Industry Insight

About the Author

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James Wynne
James Wynne

James Wynne is Director of User Experience for Sandstorm and has been in digital product development since 1996. He has worked as a UX designer for a myriad of clients including large eCommerce brands, mobile device manufacturers and integrated marketing agencies.

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Andrea Wood
Andrea Wood

Andrea is Sandstorm's Managing Director and leader of our marketing strategy team. Like Goldilocks, she found her "just right" spot at Sandstorm after working in various large international and smaller startup agencies. Andrea loves tackling all kinds of problems and sees them as opportunities to do more, better or differently.

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Karen Bartuch
Karen Bartuch

Karen Bartuch is passionate about data and uncovering hidden insights to help her clients make better business decisions. She enjoys taking an innovative yet evidence-based approach to her work.

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Abbey Galvin, CSM
Abbey Galvin

Abbey is a Senior Project Manager and brings her resourceful and driven nature to Sandstorm Design. She has tons of experience working for associations, non-profits, and political campaigns and is a Certified Scrum Master.  Abbey loves problem-solving complex digital projects.

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Ron Brown
Ron Brown

As a digital strategist, Ron is focused on creating campaigns and unique communications that drive engagement.

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Emma Thompson
Emma Thompson

As an Associate Digital Strategist, Emma has a background in ad sales and a desire to create strong brand identities.

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Amanda Heberg
Amanda Heberg

As the VP, Business Development, Amanda leads new business development, sales, partnerships and marketing strategy across Sandstorm. Amanda collaborates closely with new clients to build strong, long-lasting partnerships while aligning Sandstorm's capabilities to solve client business problems.

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Eric Savage
Eric Savage

Eric Savage is a JavaScript Developer with expert knowledge and extensive experience in front-end development.

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Megan Durst, digital strategist
Megan Durst

Building strong client relationships in between running 5Ks

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Bill Kurland, Copywriter
Bill Kurland

Copywriter Extraordinaire

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joshua sovell
Joshua Sovell

As the Marketing Manager Joshua is in charge of crafting the Sandstorm narrative via compelling blog content and community engagement.

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Jeff Umbricht
Jeff Umbricht

Jeff is an Illinois native with a passion for web development. Making code into great things drives him every day. He’s often busy building awesome experiences for Sandstorm clients, and there’s a high probability that he’s rocking out to metal while he codes.

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John Rausch
John Rausch

Over his 25 years in the advertising industry, John has produced award-winning work for many B2C and B2B clients. He is a passionate believer in the power of the brand and brings a strategic approach to every piece of creative.

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Lisa Goepfrich
Lisa Goepfrich

Lisa is a Digital Strategist who is extraordinarily adept at building visual stories.

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Nick Meshes
Nick Meshes

Nick is Sandstorm’s Director of Analytics and Technology. He’s boosting our quantitative focus. He’s busy increasing our capabilities in web analytics, website optimization testing, SEO, SEM, display advertising, business intelligence, and personalization.

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Alicia Newland age 5
Alicia Newland

Alicia is an Account Director with 15+ years of experience on the agency side. Her first job as a paper carrier back in the 80’s, planted the seed for her dedication to building solid client relationships and her love of media.

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Tracy Graham
Tracy Graham

Tracy is Senior Designer at Sandstorm. His background in design and photography for print and web with experience in multiple industries makes him a Swiss army knife of creative awesomeness.

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Sean Fuller
Sean Fuller

As Technology Director, Sean is a hands-on developer and technical lead on projects. He works with design and strategist teams from kick off through launch to plan, design and execute technical solutions for client projects. 

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Reilly Willson
Reilly Willson

Someday I'll need a real bio, but for now I'm busy creating awesomeness for our clients!

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Amanda Tacker
Amanda Tacker

Amanda is a Digital Strategist with several years of experience on both the agency and client sides, with both B2B and B2C clients.

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Kellye Blosser
Kellye Blosser

Kellye’s unique approach involves a delicate balance of left and right-brained thinking. She most recently hailed from the corporate video world. Here at Sandstorm, she’s excited to bring strategic, innovative thinking to every project.

