About the Author

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James Wynne
James Wynne

James Wynne is Director of User Experience for Sandstorm and has been in digital product development since 1996. He has worked as a UX designer for a myriad of clients including large eCommerce brands, mobile device manufacturers and integrated marketing agencies.

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Andrea Wood
Andrea Wood

Andrea is Sandstorm's Managing Director and leader of our marketing strategy team. Like Goldilocks, she found her "just right" spot at Sandstorm after working in various large international and smaller startup agencies. Andrea loves tackling all kinds of problems and sees them as opportunities to do more, better or differently.

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Karen Bartuch
Karen Bartuch

Karen Bartuch is passionate about data and uncovering hidden insights to help her clients make better business decisions. She enjoys taking an innovative yet evidence-based approach to her work.

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Ron Brown
Ron Brown

As a digital strategist, Ron is focused on creating campaigns and unique communications that drive engagement.

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Emma Thompson
Emma Thompson

As an Associate Digital Strategist, Emma has a background in ad sales and a desire to create strong brand identities.

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Terribeth Beasley
Terribeth Beasley

As a QA Analyst, Terribeth is detail oriented and driven to provide excellence within every project.

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Amanda Heberg
Amanda Heberg

As the VP, Business Development, Amanda leads new business development, sales, partnerships and marketing strategy across Sandstorm. Amanda collaborates closely with new clients to build strong, long-lasting partnerships while aligning Sandstorm's capabilities to solve client business problems.

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Eric Savage
Eric Savage

Eric Savage is a JavaScript Developer with expert knowledge and extensive experience in front-end development.

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Megan Durst, digital strategist
Megan Durst

Building strong client relationships in between running 5Ks

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Bill Kurland, Copywriter
Bill Kurland

Copywriter Extraordinaire

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joshua sovell
Joshua Sovell

As the Marketing Manager Joshua is in charge of crafting the Sandstorm narrative via compelling blog content and community engagement.

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Jeff Umbricht
Jeff Umbricht

Jeff is an Illinois native with a passion for web development. Making code into great things drives him every day. He’s often busy building awesome experiences for Sandstorm clients, and there’s a high probability that he’s rocking out to metal while he codes.

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John Rausch
John Rausch

Over his 25 years in the advertising industry, John has produced award-winning work for many B2C and B2B clients. He is a passionate believer in the power of the brand and brings a strategic approach to every piece of creative.

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Lisa Goepfrich
Lisa Goepfrich

Lisa is a Digital Strategist who is extraordinarily adept at building visual stories.

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Nick Meshes
Nick Meshes

Nick is Sandstorm’s Director of Analytics and Technology. He’s boosting our quantitative focus. He’s busy increasing our capabilities in web analytics, website optimization testing, SEO, SEM, display advertising, business intelligence, and personalization.

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Alicia Newland age 5
Alicia Newland

Alicia is an Account Director with 15+ years of experience on the agency side. Her first job as a paper carrier back in the 80’s, planted the seed for her dedication to building solid client relationships and her love of media.

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Tracy Graham
Tracy Graham

Tracy is Senior Designer at Sandstorm. His background in design and photography for print and web with experience in multiple industries makes him a Swiss army knife of creative awesomeness.

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Sean Fuller
Sean Fuller

As Technology Director, Sean is a hands-on developer and technical lead on projects. He works with design and strategist teams from kick off through launch to plan, design and execute technical solutions for client projects. 

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Reilly Willson
Reilly Willson

Someday I'll need a real bio, but for now I'm busy creating awesomeness for our clients!

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Amanda Tacker
Amanda Tacker

Amanda is a Digital Strategist with several years of experience on both the agency and client sides, with both B2B and B2C clients.

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Kellye Blosser
Kellye Blosser

Kellye’s unique approach involves a delicate balance of left and right-brained thinking. She most recently hailed from the corporate video world. Here at Sandstorm, she’s excited to bring strategic, innovative thinking to every project.

