Industry Insight

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Tom Jacobs

Tom, President, uses his keen strategic eye to help clients create groundbreaking creative campaigns. And he's been a thought leader appearing on Bloomberg, WGN, NBC, CMO.com, and Wall Street Journal.  

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Anne Lentino
Anne Lentino

Anne, as a Product Owner, enjoys the opportunity to learn about her clients' diverse fields of expertise. She consistently advocates to make the best products to support each client's growing business, while keeping workflow efficiency and creativity top of mind.

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Amanda Heberg
Amanda Heberg

As the VP, Business Development, Amanda leads new business development, sales, partnerships and marketing strategy across Sandstorm. Amanda collaborates closely with new clients to build strong, long-lasting partnerships while aligning Sandstorm's capabilities to solve client business problems.

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Eric Savage
Eric Savage

Eric Savage is a JavaScript Developer with expert knowledge and extensive experience in front-end development.

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Jeff Umbricht
Jeff Umbricht

Jeff is an Illinois native with a passion for web development. Making code into great things drives him every day. He’s often busy building awesome experiences for Sandstorm clients, and there’s a high probability that he’s rocking out to metal while he codes.

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Nick Meshes
Nick Meshes

Nick is Sandstorm’s Director of Technology & Analytics. He’s boosting our quantitative focus. He’s busy increasing our capabilities in web analytics, website optimization testing, SEO, SEM, display advertising, business intelligence, and personalization.

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Emily Kodner
Emily Kodner

Emily is our Senior Director of Client Delivery. She consults with clients, leads projects and works alongside our team of creatives and developers to provide solutions to complex business challenges.

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Nathan Haas
Nathan Haas

Nathan is a User Interface Art Director at Sandstorm. He is a proud alum of The University of Tennessee. His main focus was print design, but he soon realized the potential of pixels. This combination of print and interactive gives him a unique view of design possibilities.

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Andy Cullen
Andy Cullen

Someday I'll need a real bio, but for now I'm busy creating awesomeness for our clients!

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Janna Fiester
Janna Fiester

Sandstorm's VP of UX & Brand Innovation, Janna, is a design-thinker. Showcased in several design publications and exhibited at the Art Institute of Chicago, she is talented in taking nuggets of good ideas and nurturing them into solutions that are always strategic, engaging and visually delightful.

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Alma Meshes
Alma Meshes

Alma likes to help get things done at Sandstorm. She's worn many hats in her many years here and knows a little bit about everything.

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Sandy Marsico, Founder & CEO
Sandy Marsico

Sandy Marsico is the founder & CEO of Sandstorm®, a digital brand experience agency that turns consumer insights into engaging user experiences through our unique blend of data science, brand strategy, UX and enterprise-level technology.

Industry Insight

Sandy
In one month Twitter is a top 10 traffic driver

Our twittering is driving web site traffic to our web design company. This week twitter made it into our top 10 referral sources according to our web analytics. And the great news is that our twitter traffic is staying longer on our web site than traffic from other referral sources. Today we plan to add twitter as a referral option on our request a quote and contact us forms to start to track if twitter traffic turns into qualified leads.

This blog was posted by Sandy on May 1.
Sandy Marsico, Founder & CEO

About the Author

Sandy Marsico

Sandy Marsico is the founder & CEO of Sandstorm®, a digital brand experience agency that turns consumer insights into engaging user experiences through our unique blend of data science, brand strategy, UX and enterprise-level technology.

Sandy
Twitter novels? A novel idea or a novelty?

So I just read a snippet from the middle of a twitter novel, and I am still getting my head wrapped around the concept. I read about 50 posts, and I feel like I jumped into a movie part way through. All weekend this twitter novel storyline has been popping up in my mind, but I can't decide if it's the storyline that is strong or is it my intrigue and curiosity on the medium selected? Could a twitter novelist make it on Oprah? Or could our web design firm build a novel about our company?

This blog was posted by Sandy on April 26.
Sandy Marsico, Founder & CEO

About the Author

Sandy Marsico

Sandy Marsico is the founder & CEO of Sandstorm®, a digital brand experience agency that turns consumer insights into engaging user experiences through our unique blend of data science, brand strategy, UX and enterprise-level technology.

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Sandy

So our web analytics consistently show a decline in unique visitors on Fridays, but on a month to month basis, Fridays drive the most leads verse any other day of the week for our web design firm. Why is that? Is everyone so tired of putting out fires all week that by Friday all they want to do is some browsing on the web? Or do they finally get a few minutes to themselves to get to that 'to do' on their list of finding a new interactive agency? Or is Friday subconsciously the most creative day (and fun) day of the week? Any insight would be great!

This blog was posted by Sandy on April 24.
Sandy Marsico, Founder & CEO

About the Author

Sandy Marsico

Sandy Marsico is the founder & CEO of Sandstorm®, a digital brand experience agency that turns consumer insights into engaging user experiences through our unique blend of data science, brand strategy, UX and enterprise-level technology.

Sandy
Is twitter a fad or will it turn into a lead generating machine?

So we started a twitter account for Sandstorm. Holly has put together a Twitter strategy for our web design firm and we now have over 200 followers within our first few weeks. Within days we got Obama and the Chicago Cubs to follow us - which was fun to tell my parents as it sounded impressive. Anyway, we're (I mean Holly) is regularly tweeting, and we're testing a few content directions, and building our own case study on our experience with Twitter. As a B2B company, will Twitter just distract us from the marketing that we know works for us, or will it become part of our integrated marketing campaign that we can't live without? Stay tuned and follow us.