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Emily Kodner
Emily Kodner

Emily is our Senior Director of Client Delivery. She consults with clients, leads projects and works alongside our team of creatives and developers to provide solutions to complex business challenges.

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Megan Culligan
Megan Culligan

Megan knows the importance of picking a winner. With a background in politics and PR, she knows that a successful marketing campaign requires coordination of many moving pieces and a team focused on achieving a great goal. You’ll see her analytical point of view on the blog, providing insight and tactics for success.

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Meaghan Glennan
Meaghan Glennan

Meaghan is a storyteller. From the Granite State to the City of Broad Shoulders, she's created impactful true-life tales about people, places, businesses and events. As she guides Sandstorm's story by directing our marketing communications, you'll see a lot of her unique perspective and style.

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Holly Brinkman
Holly Brinkman

Holly's title at Sandstorm Design is Strategy, Research, and Writing, as she does a little bit of everything. She loves clever advertisements, strong brands, social media, and intuitive web sites.

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Matt Chiaromonte
Matt Chiaromonte

Matt is a copywriter and social media guru in Sandstorm’s Internship Program. With a background in marketing, journalism, and improv comedy, Matt brings equal parts knowledge and entertainment to our little corner of the Internet. When he isn’t generating social media content, Matt can be found enjoying pizza, podcasts, and many other things that begin with the letter “p”.

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Amanda Elliott
Amanda Elliott

Amanda Elliott is the Marketing Coordinator at Sandstorm Design. She absorbs the creative energy from our leadership team and facilitates the team so they can focus entirely on solving client challenges. She is passionate about anticipating needs, solving problems, and making projects fun.

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Sharonda Thomas
Sharonda Thomas

Our newest social media marketing and copywriting intern Sharonda has a passion for producing read-worthy content. Knowledgeable with various social platforms she will combine her communications and journalism background with her love of social media to keep our audience engaged. An artist at heart, Sharonda spends her free time cooking, painting, and barbering.

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Karen Boehl
Karen Boehl

Karen does a little bit of everything – webmaster, social media manager and search engine optimizer. She can most often be found on Twitter, in the Usability Lab, or happily buried in the Drupal admin menu.

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Jason Dabrowski
Jason Dabrowski

Jason is one of Sandstorm’s designers and also helps keep the office running smoothly. As a veteran of the theatre—from acting to directing, lighting to set design—he knows the value of hard work and a positive attitude. Look for his unique voice on the blog.

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Nathan Haas
Nathan Haas

Nathan is a User Interface Art Director at Sandstorm. He is a proud alum of The University of Tennessee. His main focus was print design, but he soon realized the potential of pixels. This combination of print and interactive gives him a unique view of design possibilities.

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Kyle Lamble
Kyle Lamble

Kyle is your stereotypical bluehat hacker, by day, who wants you to upgrade your browser to support his love for cutting edge web development techniques. By night, he is a curator and publisher of art. Co-founder of Loosey Goosey Art, Kyle spends much of his off time helping artists find their inner potential.

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Will Biby
Will Biby

Will wears many hats at Sandstorm. From writing web content to executing social media strategies, he is quick to act and insistent on a job done right. Will enjoys writing, so expect to hear from him often on the blog.

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Andy Cullen
Andy Cullen

Someday I'll need a real bio, but for now I'm busy creating awesomeness for our clients!

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Derek Vanderlaan
Derek Vanderlaan

Derek Vander Laan is Sandstorm's Senior Design Architect. With 20 years of experience, he designs web sites, infographics, and interactive digital experiences. His creative skills are always at work either at his desk or plotting a prank for someone else's.

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Andrew Jarvis
Andrew Jarvis

Andrew lives in Bucktown with his wife and three cats in various states of hairlessness. When he's not at Sandstorm doing front-end development he is passionate about creating 3D art.

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Michael Hartman
Michael Hartman

As Sandstorm's Technology and Usability Director, Michael leads our developers and usability researchers in creating web sites and applications—both desktop and mobile—that embody our favorite blend: intuitive user experience and dynamic Drupal development.

