Industry Insight

About the Author

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Tom Jacobs

Tom, President, uses his keen strategic eye to help clients create groundbreaking creative campaigns. And he's been a thought leader appearing on Bloomberg, WGN, NBC, CMO.com, and Wall Street Journal.  

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Amanda Heberg
Amanda Heberg

As the VP, Business Development, Amanda leads new business development, sales, partnerships and marketing strategy across Sandstorm. Amanda collaborates closely with new clients to build strong, long-lasting partnerships while aligning Sandstorm's capabilities to solve client business problems.

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Eric Savage
Eric Savage

Eric Savage is a JavaScript Developer with expert knowledge and extensive experience in front-end development.

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Jeff Umbricht
Jeff Umbricht

Jeff is an Illinois native with a passion for web development. Making code into great things drives him every day. He’s often busy building awesome experiences for Sandstorm clients, and there’s a high probability that he’s rocking out to metal while he codes.

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Nick Meshes
Nick Meshes

Nick is Sandstorm’s Director of Technology & Analytics. He’s boosting our quantitative focus. He’s busy increasing our capabilities in web analytics, website optimization testing, SEO, SEM, display advertising, business intelligence, and personalization.

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Emily Kodner
Emily Kodner

Emily is our Senior Director of Client Delivery. She consults with clients, leads projects and works alongside our team of creatives and developers to provide solutions to complex business challenges.

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Nathan Haas
Nathan Haas

Nathan is a User Interface Art Director at Sandstorm. He is a proud alum of The University of Tennessee. His main focus was print design, but he soon realized the potential of pixels. This combination of print and interactive gives him a unique view of design possibilities.

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Andy Cullen
Andy Cullen

Someday I'll need a real bio, but for now I'm busy creating awesomeness for our clients!

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Janna Fiester
Janna Fiester

Sandstorm's VP of UX & Brand Innovation, Janna, is a design-thinker. Showcased in several design publications and exhibited at the Art Institute of Chicago, she is talented in taking nuggets of good ideas and nurturing them into solutions that are always strategic, engaging and visually delightful.

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Alma Meshes
Alma Meshes

Alma likes to help get things done at Sandstorm. She's worn many hats in her many years here and knows a little bit about everything.

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Sandy Marsico, Founder & CEO
Sandy Marsico

Sandy Marsico is the founder & CEO of Sandstorm®, a digital brand experience agency that turns consumer insights into engaging user experiences through our unique blend of data science, brand strategy, UX and enterprise-level technology.

Industry Insight

Sandy
Chicago marketing firm feels the turn in the economy

Can marketing and design firms in big business cities (like Chicago and New York) be leading indicators for the upswing in the economy? I think so. And here's my theory. We are getting flooded with a ton of interesting, exciting, and good sized RFPs from a lot of the large and mid-sized businesses in the area. Companies that were holding their budgets close are starting to explore how they 'may' want to spend their money Q3 and Q4. Which is so exciting - it almost feels like 2006 - 2007 again!

So we're not going to get too excited too fast, because we've seen RFPs sit and sit, but the fact that they are increasing so rapidly (and all of them needed to be finished yesterday) that I am optimistic for the future, and my friends, and family who are looking for a marketing or design job.

This blog was posted by Sandy on July 23, 2009.
Sandy Marsico, Founder & CEO

About the Author

Sandy Marsico

Sandy Marsico is the founder & CEO of Sandstorm®, a digital brand experience agency that turns consumer insights into engaging user experiences through our unique blend of data science, brand strategy, UX and enterprise-level technology.

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Sandy
Web design firm awards: Ego or Not?

So I struggle with web awards. Are they more for the creative team, the client, or the ego? Or are they a great way to celebrate innovative design work and share creative uses of technology and social media? The answer is most likely yes to all, but for some reason they still kind of sit funny with me. I am proud when we win, and I know our clients are proud too - but I know inside that I feel more pride when our marketing efforts really help grow our clients' businesses. That's my own personal mini award. :)

This blog was posted by Sandy on July 21.
Sandy Marsico, Founder & CEO

About the Author

Sandy Marsico

Sandy Marsico is the founder & CEO of Sandstorm®, a digital brand experience agency that turns consumer insights into engaging user experiences through our unique blend of data science, brand strategy, UX and enterprise-level technology.

