years ago, You’ve Got Mail starring Meg Ryan and Tom Hanks had just come out. Modem speed had to be considered when we were designing websites. And it was easy to get a .com URL.
Reflecting on the past two decades, It’s the Sandstormers (past and present) who have made this company what it is today. Together, we’ve taken risks, competed for the best Halloween costumes, traded playlists, compiled crazy travel stories, sent a lot of memes, devoured a lot of guacamole, and created long-standing Sandstorm traditions.
So in honor of 20 years, here are 20 fun memories we’ve created together:
Sandstorm launches our first website in Flash.
We relaunch our website in HTML and get our first web lead, Careerbuilder.com — thank you for working with us for over a decade!
We partner with ReVive Center for Housing & Healing (formally Cathedral Shelter) and donate our time to create their annual report (which we continue to do today).
Sandstorm moves into our first official office space of 1,000 sq. ft.
We celebrate the holidays by sharing tapas at Cafe Ba-Ba-Rebba!, which has now become a Sandstorm tradition.
We ate so many bacon wrapped dates we lost count!
First Guac Off (Janna Fiester wins with her fancy roasted peppers!)
Sandstorm launches our UX practice and wins our first Fortune 500 client.
Sandstorm expands to a new office right off the ‘L’ line. It was so loud Mike had to put up plexiglass over our windows to help mute the train.
Who remembers us saying, “Hold on a second the train is going by… Okay, you can talk again.”?
We build our own usability lab and within days conduct a study for American Academy of Pediatrics.
We expand office space again and add new huddle rooms.
Our first Super Secret Event: All the Sandstormers go to see Harry Potter.
We expand. Again! This time, Sandstorm moves back into our first building and into Sandy’s dream office space in suite 300.
Our first time on the Inc. 500/5000.
We win Fortune’s Top 100 Fastest Growing Inner City Companies in America Award for the first time.
Featured on CNBC with Marcus Lemonis.
Our office space expands, and we reclaim the original office we had in 2005.
Sandstorm launches our data practice.
We finally redesigned our logo (thank you for your unwavering patience Janna and Nathan!)
We build a new chef’s kitchen, our Hogwarts library, and the Idea Lab as part of our continued expansion.
Today, Sandstorm celebrates 20 years by paying it forward with the Night Ministry, bagging lunches, and donating hundreds of pajamas for homeless youth.
How does one even begin to say thank you to everyone that has made celebrating 20 years in business possible? We have an amazing team, some of the smartest people I have ever met, solving some really interesting problems with technologies that didn’t even exist when we started. Thank you hardly seems enough.
To our clients: Thank you for your collaboration and partnership to create better digital brand experiences together. Because of you, we’ve gotten the chance to grow individually and as a company. I could never thank you enough. And I’m honored that so many of these relationships grew into long-lasting friendships.
To everyone at Sandstorm: Thank you for making Sandstorm yours. From moving furniture and leading social events, to bringing the warrior spirit to your work every day, your drive and passion and fearlessness to create is inspiring, and so much fun to be a part of. It’s an honor to work with you. And a special thank you to Mike Marsico, Alma and Nick Meshes, and Janna and Tim Fiester for believing in our vision to build a different kind of agency from the beginning.
To my advisory and peer advisory boards: Thank you for providing me with the direction and confidence to lead, sharing your pride in our growth, and for your encouragement through the challenges.
To my family and friends: I couldn’t have started this journey, or continued this growth, without you believing in me.
I’m super excited for what comes next,
It’s an honor to be on Fortune’s list of the 100 Fastest Growing Inner City Companies for the fifth time. But it also gives us pause. Because while we’re extremely lucky to continue experiencing growth, large parts of Chicago—the city we call home—are struggling.
So instead of taking this moment to pat ourselves on the back, we’re rolling up our sleeves.
We’re partnering with our neighbors at The Night Ministry, who support Chicago’s homeless population. On November 9th, we’re hosting a lunch-and-learn event for our team members, where they’ll gain knowledge about this amazing charity, then create care packages using items we donate. And we’re encouraging you to #ShareYourGoodFortune with The Night Ministry and with us on social media. Together, we’ll make an even greater impact on those who need our help!
Meet Andrea. She's our new rock star global agency exec focused on driving the effectiveness of our clients' strategic and digital efforts, and on increasing operational excellence and efficiency.