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Janna Fiester
Janna Fiester

Sandstorm's VP of UX & Brand Innovation, Janna, is a design-thinker. Showcased in several design publications and exhibited at the Art Institute of Chicago, she is talented in taking nuggets of good ideas and nurturing them into solutions that are always strategic, engaging and visually delightful.

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Alma Meshes
Alma Meshes

Alma likes to help get things done at Sandstorm. She's worn many hats in her many years here and knows a little bit about everything.

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Sandy Marsico, Founder & CEO
Sandy Marsico

Sandy Marsico is the founder & CEO of Sandstorm®, a digital brand experience agency that turns consumer insights into engaging user experiences through our unique blend of data science, brand strategy, UX and enterprise-level technology.

Industry Insight

Kyle
Cache clearing menu

At Sandstorm, we do a lot of website maintenance. That can mean many different types of things like development of new site components, updating old content or creating new content. With each of these different types of work there is a popular issue that can cause panic: he or she forgets to clear his or her caches after making the updates.

Nothing changed. Is the site broken?

If you’ve ever maintained a website, or maybe just updated content on one, you may have come across a situation where it looks as though your edits didn’t save. This ultimately leads into what seems like a broken website, but turns out (after consulting a developer) that you just need to “clear your cache”.

What is “cache”?

Like most people, myself included, when this first happens you are probably wondering what in the world is a “cache”. Google will tell you that it is “a collection of items of the same type stored in a hidden or inaccessible place,” but that makes me even more confused. In layman’s terms, cache is a save file that allows web pages to load faster.  

When you arrive at a website, your browser takes elements of that page and saves them locally into “cache”. This way, the next time you decide to visit that specific page, your browser is going to remember how it looked the last time and, instead of downloading those pieces again, it will use what is stored in the cache to build the page. This results in a great performance boost. Unfortunately, it can, at least appear to, be a nightmare for content editors who don’t understand why their changes are not showing up on the live site.

It’s an easy issue to address

Even with this knowledge, I still come by this simple issue every so often (so don’t feel bad if you do, too). What you should remember is to clear your browser’s cache, refresh the page and see if your edits are now in place (this is particularly easy on a Drupal site). If your changes are not there after that, then you can run frantically to your local developer or IT department. Assure them that you did clear your cache, and this may actually be a real bug.

This blog was posted by Kyle on December 31, 2014.
Kyle Lamble

About the Author

Kyle Lamble

Kyle is your stereotypical bluehat hacker, by day, who wants you to upgrade your browser to support his love for cutting edge web development techniques. By night, he is a curator and publisher of art. Co-founder of Loosey Goosey Art, Kyle spends much of his off time helping artists find their inner potential.

Kyle
Web Developer Ventures to DrupalCon 2014

Each year we pick two team members (either ux designers or Drupal web developers), who haven’t had the chance to go to DrupalCon, and send them off to soak up the latest trends and developments within the community. This year I was lucky enough to be sent off to Austin, TX for DrupalCon 2014. Besides the wonderful food and the nice break from a cold Chicago, we were able to bring home enough valuable knowledge to influence Sandstorm’s development practices quite a bit.

One of the biggest lessons we were able to pick up was the importance of automation in web development. We have since begun implementing powerful tools such as Git, Grunt, and Bower to continuously integrate updates to the websites we have worked on. Coincidentally, these tools are essential when working with multiple developers on a single project, and this year we have expanded our development team by quite a bit.

Overall, DrupalCon has always been a great influence on the company as a whole. Not just for development, but as well with design and content strategy. The Drupal community is a very welcoming environment, as you would expect from an open source platform, which reflects our core values “learning and sharing” and is why we continue to go year after year.

This blog was posted by Kyle on December 23, 2014.
Kyle Lamble

About the Author

Kyle Lamble

Kyle is your stereotypical bluehat hacker, by day, who wants you to upgrade your browser to support his love for cutting edge web development techniques. By night, he is a curator and publisher of art. Co-founder of Loosey Goosey Art, Kyle spends much of his off time helping artists find their inner potential.