Sandy
web design and marketing challenge: a working vacation?

I'm in Colorado this week, on a 'working vacation'. Living an oxymoron. So who came up with this idea of a working vacation anyway? USATODAY wrote an article on top 5 destinations for a working vacation, yet CNN wrote 5 ways to stop working on your vacation.

So do we or don't we work while on vacation? Is it to stay ahead, or is it to survive? Is this a U.S. Phenomenon? Either way, it's a personal choice, and I often have to remind myself that I make the choice every time I open up my laptop or answer my cell phone. I am choosing to let my work life enter my vacation. And this week I'm good with it. My next vacation I might not answer that cell, nor that email, and I'm comfortable with that as well.

This blog was posted by Sandy on July 20.
Sandy Marsico, Founder & CEO

About the Author

Sandy Marsico

Sandy Marsico is the founder & CEO of Sandstorm®, a digital brand experience agency that turns consumer insights into engaging user experiences through our unique blend of data science, brand strategy, UX and enterprise-level technology.

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Sandy
Content Writing

One company may beg to differ. We beg to write.

I'm talking website copy for the clients of our marketing and web design firm. We'll beg, we'll plead, we'll keep our fingers crossed - just for the opportunity to write the content. And here is the number one reason why... so we can hit our deadlines. When we meet with a new client and they ask "What do you see that will hold up our deadline?" I'll respond, start writing your content.

To help with this, we're starting to put together content templates to help mitigate the random copywriting we get when multiple SME's write for the same company. Erin Kissane wrote a great blog entry on content templates that goes into detail on how to use them. Thanks Erin!

This blog was posted by Sandy on July 15.
Sandy Marsico, Founder & CEO

About the Author

Sandy Marsico

Sandy Marsico is the founder & CEO of Sandstorm®, a digital brand experience agency that turns consumer insights into engaging user experiences through our unique blend of data science, brand strategy, UX and enterprise-level technology.

Sandy

I know it feels like no marketing and design firms are hiring right now. And when you go to careerbuilder.com (one of our fav clients we've had for over 6 years now) and do a search for web design, web development, graphic design, marketing and copywriting positions it seems like the opportunities are pretty slim. But here's the reality. Most marketing, interactive and web design firms are boutique, and boutique firms generally don't have HR departments, and they often don't post on the large job boards because they often can't manage the masses of resumes. So what do they do? (we are hiring despite what the media conveys).

I can't speak for all, but I can tell you a little about our marketing agency. We always go to referral sources first. We ask our employees if they have any friends. We utilize our social media connections to see if they have any friends or family that would be a great fit. We go to Craigslist. And we give Creative Circle a call. You know we always mean to post our open positions on our web site, but we often don't get to it. I think mostly because we're always looking for a blended position - someone who has a few primary skills with secondary skills that compliment others on our team, and it's tough to write a job description that is always fluid and in motion... kind of like our company.

This blog was posted by Sandy on July 14.
Sandy Marsico, Founder & CEO

About the Author

Sandy Marsico

Sandy Marsico is the founder & CEO of Sandstorm®, a digital brand experience agency that turns consumer insights into engaging user experiences through our unique blend of data science, brand strategy, UX and enterprise-level technology.

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Sandy
Social Media - Our Recruiting Tool of Choice!

I have written about how we are using social media as a lead generation tool (with modest success), and I've been dying to try out social media as a recruiting tool, so when we finally had the opportunity to grow our staff we gave it a try and... SUCCESS! Thanks to a combination of twitter and facebook, social media was THE tool that uncovered our latest and greatest staff member! But we didn't use social media alone. We used recruiters, craig's list, and other job posting sites for this particular position.