We are so excited to announce Andrea Wood has become a part of the Sandstorm® team! Andrea has an impressive track record of leading teams to help grow global brands. In her new role, Andrea will be doing the same for us: inspiring our clients with her thoughtful perspective, delivering innovative thinking and leveraging her extensive strategic, social and digital expertise. She will play a critical role in supporting our national and global clients, and our high-performing teams.
Before joining Sandstorm, Andrea was Senior Client Partner and member of the Executive Leadership Team at Critical Mass, a global digital experience design agency. Previously, she was Managing Director of Omnicom social media firm Zócalo Group where she oversaw agency operations and staff management, in addition to serving as senior partner to clients in industries ranging from auto to energy and telecom. At Zócalo, she also led efforts to create Social Media Week Chicago, which included assembling an Advisory Board of Chicago’s marketing leaders to create 100+ sponsored events around the city.
Andrea also served as Managing Director of the Chicago office of Clear!Blue Communications and spent more than twelve years at Golin, where she led the firm's corporate brand building work with Sprint and Kmart as well as an agency-of-record engagement with Chrysler and then DaimlerChrysler.
Andrea and her teams have earned many industry awards including Shorty, Mashie, WOMMY, PR Week, Content Marketing, PR Daily, Anvil, EX, SABRE and others. And, while Andrea was leading Zócalo, it was named a Top Place to Work for Gen Y Talent.
She's a proud graduate of the University of Kentucky as well as Northwestern University, where she earned her masters in marketing communication. She loves travelling, but with its great lakefront, restaurants, theater and sports teams, she loves calling Chicago home. All of which makes her the perfect fit for our team.
Karen brings data strategy, predictive analytics, data visualization and statistical modeling to extract meaningful and actionable insights for our clients.
We’re thrilled to announce that Karen Bartuch has joined our team as Director, Research and Strategy! In her new role, Karen will grow our data science practice by devising new data service offerings, personalization offerings based on data-driven insights, and technology partnerships—including artificial intelligence—to expand the research capabilities we currently offer.
Karen comes to Sandstorm® from PwC, where she developed and executed the go-to-market strategy for the Global Intelligence practice within the Advisory (management consulting) business. Previous to her work at PwC, Karen led the Solutions & Services communications team at Motorola Solutions, and spearheaded the first data-science project to analyze police officer deployment in a Chicago suburb.
Karen received her bachelor’s degree in psychology from Northwestern University, and during her tenure as a Chicago police officer, she earned her master’s degree in communications from DePaul University. Karen recently completed DePaul’s Doctorate in Business Administration program, where she focused on big data, data visualization and statistical analysis, and researched innovation, gender, and humor.
"I’m thrilled to join Sandstorm, an agency that enables their clients’ success by bridging the gap between science and business,” said Karen. “I look forward to advancing Sandstorm’s ability to tackle the complex issues through an evidence-based approach that delivers results.”
The Hermes Creative Awards has honored Sandstorm Design with a platinum award for the agency’s redesign of the CLR Brands® website. The 2018 award winners were announced by the Association of Marketing and Communication Professionals (AMCP), which administers the annual Hermes Creative Awards international competition.
Sandstorm’s reconstruction of the CLR Brands® website—which showcases CLR® and Tarn-X®, two of America’s favorite household cleaning products—delivered a clean, intuitive design and a significantly upgraded user experience. The site was built on the Kentico EMS platform, which enables enhanced integrated marketing automation, site searchability and personalization.
Kentico named the CLR Brands® website one of its top 10 sites for June 2018.
The Hermes Creative Awards recognize the messengers and creators of traditional and emerging media. The annual competition is judged by the AMCP, an international organization consisting of thousands of creative professionals. Entries are received from corporate marketing and communication departments, advertising agencies, PR firms, graphic design shops, production companies, and web and digital creators.
For over a decade, Janna Fiester has been a critical part of Sandstorm’s explosive growth. Her exceptional skills elevated her from senior designer to executive creative director. And they enabled us to become a multi-million dollar company that delivers award-winning, innovative work which seamlessly marries art and science.
So it’s my great pleasure to announce Janna’s new position as vice president of UX and brand innovation! In this role, Janna will oversee an interdisciplinary team of writers, designers, and researchers, which will further empower us to create transformative brand experiences through strategic intelligence and informed design.
Congratulations, Janna! The whole team is looking forward to taking our innovation, and especially our clients, to new heights!
Sandstorm Design was honored with a gold statuette at the 2018 Hermes Creative Awards. The award was presented to Sandstorm for its impactful print ad for Accuity’s payments data products. This year’s award winners were announced by the Association of Marketing and Communication Professionals (AMCP), which hosts the annual Hermes Creative Awards competition.