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Emily Kodner
Emily Kodner

Emily is our Senior Director of Client Delivery. She consults with clients, leads projects and works alongside our team of creatives and developers to provide solutions to complex business challenges.

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Megan Culligan
Megan Culligan

Megan knows the importance of picking a winner. With a background in politics and PR, she knows that a successful marketing campaign requires coordination of many moving pieces and a team focused on achieving a great goal. You’ll see her analytical point of view on the blog, providing insight and tactics for success.

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Meaghan Glennan
Meaghan Glennan

Meaghan is a storyteller. From the Granite State to the City of Broad Shoulders, she's created impactful true-life tales about people, places, businesses and events. As she guides Sandstorm's story by directing our marketing communications, you'll see a lot of her unique perspective and style.

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Holly Brinkman
Holly Brinkman

Holly's title at Sandstorm Design is Strategy, Research, and Writing, as she does a little bit of everything. She loves clever advertisements, strong brands, social media, and intuitive web sites.

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Matt Chiaromonte
Matt Chiaromonte

Matt is a copywriter and social media guru in Sandstorm’s Internship Program. With a background in marketing, journalism, and improv comedy, Matt brings equal parts knowledge and entertainment to our little corner of the Internet. When he isn’t generating social media content, Matt can be found enjoying pizza, podcasts, and many other things that begin with the letter “p”.

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Amanda Elliott
Amanda Elliott

Amanda Elliott is the Marketing Coordinator at Sandstorm Design. She absorbs the creative energy from our leadership team and facilitates the team so they can focus entirely on solving client challenges. She is passionate about anticipating needs, solving problems, and making projects fun.

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Sharonda Thomas
Sharonda Thomas

Our newest social media marketing and copywriting intern Sharonda has a passion for producing read-worthy content. Knowledgeable with various social platforms she will combine her communications and journalism background with her love of social media to keep our audience engaged. An artist at heart, Sharonda spends her free time cooking, painting, and barbering.

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Karen Boehl
Karen Boehl

Karen does a little bit of everything – webmaster, social media manager and search engine optimizer. She can most often be found on Twitter, in the Usability Lab, or happily buried in the Drupal admin menu.

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Jason Dabrowski
Jason Dabrowski

Jason is one of Sandstorm’s designers and also helps keep the office running smoothly. As a veteran of the theatre—from acting to directing, lighting to set design—he knows the value of hard work and a positive attitude. Look for his unique voice on the blog.

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Nathan Haas
Nathan Haas

Nathan is a User Interface Art Director at Sandstorm. He is a proud alum of The University of Tennessee. His main focus was print design, but he soon realized the potential of pixels. This combination of print and interactive gives him a unique view of design possibilities.

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Kyle Lamble
Kyle Lamble

Kyle is your stereotypical bluehat hacker, by day, who wants you to upgrade your browser to support his love for cutting edge web development techniques. By night, he is a curator and publisher of art. Co-founder of Loosey Goosey Art, Kyle spends much of his off time helping artists find their inner potential.

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Will Biby
Will Biby

Will wears many hats at Sandstorm. From writing web content to executing social media strategies, he is quick to act and insistent on a job done right. Will enjoys writing, so expect to hear from him often on the blog.

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Andy Cullen
Andy Cullen

Someday I'll need a real bio, but for now I'm busy creating awesomeness for our clients!

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Derek Vanderlaan
Derek Vanderlaan

Derek Vander Laan is Sandstorm's Senior Design Architect. With 20 years of experience, he designs web sites, infographics, and interactive digital experiences. His creative skills are always at work either at his desk or plotting a prank for someone else's.

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Andrew Jarvis
Andrew Jarvis

Andrew lives in Bucktown with his wife and three cats in various states of hairlessness. When he's not at Sandstorm doing front-end development he is passionate about creating 3D art.

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Michael Hartman
Michael Hartman

As Sandstorm's Technology and Usability Director, Michael leads our developers and usability researchers in creating web sites and applications—both desktop and mobile—that embody our favorite blend: intuitive user experience and dynamic Drupal development.