In the past, we've had success with recruiters and craig's list - so like integrated marketing, we will continue to recruit in multiple ways, but I have to say for our web design firm, it's really most fulfilling using social media. For all the job seekers out there, I would recommend following the companies you most want to work for... and post your success stories here!

This blog was posted by Sandy on July 2, 2009.
Sandy Marsico, Founder & CEO

About the Author

Sandy Marsico

Sandy Marsico is the founder & CEO of Sandstorm®, a digital brand experience agency that turns consumer insights into engaging user experiences through our unique blend of data science, brand strategy, UX and enterprise-level technology.

Sandy
Web design portfolio updates: How often is too often?

It feels like we're always behind when updating our web design portfolio on the Sandstorm website. Does anyone have any feelings on how often we should be updating our creative work - monthly, weekly, quarterly, whenever we have time to? It's great that fresh work is always being produced, and I'm proud of the quality of award winning work we do, and want to give ample time showering our clients with pride and love by showcasing them on our web site... but right now our timing is pretty random. We're always working on content in our web site and changing that almost daily (as part of our SEO and keeping the site fresh), but those portfolio pieces tend to lag a bit. Maybe I should assign the portfolio update task to the new guy at our web design firm (he he he).

This blog was posted by Sandy on July 1.
Sandy Marsico, Founder & CEO

About the Author

Sandy Marsico

Sandy Marsico is the founder & CEO of Sandstorm®, a digital brand experience agency that turns consumer insights into engaging user experiences through our unique blend of data science, brand strategy, UX and enterprise-level technology.

Sandy
From a web design brainstorm to a BBQ

At our web design company, we often become friends with our clients, and some of our clients are referred to us by our friends. So the whole business client/friend relationship becomes one. Just yesterday I heard our client/my friend say - 'hey at Sandstorm, you buy a web site and get a free BBQ'. (she was coming over to my place for a BBQ after our brainstorm as we haven't seen each other for awhile and I was interested in catching up, and the weather was just so nice we just had to eat outside). So I was thinking, would the call to action "buy a web site, get a free BBQ" create buzz?

This blog was posted by Sandy on July 1, 2009.
Sandy Marsico, Founder & CEO

About the Author

Sandy Marsico

Sandy Marsico is the founder & CEO of Sandstorm®, a digital brand experience agency that turns consumer insights into engaging user experiences through our unique blend of data science, brand strategy, UX and enterprise-level technology.

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Sandy

So I don't usually write about pop culture, nor about tragedies in the news. But the Michael Jackson brand has just exploded. The PR, the news, the talk shows, the memories, the brand. As I am writing this, there are 404,210 memories from Michael Jackson fans worldwide on the Michael Jackson web site (and growing by the minute!). Web sites are popping up everywhere selling memorabilia. I predict the Michael Jackson brand will only get stronger. And the name 'Michael' will now make it back to the #1 boy's name for 2010 (it was slipping a few years ago after the Michael Jordan days).

This blog was posted by Sandy on June 30, 2009.
Sandy Marsico, Founder & CEO

About the Author

Sandy Marsico

Sandy Marsico is the founder & CEO of Sandstorm®, a digital brand experience agency that turns consumer insights into engaging user experiences through our unique blend of data science, brand strategy, UX and enterprise-level technology.

Sandy
Web Design Usability Test: Does it pass?

When you are talking about informal usability testing, it doesn't have to be complicated nor time intensive. Think simple, think as Homer Simpson would say "duh?". When you take a look at the web site navigation and the initial web design concepts, think about the questions you have about what something means or what the section is about - and you can see if others run into the same questions. It's simple, it's quick and it's a good start to get out the easy problems (mostly terminology). Then you can dive deeper into more formal usability testing to really get ahead of your competition.

This blog was posted by Sandy on June 19.
Sandy Marsico, Founder & CEO

About the Author

Sandy Marsico

Sandy Marsico is the founder & CEO of Sandstorm®, a digital brand experience agency that turns consumer insights into engaging user experiences through our unique blend of data science, brand strategy, UX and enterprise-level technology.

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