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Jason
Learning and Sharing Drupal

I am quite proud (and excited) about our constant opportunities for employee learning and sharing here at Sandstorm. It’s even one of our core values. Having worked at other companies, learning and sharing are things that are in the “whenever we have time” category, which often translates into, well, NEVER.

In the past year, my Drupal expertise has grown exponentially thanks to AndyAndrew, and Will. I already considered myself Drupal-savvy, but I was introduced to new ways to author complex code when the editor “fixes” things that aren’t broken. Drew recently introduced me to posting a new and different kind of content, Events, and how it’s subtly different from other kinds of content that I’ve worked on before.

In addition to Drupal web development and administrative skills, we regularly have meetings where Sandy herself shares with us company overview information, such as how we’re doing year over year (spoiler, we’re doing awesome!) as well as new business or new client wins. For other companies this sort of information would be considered “unnecessary” for everyone outside the C-suite, but at Sandstorm there is a sense of trust, openness, and responsibility. It’s helpful and instructive to know where the ship is headed, not just that I’ve been rowing as fast as a I can. Understanding the work that’s happening outside of my tasks may not be directly applicable to my day to day, but it often makes things clearer and easier to understand, especially when things change.

This blog was posted by Jason on December 22, 2014.
Jason Dabrowski

About the Author

Jason Dabrowski

Jason is one of Sandstorm’s designers and also helps keep the office running smoothly. As a veteran of the theatre—from acting to directing, lighting to set design—he knows the value of hard work and a positive attitude. Look for his unique voice on the blog.

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Amanda T
Reinvigorating Brands through User Experience Research

I’ve worked at a lot of digital marketing agencies, which gives me a unique perspective with regard to how Sandstormers approach projects. One of the biggest and most integral parts of getting any project off the ground is making sure there’s a solid marketing strategy. So for me, it’s refreshing to be part of a team that leads with a user-centered approach.

Having worked on the strategy for a technology and sales consulting firm, I’m totally sold on our methodology. By conducting in-depth user research, a thorough competitive analysis, and taking a look at industry trends, we were able to find a “white space” opportunity for our client to disrupt the market. Our brand positioning, thorough digital marketing plan, and key messaging repositioned them in sales training and SaaS.

I’m so looking forward to launching the new brand and seeing how all of the user experience research has paid off. It’s incredibly validating to see how hard work and a strong methodology reinvigorate a brand in a crowded space.

I am so proud to be part of such a talented team.

This blog was posted by Amanda T on December 20, 2014.
Amanda Tacker

About the Author

Amanda Tacker

Amanda is a Digital Strategist with several years of experience on both the agency and client sides, with both B2B and B2C clients.

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Andrew
A Friendlier Drupal Admin

At Sandstorm, we put a lot of care into ensuring our front end website interfaces look PERFECT. We match the designs to pixel perfection from IE8 to iOS8. But we don't stop there. I wanted to take a moment to highlight some of the unsung successes in the user administration side from the past year for our Drupal web development projects.

Drupal admins can be a little overwhelming to site administrators, so we've been flexing our muscles to pare down and improve the interface for our clients. Here are three things I thought worthy of giving you a little peek under the covers!

Slimmer Admin Menus

A standard Drupal admin menu:
Our sleek pared down menu for client admins:

 

The Editable Fields Module

We value efficiency, and when data needs to be fixed across multiple nodes we are usually able to solve such problems with things like Views Bulk Operations. But sometimes there's no way around the need to touch every node. Sometimes a human mind has to make a decision about every one of a specific content type. Sad, but true. So when that happens, the Editable Fields module is our friend.

Here's a custom Drupal Admin view that lets our content administrators quickly and easily edit multiple nodes without navigating from page to page:

 

Highly Configurable Blocks

Sometimes there is a user experience design pattern on a site that justifies something really special. The designs for CNS.org called for highly configurable blocks.

Here are some examples of the many variations of this design pattern on just one page:

And here you can see the controls used to create these variations.

Site administrators are able to edit these blocks in real-time, clicking checkboxes on the left and watch the block preview update on the right! This is a very large site, so this UX design pattern had to be flexible enough to do different jobs on hundreds of different pages.