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Janna Fiester
Janna Fiester

Sandstorm's VP of UX & Brand Innovation, Janna, is a design-thinker. Showcased in several design publications and exhibited at the Art Institute of Chicago, she is talented in taking nuggets of good ideas and nurturing them into solutions that are always strategic, engaging and visually delightful.

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Alma Meshes
Alma Meshes

Alma likes to help get things done at Sandstorm. She's worn many hats in her many years here and knows a little bit about everything.

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Sandy Marsico, Founder & CEO
Sandy Marsico

Sandy Marsico is the founder & CEO of Sandstorm®, a digital brand experience agency that turns consumer insights into engaging user experiences through our unique blend of data science, brand strategy, UX and enterprise-level technology.

Inside Sandstorm

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Sandy
Sandstorm has acquired Jacobs Agency

We are thrilled to share that Jacobs Agency has joined Sandstorm!

Our two independently-owned, awarding-winning companies have come together as Sandstorm® with operations based in Chicago and satellite offices in Charlotte, Dallas, Denver and Seattle to create Chicago's leading technology-fueled, creative agency. The client list of the new Sandstorm includes organizations like Chicago Skyway, Crown Holdings, Heartland Financial, the National Association of REALTORS®, NOW Foods, Peoples Gas and Treehouse Foods.

“We partnered with Jacobs Agency a number of times over the years and along the way I got to know Tom,” said Sandy Marsico, founder of Sandstorm. “In that time, we learned we have very similar approaches to leading people, serving clients and running a business: do good work for good people.”

Sandy Marsico will remain as Sandstorm’s CEO and Tom Jacobs will become President of the combined agency. Andrea Wood continues as Managing Director. Creative will be led by Janna Fiester, Strategy by Susan Saltwell and Business Development by Amanda Heberg.

“After more than two decades as an independently owned agency, I couldn’t be happier to merge with another independently owned firm sharing my belief in strategically-inspired creative with a scrappy, nimble customer-centered approach,” said Tom Jacobs, founder of Jacobs Agency. “Our combined team and capability position Sandstorm to build stronger brand value for our clients in a time when the first brand exposure customers have is often a digital experience.”

This blog was posted by Sandy on November 5, 2019.
Sandy Marsico, Founder & CEO

About the Author

Sandy Marsico

Sandy Marsico is the founder & CEO of Sandstorm®, a digital brand experience agency that turns consumer insights into engaging user experiences through our unique blend of data science, brand strategy, UX and enterprise-level technology.

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Sandy
What does "Yes, and" mean? Why is it important at Sandstorm?

Since our founding, Sandstorm has followed a “yes, and” approach. What does that mean?

Yes

For us, it’s a matter of how we think in regards to how we solve problems. With our user-centered design approach, we want our clients to know that we hear them. This yields a concept that reflects the needs and requirements from the business and the user. This results in the “yes” concept.

And

We then go a little farther. We’re a bunch of thinkers and dreamers. We explore fresh concepts and see where it takes us. This result is something that meets the users' needs but in a form that goes beyond their expectation. This concept is Sandstorm pushing ourselves creatively and in effect pushing our clients, too. This is the “and.”

This is a creative marketing term now, but where did it come from?

The terminology for “yes and” came from the theater. Actually, just a few miles from our Chicago office. Starting with the Compass Players and Second City then later at iO, this concept is used to create improvised stories. For the improviser “yes and” means “yes, I hear you and understand the information you’re presenting, and I’m going to add something to heighten our interaction.” 

An illustrative example

Consider this scenario, Person 1 steps on stage and says “This paper is despicable. I’m going to have to give you an F.” Person 2 in her head thinks: Yes, I am a student and you’re the teacher. We’re in a classroom. I’m failing, and I think it’s because I wrote about a subject you don’t approve, and responds “Well, it’s probably because you don’t respect the intricacies of the writing of Stephenie Meyer.”

From there the scene goes forward because of “yes, and”-ing. It can go into a conversation about how the teacher and student have different ideas of high art, or can go on to show that the teacher really loves “Twilight” and the student is just a bad writer.

