Tom, President, uses his keen strategic eye to help clients create groundbreaking creative campaigns. And he's been a thought leader appearing on Bloomberg, WGN, NBC, CMO.com, and Wall Street Journal.
To the average google researcher, the two key word phrases 'web design chicago' and 'web design firm chicago' may seem like the same thing so you would assume you would get the same results, but it's not entirely true. Interestingly enough, google considers Sandstorm Design an incredible find for a web design firm (maybe because we're a full service interactive agency?), but for the average web design search, we're not. In my next life I would enjoy being a google algorithm strategist.
As a growing marketing firm, it feels like we're always adding new services, new staff, new processes, new clients and new creative ideas on how we can integrate marketing across all media. Social media marketing is no different. A company really needs to have a strategic plan, a well positioned message, and an appropriate voice and tone before they start chasing their customers and prospects to become their friend, fan or follower. Social media can really help define a company's personality unlike any type of media we've had in the past - so use it wisely my friend, fan and follower...
A non profit client of ours recently asked for a list of internet marketing tactics to consider while building her online marketing strategy. Here's where our user experience design firm started with our list:
- SEO (organic search engine optimization) and linking campaigns
- PPC (pay per click)
- Affiliate marketing (think amazon.com’s books)
- HTML Emails and Auto-responders
- Conversion Concepts (getting people to do what you want them to do on your site)
- Web Analytics and Testing
- Online Video
- Blogs and Social Media (facebook, twitter)
- Banner ads
- Article writing
Does anyone else have more to add?
I got a text today that read "Your VISA account is closed due to unusual activity, call us at 1-(888) 568-2788." After doing a quick search online I came across 800notes.com that shows a string of other people like me who have gotten these texts but with a different 800 number.
It's fraud, but it made me second guess that maybe we did have an issue with our company credit card. I have mixed feelings about mobile marketing as I don't like having to pay for someone's ad to me, but this is even worse - paying for spam and fraud. Ug.
I had a creative block for today's blog entry, but I really wanted to write. Alma popped into my office, so I asked her for some ideas (this is a very common scenario here at Sandstorm... I have an idea, or at a loss for one, and the staff member in the closest proximity to me gets "chosen" to help brainstorm the solution). She jumped right in and rattled off like 5 ideas, and the one that struck me the most was her perspective about how unique we are in how we openly share ideas here - and that anyone can add insight and make a contribution. Some may say this is an inefficient use of time... these random unplanned idea-dreaming water-cooler conversations, or is it really one of the perks about working for a boutique?
Last night we had our 3rd class in our 8 month program where we had a pretty interactive discussion about the five stages of business growth. We broke out into teams that were in the same growth mode, and shared personal stories on how we each got there. My favorite part of this SBA e200 group so far is hearing the personal stories of each CEO - how they got started, what factors motivated them, and what risks they took to get here.
Each CEO has their own story of courage, recognized opportunity and personal growth. I bet this group would make a great twitter novel... (hmm, note to self). But I wonder how much time that novel would take away from me working on building our web design company.
Our tweeting has generated a new business lead for us today! At 500 followers and counting (Holly has a personal goal of getting us 1000) our web design firm has hit a point where we can track our tweeting to a lead. And it is a good qualified lead - perfectly matched for our usability expertise and in the green industry. Stay posted as we continue to build our social media strategy and track the results.
The Small Business Administration (SBA) was searching for 200 companies across the country with a high potential for growth to become part of their Emerging 200 program. The e200 would provide education, networking and resources to help CEOs scale and grow their businesses, create more jobs, and expand into new markets. It sounded like an interesting concept, so I applied.
I was in Colorado on a snowboarding trip when I got the call that Sandstorm Design was 1 of 16 companies chosen from Chicago. More to come...
Our twittering is driving web site traffic to our web design company. This week twitter made it into our top 10 referral sources according to our web analytics. And the great news is that our twitter traffic is staying longer on our web site than traffic from other referral sources. Today we plan to add twitter as a referral option on our request a quote and contact us forms to start to track if twitter traffic turns into qualified leads.
So I just read a snippet from the middle of a twitter novel, and I am still getting my head wrapped around the concept. I read about 50 posts, and I feel like I jumped into a movie part way through. All weekend this twitter novel storyline has been popping up in my mind, but I can't decide if it's the storyline that is strong or is it my intrigue and curiosity on the medium selected? Could a twitter novelist make it on Oprah? Or could our web design firm build a novel about our company?