We wanted to strike a balance between flexibility, efficiency, and consistency. This was a lot of fun, and would obviously be overkill for many situations, but when it's called for, it's very rewarding for the Drupal web developers and content admins.

One Final Tip

Sometimes it makes sense to theme Drupal's administration pages, and sometimes it just makes infinitely more business sense to use one of the default themes like Seven for the admin. One compromise we recommend is developing your own version of your favorite default theme and use that as a starting point. Don't feel like you have to brand it like the rest of the site. The Administration pages need no decoration, but it is important to use your own version so that you at least have stylesheets that you can jump in and edit where need be. This preserves the efficiency of a default theme while providing the flexibility to make customizations.

This blog was posted by Andrew on December 19, 2014.
Andrew Jarvis

About the Author

Andrew Jarvis

Andrew lives in Bucktown with his wife and three cats in various states of hairlessness. When he's not at Sandstorm doing front-end development he is passionate about creating 3D art.

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Andy
Engineering Custom Technical Solutions in Drupal

I really enjoy engineering technical solutions. When one of our clients told us that their Single Sign-On (SSO) vendor would not be ready for site launch, I jumped at the opportunity to help build an alternative method. Instead of authenticating users using the third party system with a contributed Drupal module, we would need to switch gears and authenticate against their existing in-house system. To do, so we developed a custom Drupal module that authenticated users, created their Drupal user account, and brought over the necessary user specific data fields.

This approach used a centralized authentication site that passes a token back to the requesting site, which is then verified for validity. Ultimately implementing this solution allowed the client’s multiple systems to share one login method and keep users logged in while navigating between them.

I particularly enjoyed solving the problem and ultimately coming to the client’s rescue. We’ve launched their site, which you can read about in Emily’s post, and have this added knowledge to help our clients in the future.

 
This blog was posted by Andy on December 16, 2014.
Andy Cullen

About the Author

Andy Cullen

Someday I'll need a real bio, but for now I'm busy creating awesomeness for our clients!

Emily Kodner
Neurosurgeons Designing Websites?

Looking back at 2014, one of my favorite website projects was cns.org, the responsive website for the Congress of Neurological Surgeons built in Drupal.

Why was it my favorite? Because they were strategic and truly embraced user-centered design.

A focus on user needs

User-centered design takes the subjectivity out of the decision-making process. We didn’t have to define user needs because we had talked to users firsthand. And, as it turns out, neurosurgeons are some of the most direct and decisive users that we’ve ever interviewed.

Because we interviewed stakeholders, we knew the organization’s priorities and were able to strike the right balance between business needs and user needs (hint: you can’t meet the first without meeting the second).

Navigation designed by users

Who better to organize the navigation than the users themselves? We asked CNS members to sort cards (each corresponding to a page on the site) into groups and create labels for the groups they made. Those labels became our navigation. Best practices can tell us how many menu items to have or how flat or deep to make the navigational structure, but only users can really tell us how to intuitively group and label pages and sections.

User tested designs

A neurosurgeon’s time is particularly hard to come by. To ensure we had adequate participation in our usability study, we took our wireframe prototype to the CNS Annual Meeting where we had a captive audience. This was a great opportunity to identify potential stumbling blocks and to allow users to weigh in on areas where there had been internal debate.

We love making great user experiences, and we are able to make the best experiences when we talk to users early and often. That’s why this was one of my favorite projects of 2014.

This blog was posted by Emily Kodner on December 11, 2014.
Emily Kodner

About the Author

Emily Kodner

Emily is our Senior Director of Client Delivery. She consults with clients, leads projects and works alongside our team of creatives and developers to provide solutions to complex business challenges.

Megan
Working Hand-in-Hand Even When You Can’t Be Face-to-Face

Work relationships are often like family, you don’t really get to pick them. To have the opportunity to continue to work with people you gel with is a privilege and we’re lucky enough to have several of these engagements.

Part of the Team

One marketing partnership that I work closely with is MathWorks. Our relationship is a testament to their patience and willingness to take in an external agency and guide us along the in’s and out’s of their business. We have become a part of their team going on three years, supporting their internal creative team for successful global events, among many other responsibilities.