But this could have only developed because of the “yes, and.” Had she only “Yes”-ed it would have played out like this:

Person 1 says “This paper is despicable. I’m going to have to give you an F.” Person 2 in her head: Yes, I am a student and you’re the teacher. We’re in a classroom. I’m failing, and she responds “I’m a terrible student.”

That adds no information, and it doesn’t make anything more interesting. In effect, it ends any progression by cutting off the potential of what could happen.

“Yes, and” implications for storytelling in marketing

As this concept creates scenarios on stage for improvisers, this can also be directly applied to how a business’ or an overall creative concept’s story is told. This can cover overarching campaigns, visual creative executions, and content marketing. Keeping an open mind while editing and writing, enables the writer to fully take on the role as a storyteller. This involves removing parameters and preconceptions to open opportunities to craft a story. The end result is interesting and involving instead of dry content that is primarily facts, figures, and business-talk.

Yes, of course, you need data within your words, but the reader needs more than just that to keep reading. By making each content interaction a storytelling opportunity, you’re engaging the reader actively and driving them to want more.

Back at Sandstorm

By “yes, and”-ing at Sandstorm we listen to what our clients want, what they expect, and then add to it to make something greater. We could only “yes,” but that would keep our project in neutral. It’s the “and” that helps move concepts forward and gets everyone to think and imagine in a whole new way.

Following a “yes, and” philosophy enhances our collaboration both internally and with our clients. We open the doors to all possibilities and sometimes surprise ourselves, too. By coming to a project of any kind with an open mind, we can see truly what is possible. This heightened thinking allows us to produce results that help clients exceed their goals and move their business forward.

This blog was posted by Sandy on August 16.
Sandy Marsico, Founder & CEO

About the Author

Sandy Marsico

Sandy Marsico is the founder & CEO of Sandstorm®, a digital brand experience agency that turns consumer insights into engaging user experiences through our unique blend of data science, brand strategy, UX and enterprise-level technology.

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Sandy
2018 Holiday Party

What an extraordinary adventure it’s been! Twenty years ago, You’ve Got Mail starring Meg Ryan and Tom Hanks had just come out. Modem speed had to be considered when we were designing websites. And it was easy to get a .com URL.

Reflecting on the past two decades, It’s the Sandstormers (past and present) who have made this company what it is today. Together, we’ve taken risks, competed for the best Halloween costumes, traded playlists, compiled crazy travel stories, sent a lot of memes, devoured a lot of guacamole, and created long-standing Sandstorm traditions.

So in honor of 20 years, here are 20 fun memories we’ve created together:

1998

Sandstorm launches our first website in Flash.

2002

We relaunch our website in HTML and get our first web lead, Careerbuilder.com — thank you for working with us for over a decade!

2003

We partner with ReVive Center for Housing & Healing (formally Cathedral Shelter) and donate our time to create their annual report (which we continue to do today).

2005

Sandstorm moves into our first official office space of 1,000 sq. ft.

2005

We celebrate the holidays by sharing tapas at Cafe Ba-Ba-Rebba!, which has now become a Sandstorm tradition.

We ate so many bacon wrapped dates we lost count!

2006

First Guac Off (Janna Fiester wins with her fancy roasted peppers!)

2006

Sandstorm launches our UX practice and wins our first Fortune 500 client.

2008

Sandstorm expands to a new office right off the ‘L’ line. It was so loud Mike had to put up plexiglass over our windows to help mute the train.

Who remembers us saying, “Hold on a second the train is going by… Okay, you can talk again.”?

2008

We build our own usability lab and within days conduct a study for American Academy of Pediatrics.

2009

We expand office space again and add new huddle rooms.

2010

Our first Super Secret Event: All the Sandstormers go to see Harry Potter.

2011

We expand. Again! This time, Sandstorm moves back into our first building and into Sandy’s dream office space in suite 300.

2011

Our first time on the Inc. 500/5000.

2012

We win Fortune’s Top 100 Fastest Growing Inner City Companies in America Award for the first time.