This blog was posted by Sandy on April 23.
Sandy Marsico, Founder & CEO

About the Author

Sandy Marsico

Sandy Marsico is the founder & CEO of Sandstorm®, a digital brand experience agency that turns consumer insights into engaging user experiences through our unique blend of data science, brand strategy, UX and enterprise-level technology.

Sandy

For the past couple of years at Sandstorm Design, we have received a countless number of phone calls, email requests, and snail mail resumes from graphic design students interested in learning more information about a career in graphic design, looking for a design job, internship or freelance assignment.

It wasn't, and still isn't, possible for us to answer every email, return every phone call, or reply to every letter. (If we did, we wouldn't have time to actually finish our own graphic design work!) But we wanted to help and encourage newbie designers to get into the design field and enjoy what we consider the ultimate career choice, graphic design.

I hope the SSC gives you some insight into the real world of graphic design, provides you with some information for that research paper, and helps prepare you for your own incredible career as a graphic designer.

Sandy Marsico, Principal
Sandstorm Design, Inc.

This blog was posted by Sandy on December 3.
Sandy Marsico, Founder & CEO

About the Author

Sandy Marsico

Sandy Marsico is the founder & CEO of Sandstorm®, a digital brand experience agency that turns consumer insights into engaging user experiences through our unique blend of data science, brand strategy, UX and enterprise-level technology.

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Sandy

So you are on your hunt for a web design or graphic design internship at an innovative design firm, with a great client base, award-winning design work, steller G5's, and nice hourly pay? You are not alone. You are in a crowd of student graphic designers the size of the crowds from the Taste of Chicago. In this economy, a graphic design internship like the example above, with pay, is extremely difficult to find. Not impossible, but difficult.

First ask yourself, would you work without getting paid? Are you truly looking for design experience or are you looking for a part-time job? If you are willing to work unpaid, mention this in your cover letter (and always send a cover letter please). Some companies assume that you want pay with your design internship and don't have it in their budget.

Second, consider all options. Are you looking ONLY for design firms, ad agencies, and web development companies? What about in-house marketing or creative departments at Fortune 1000 companies? Or newspapers? Magazine companies? Many multi-million dollar organizations have superb in-house creative departments and potentially more opportunities. There are many large companies in the Chicagoland area: AllState, Sears, Boeing, McDonalds, Chicago Tribune, etc.

Third, consider local printers. Is there a Minuteman Press or AlphaGraphics near you? Small printers offer design services to their clients since many of their clients cannot afford the design studio prices. Maybe you could walk in and introduce yourself to the owner and offer your services for the summer? This could become YOUR graphic design internship.

Finally, make your own graphic design internship. Okay, so it's not exactly an internship, but you could offer your services pro-bono (free) to your favorite charity or not-for-profit organization. Get involved in your community, practice networking, and build your design portfolio, while at the same time building your community. After all is said and done, a design internship will not guarantee you a design job when you graduate. An internship helps give you some real world experience and keeps you ahead of the competition. There are many excellent designers out there, and in order to compete, look at the best student in your class and realize that he/she is your competition, and the beginning of your networking base.

This blog was posted by Sandy on December 3.
Sandy Marsico, Founder & CEO

About the Author

Sandy Marsico

Sandy Marsico is the founder & CEO of Sandstorm®, a digital brand experience agency that turns consumer insights into engaging user experiences through our unique blend of data science, brand strategy, UX and enterprise-level technology.

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Sandy
What NOT TO DO when looking for a design job

DO NOT email attachments of your design work if you are not asked to. This means NO list of 10+ jpegs of your work, no multipage pdf files of your work, and no attachments that are close to 1 meg or more. I got 5 MB worth of attachments from a student designer, and he sent it twice to make sure I got them all. What a job search mistake! DO NOT email your resume every week. If a company or design firm is interested and has a design job available, they will call you. Sending your resume every week for a month or two will not help you ever.

DO NOT email your resume to every email address you find listed on the company web site. This isn't a lottery. If a company is interested in accepting resumes or has a design job open, they will generally have an email set aside for it.

DO NOT email your resume without a note or cover letter in the message portion of the email. I won't ever open an attachment if I am not expecting one, let alone one from a random designer who didn't take the time to write me a personal message or tell me anything about themselves.

DO NOT call without having an idea what you want to say. We understand you are nervous, and it is tough to make the call, but practice first. You need to sound professional, this is our first impression of you. Also, don't demand a call back, if you leave a message, leave a time when YOU will call back. Most companies don't have time to call back designers, let alone take down your phone number, and your name, etc...

DO NOT email a resume that is 1 MB or more. You'll clog up mailboxes. Better yet, your resume should be 250K or so... bonus points if it's smaller.

DO NOT call and just leave your name and phone number. You won't fool most of us into calling you back, and even if you did, we wouldn't trust you anymore anyway!

DO NOT give up. Your dream design job may only be a resume away.

This blog was posted by Sandy on December 3.
Sandy Marsico, Founder & CEO

About the Author

Sandy Marsico

Sandy Marsico is the founder & CEO of Sandstorm®, a digital brand experience agency that turns consumer insights into engaging user experiences through our unique blend of data science, brand strategy, UX and enterprise-level technology.

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