Sandstorm’s breakthrough ad was targeted at professionals at financial technology companies who develop products for the payments industry. The ad dramatizes the catastrophic consequences of choosing the wrong provider of payments data, and created an industry stir when introduced at the annual global Money 20/20 conference.
The Hermes Creative Awards are an annual international competition recognizing and celebrating the messengers and creators of traditional and emerging media. Entries are judged by the AMCP, an international organization consisting of thousands of creative professionals. Marketing materials across a wide range of categories are submitted by corporate marketing and communication departments, advertising agencies, PR firms, graphic design shops, production companies, and web and digital creators.
With a five-year growth rate of 120% and 2016 revenue exceeding $5 million, Sandstorm® once again made the list of the Top 100 Fastest Growing Inner City Companies in America recognized by Fortune and the Initiative for a Competitive Inner City (ICIC).
ICIC’s Inner City 100 list seeks to celebrate and enable urban entrepreneurship. Over the course of nearly 20 years, ICIC has awarded 928 companies whose success illuminates the innovation and business growth happening in our inner cities.
The list of 2017 Inner City 100 companies was revealed at the 19th Annual Awards and Conference in Boston. Sandstorm rocketed up the list more than 30 places from 2016, coming in hot at #66. The full list can be viewed on the Fortune website.
“We are extraordinarily proud of these pioneering entrepreneurs who lead the way in innovation, job creation and the economic revitalization of America’s inner cities,” said Steve Grossman, CEO of ICIC. “In addition to excellence in business, they have also demonstrated a deep commitment to and passion for their communities, which plays a huge role in the wellbeing of their local economies,” he said.
At Sandstorm, we couldn’t be more honored and excited to be among these amazing winners, and we can’t wait for 2018.
Sometimes it feels like there are never enough hours in the day to get everything done. Until we give back.
University of Pennsylvania’s Wharton School recently conducted a study that says, “Giving your time to others can make you feel more ‘time affluent’ and less time-constrained than spending your time otherwise.”
In a rapidly moving, technology-driven, deadline-oriented work environment, it’s easy to feel time deficient. Think about it: Not only do we find ourselves heads down in our day-to-day work, we seldom make time to relish our colleagues and get to know them on a deeper, personal level outside the office.
Cue the volunteer work. Over the past 2 summers, Sandstorm® has been supporting Ravenswood Community Services (RCS) by volunteering at their pantry and distributing food to over 250 families on the north side of Chicago. But the reality is that this opportunity provides us with a much-needed pause and sense of awareness—while giving us a chance to accomplish our mission of doing good work for good people.
The same Wharton School research shows that thinking about the present moment, instead of the future, can make you feel less hurried or rushed because it slows the perceived passage of time. During our volunteer windows, not only are we focused on our tasks and ensuring that the local residents are being assisted properly, we also find ourselves in a relaxed yet spirited environment. In other words, we’re living in the moment.
Through these volunteer experiences, it’s not surprising that the time to bond and serve others has other advantages. According to the Huffington Post, volunteering through the workplace can actually boost employees’ productivity, pride, gratitude, and ethics.
So the next time you or your team get caught up in a hectic work week, live in the moment, polish your sense of purpose, and positively impact others around you by volunteering. You’ll feel like a million bucks.
After a three-year hiatus, the Guac Off has finally, and gloriously, returned to Sandstorm®!
We were a much smaller company when the Guac Off was created; we held the first one at my house on a Saturday and everyone attended with their families. As Sandstorm grew bigger and bigger, it became harder to find a day and time when everyone could attend. Eventually, the event dropped off the calendar, but it was never forgotten.
I really wanted to bring back this fun event, but knew that we had to change it up to make it happen. Every month we have a “You Rock” meeting where the whole company gathers to celebrate our awesomeness, have lunch together, and talk about our growth. Usually we have pizza, but this time we had Chipotle and all of our secret guacamole recipes.
Ten Sandstormers brought their guacamole to the table. Many were delicious, and a few boozy options raised some eyebrows, but in the end, there was one clear winner. Congratulations to Megan Culligan, who was crowned our new “el Champion” on Tuesday! She won in a landslide with her very tasty mango guacamole.
In true Sandstorm fashion, we’ve posted pictures and a quick victory speech from our champion on our Facebook page.
The revival of the Guac Off proves that it’s never too late to come back to a good idea and refresh it. If you need help bringing your ideas back to glory, let us know.