2014

2014

Our office space expands, and we reclaim the original office we had in 2005.

2016

Sandstorm launches our data practice.

2016

We finally redesigned our logo (thank you for your unwavering patience Janna and Nathan!)

2017

We build a new chef’s kitchen, our Hogwarts library, and the Idea Lab as part of our continued expansion.

2018

Today, Sandstorm celebrates 20 years by paying it forward with the Night Ministry, bagging lunches, and donating hundreds of pajamas for homeless youth.


How does one even begin to say thank you to everyone that has made celebrating 20 years in business possible? We have an amazing team, some of the smartest people I have ever met, solving some really interesting problems with technologies that didn’t even exist when we started. Thank you hardly seems enough.

To our clients: Thank you for your collaboration and partnership to create better digital brand experiences together. Because of you, we’ve gotten the chance to grow individually and as a company. I could never thank you enough. And I’m honored that so many of these relationships grew into long-lasting friendships.

To everyone at Sandstorm: Thank you for making Sandstorm yours. From moving furniture and leading social events, to bringing the warrior spirit to your work every day, your drive and passion and fearlessness to create is inspiring, and so much fun to be a part of. It’s an honor to work with you. And a special thank you to Mike Marsico, Alma and Nick Meshes, and Janna and Tim Fiester for believing in our vision to build a different kind of agency from the beginning.

To my advisory and peer advisory boards: Thank you for providing me with the direction and confidence to lead, sharing your pride in our growth, and for your encouragement through the challenges.

To my family and friends: I couldn’t have started this journey, or continued this growth, without you believing in me.

I’m super excited for what comes next,

This blog was posted by Sandy on December 31, 2018.
Sandy Marsico, Founder & CEO

About the Author

Sandy Marsico

Sandy Marsico is the founder & CEO of Sandstorm®, a digital brand experience agency that turns consumer insights into engaging user experiences through our unique blend of data science, brand strategy, UX and enterprise-level technology.

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Sandy
Sandstorm Shares Its Good Fortune

It’s an honor to be on Fortune’s list of the 100 Fastest Growing Inner City Companies for the fifth time. But it also gives us pause. Because while we’re extremely lucky to continue experiencing growth, large parts of Chicago—the city we call home—are struggling.

So instead of taking this moment to pat ourselves on the back, we’re rolling up our sleeves.

We’re partnering with our neighbors at The Night Ministry, who support Chicago’s homeless population. On November 9th, we’re hosting a lunch-and-learn event for our team members, where they’ll gain knowledge about this amazing charity, then create care packages using items we donate. And we’re encouraging you to #ShareYourGoodFortune with The Night Ministry and with us on social media. Together, we’ll make an even greater impact on those who need our help!

This blog was posted by Sandy on October 15, 2018.
Sandy Marsico, Founder & CEO

About the Author

Sandy Marsico

Sandy Marsico is the founder & CEO of Sandstorm®, a digital brand experience agency that turns consumer insights into engaging user experiences through our unique blend of data science, brand strategy, UX and enterprise-level technology.

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John
Hermes Platinum Award

The Hermes Creative Awards has honored Sandstorm Design with a platinum award for the agency’s redesign of the CLR Brands® website. The 2018 award winners were announced by the Association of Marketing and Communication Professionals (AMCP), which administers the annual Hermes Creative Awards international competition.

Sandstorm’s reconstruction of the CLR Brands® website—which showcases CLR® and Tarn-X®, two of America’s favorite household cleaning products—delivered a clean, intuitive design and a significantly upgraded user experience. The site was built on the Kentico EMS platform, which enables enhanced integrated marketing automation, site searchability and personalization.

Kentico named the CLR Brands® website one of its top 10 sites for June 2018.

The Hermes Creative Awards recognize the messengers and creators of traditional and emerging media. The annual competition is judged by the AMCP, an international organization consisting of thousands of creative professionals. Entries are received from corporate marketing and communication departments, advertising agencies, PR firms, graphic design shops, production companies, and web and digital creators.