The amount of work we’ve done with them has grown exponentially. We’re now leading several projects within their internal organizational structure, providing creative support, and working in conjunction the MathWorks creative team to support global marketing events.

Your Presence is a Present

I’m grateful for the expansion of the business side of the relationship, but I’m particularly glad for the opportunity to personally deepen the partnership and grow relationships with their team. The highlight of the past year was when our team went to the MathWorks headquarters near Boston to meet their team in person (the East Coaster wannabee in me was thrilled).

At the end of the day, the work is very important, but it’s essential to remember the impact you have on the people you interact with day in and day out. I cannot say enough positive things about having the opportunity to meet them face to face. Being in the same room made us feel like true coworkers and partners.  

So today, I wanted to share how thankful I am to have had the last year elevating a great brand and working with a great group of people. With clients like them, it’s easy to carry out our mission - to do good work for good people.

This blog was posted by Megan on December 5, 2014.
Megan Culligan

About the Author

Megan Culligan

Megan knows the importance of picking a winner. With a background in politics and PR, she knows that a successful marketing campaign requires coordination of many moving pieces and a team focused on achieving a great goal. You’ll see her analytical point of view on the blog, providing insight and tactics for success.

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Will
An “Investment” in Rebranding: A Little Collaboration Goes a Long Way

One project I particularly enjoyed being a part of is the marketing for Ellwood Associates. In case you didn’t know, Ellwood delivers thoughtful investment consulting for endowments, healthcare, high-net-worth individuals, and families.

This year Sandstorm reimagined their brand based on extensive user research we conducted in 2013. (I was involved in that part of the project, too.) As the creative team worked on logos and brand boards, I got the opportunity to work alongside Ellwood to revise all of their web content. Based in their positioning, we crafted a voice and tone for the brand that represent their extremely thoughtful approach.

Being active in the research portion of the process, I knew the audience’s needs and I knew how they spoke–literally, I heard how they talked about their businesses through the interview. It was rewarding to build website content after being involved with every step along the way. This has resulted in clear and thoughtful copy that meets Ellwood’s needs, user needs, and best practices, too.

As a thoughtful client, their attention to detail with marketing echos their attention to detail when consulting for their clients. I’m excited for the launch of this new brand and to see how their new marketing efforts impact both their business and the marketplace.

This blog was posted by Will on December 4, 2014.
Will Biby

About the Author

Will Biby

Will wears many hats at Sandstorm. From writing web content to executing social media strategies, he is quick to act and insistent on a job done right. Will enjoys writing, so expect to hear from him often on the blog.

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Kellye
http://www.sandstormdesign.com/blog/when-the-competition-gets-tough-the-tough-get-strategic

Doing competitive research is never an easy process. It’s like looking for buried treasure, only you have no map and you’re not sure what the treasure looks like or where you might find it. Experience has taught me that there’s always treasure, but sometimes it takes a lot of digging.

This summer, our team was in the middle of an expansive competitive set, looking at a very crowded space. We were repositioning a brand, so what we needed to find was something unique about our client that would set them apart from the many, many competitors they were up against. After weeks of research, we put all our findings together and there it was: an area in which our client excelled that all of their competitors were neglecting.

We got to work on the positioning and compiled a detailed presentation illustrating the research and strategy behind it. A few days before the due date, everything was set...

Then one of the competitors unveiled their new website. It was sleek, contemporary and focused. And it applied the same strategy we had just laid out for our client.

So what did we do? We hunkered down and dug some more. Three very busy days and a couple of take-out dinners later, and we had located another space, built another marketing strategy and hit the deadline.

The fact is, these things happen. Sometimes your perfect plan comes crumbling down. However, I’m proud that we have a team who doesn’t give up when that happens, but who stand up, dust themselves off, and give it another go.

This blog was posted by Kellye on December 3, 2014.
Kellye Blosser

About the Author

Kellye Blosser

Kellye’s unique approach involves a delicate balance of left and right-brained thinking. She most recently hailed from the corporate video world. Here at Sandstorm, she’s excited to bring strategic, innovative thinking to every project.

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