This blog was posted by John on June 19, 2018.
John Rausch

About the Author

John Rausch

Over his 25 years in the advertising industry, John has produced award-winning work for many B2C and B2B clients. He is a passionate believer in the power of the brand and brings a strategic approach to every piece of creative.

John
Sandstorm takes Hermes Gold for Accuity ad

Sandstorm Design was honored with a gold statuette at the 2018 Hermes Creative Awards. The award was presented to Sandstorm for its impactful print ad for Accuity’s payments data products. This year’s award winners were announced by the Association of Marketing and Communication Professionals (AMCP), which hosts the annual Hermes Creative Awards competition.

Sandstorm’s breakthrough ad was targeted at professionals at financial technology companies who develop products for the payments industry. The ad dramatizes the catastrophic consequences of choosing the wrong provider of payments data, and created an industry stir when introduced at the annual global Money 20/20 conference.

Accuity Ad - Fintech

The Hermes Creative Awards are an annual international competition recognizing and celebrating the messengers and creators of traditional and emerging media. Entries are judged by the AMCP, an international organization consisting of thousands of creative professionals. Marketing materials across a wide range of categories are submitted by corporate marketing and communication departments, advertising agencies, PR firms, graphic design shops, production companies, and web and digital creators.

This blog was posted by John on June 19, 2018.
John Rausch

About the Author

John Rausch

Over his 25 years in the advertising industry, John has produced award-winning work for many B2C and B2B clients. He is a passionate believer in the power of the brand and brings a strategic approach to every piece of creative.

Sandy
Sandstorm winner of Inner City 100 for fourth year.

With a five-year growth rate of 120% and 2016 revenue exceeding $5 million, Sandstorm® once again made the list of the Top 100 Fastest Growing Inner City Companies in America recognized by Fortune and the Initiative for a Competitive Inner City (ICIC).

ICIC’s Inner City 100 list seeks to celebrate and enable urban entrepreneurship. Over the course of nearly 20 years, ICIC has awarded 928 companies whose success illuminates the innovation and business growth happening in our inner cities.

The list of 2017 Inner City 100 companies was revealed at the 19th Annual Awards and Conference in Boston. Sandstorm rocketed up the list more than 30 places from 2016, coming in hot at #66. The full list can be viewed on the Fortune website.

“We are extraordinarily proud of these pioneering entrepreneurs who lead the way in innovation, job creation and the economic revitalization of America’s inner cities,” said Steve Grossman, CEO of ICIC. “In addition to excellence in business, they have also demonstrated a deep commitment to and passion for their communities, which plays a huge role in the wellbeing of their local economies,” he said.

At Sandstorm, we couldn’t be more honored and excited to be among these amazing winners, and we can’t wait for 2018.

This blog was posted by Sandy on October 24, 2017.
Sandy Marsico, Founder & CEO

About the Author

Sandy Marsico

Sandy Marsico is the founder & CEO of Sandstorm®, a digital brand experience agency that turns consumer insights into engaging user experiences through our unique blend of data science, brand strategy, UX and enterprise-level technology.

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Alicia
Sandstormers Volunteering

Sometimes it feels like there are never enough hours in the day to get everything done. Until we give back.

University of Pennsylvania’s Wharton School recently conducted a study that says, “Giving your time to others can make you feel more ‘time affluent’ and less time-constrained than spending your time otherwise.”

In a rapidly moving, technology-driven, deadline-oriented work environment, it’s easy to feel time deficient. Think about it: Not only do we find ourselves heads down in our day-to-day work, we seldom make time to relish our colleagues and get to know them on a deeper, personal level outside the office.

Cue the volunteer work. Over the past 2 summers, Sandstorm® has been supporting Ravenswood Community Services (RCS) by volunteering at their pantry and distributing food to over 250 families on the north side of Chicago. But the reality is that this opportunity provides us with a much-needed pause and sense of awareness—while giving us a chance to accomplish our mission of doing good work for good people.

Sandstorm volunteering in Chicago

The same Wharton School research shows that thinking about the present moment, instead of the future, can make you feel less hurried or rushed because it slows the perceived passage of time. During our volunteer windows, not only are we focused on our tasks and ensuring that the local residents are being assisted properly, we also find ourselves in a relaxed yet spirited environment. In other words, we’re living in the moment.

Through these volunteer experiences, it’s not surprising that the time to bond and serve others has other advantages. According to the Huffington Post, volunteering through the workplace can actually boost employees’ productivity, pride, gratitude, and ethics.

So the next time you or your team get caught up in a hectic work week, live in the moment, polish your sense of purpose, and positively impact others around you by volunteering. You’ll feel like a million bucks.

 

This blog was posted by Alicia on July 20, 2017.
Alicia Newland age 5

About the Author

Alicia Newland

Alicia is an Account Director with 15+ years of experience on the agency side. Her first job as a paper carrier back in the 80’s, planted the seed for her dedication to building solid client relationships and her love of media.

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Alma
Digital Marketing Firm brings back Guac Off

After a three-year hiatus, the Guac Off has finally, and gloriously, returned to Sandstorm®!

We were a much smaller company when the Guac Off was created; we held the first one at my house on a Saturday and everyone attended with their families. As Sandstorm grew bigger and bigger, it became harder to find a day and time when everyone could attend. Eventually, the event dropped off the calendar, but it was never forgotten.

I really wanted to bring back this fun event, but knew that we had to change it up to make it happen. Every month we have a “You Rock” meeting where the whole company gathers to celebrate our awesomeness, have lunch together, and talk about our growth. Usually we have pizza, but this time we had Chipotle and all of our secret guacamole recipes.

Ten Sandstormers brought their guacamole to the table. Many were delicious, and a few boozy options raised some eyebrows, but in the end, there was one clear winner. Congratulations to Megan Culligan, who was crowned our new “el Champion” on Tuesday! She won in a landslide with her very tasty mango guacamole.

In true Sandstorm fashion, we’ve posted pictures and a quick victory speech from our champion on our Facebook page.

The revival of the Guac Off proves that it’s never too late to come back to a good idea and refresh it. If you need help bringing your ideas back to glory, let us know.

This blog was posted by Alma on July 13, 2017.
Alma Meshes

About the Author

Alma Meshes

Alma likes to help get things done at Sandstorm. She's worn many hats in her many years here and knows a little bit about everything.

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Sandy
Sandy Marsico on Boostrapping in America

I just got back from a fun conversation with Kristi Ross and Tony Battista at Tastytrade for their show Bootstrapping in America. It was an honor to be asked to share my experience as an entrepreneur with a CEO I admire.

Sandy Marsico with Kristi Ross, CEO of Tastytrade
Sandy Marsico with Kristi Ross, CEO of Tastytrade

During our conversation, we talked a lot about the early days of Sandstorm® and how we built our culture. I even got to tell the story of how I picked our company name (spoiler alert: It was my nickname in college).

Our core values are the heart of our culture, and our core value of learning and sharing has been essential to Sandstorm’s growth. When I started the company, I didn’t know how to write a proposal or pitch to a client or even how to build a website. I relied on two things: books and mentorship. This helped us open our first office, break a million dollars in revenue, and become the multi-million dollar company we are now.

And it’s that passion for new ideas and perspectives that’s helped us find inspiration in the unexpected for our clients. Just one example that came to mind during my talk with Kristi and Tony was how we found inspiration for a community bank in 1871, the Chicago incubator.

Hear more about Sandstorm’s beginnings, how our culture helped differentiate us, and how we differentiate our clients. Check out our episode of Bootstrapping in America.

This blog was posted by Sandy on June 29, 2017.
Sandy Marsico, Founder & CEO

About the Author

Sandy Marsico

Sandy Marsico is the founder & CEO of Sandstorm®, a digital brand experience agency that turns consumer insights into engaging user experiences through our unique blend of data science, brand strategy, UX and enterprise-level technology.

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