Tom, President, uses his keen strategic eye to help clients create groundbreaking creative campaigns. And he's been a thought leader appearing on Bloomberg, WGN, NBC, CMO.com, and Wall Street Journal.
Can marketing and design firms in big business cities (like Chicago and New York) be leading indicators for the upswing in the economy? I think so. And here's my theory. We are getting flooded with a ton of interesting, exciting, and good sized RFPs from a lot of the large and mid-sized businesses in the area. Companies that were holding their budgets close are starting to explore how they 'may' want to spend their money Q3 and Q4. Which is so exciting - it almost feels like 2006 - 2007 again!
So we're not going to get too excited too fast, because we've seen RFPs sit and sit, but the fact that they are increasing so rapidly (and all of them needed to be finished yesterday) that I am optimistic for the future, and my friends, and family who are looking for a marketing or design job.
So I struggle with web awards. Are they more for the creative team, the client, or the ego? Or are they a great way to celebrate innovative design work and share creative uses of technology and social media? The answer is most likely yes to all, but for some reason they still kind of sit funny with me. I am proud when we win, and I know our clients are proud too - but I know inside that I feel more pride when our marketing efforts really help grow our clients' businesses. That's my own personal mini award. :)
I'm in Colorado this week, on a 'working vacation'. Living an oxymoron. So who came up with this idea of a working vacation anyway? USATODAY wrote an article on top 5 destinations for a working vacation, yet CNN wrote 5 ways to stop working on your vacation.
So do we or don't we work while on vacation? Is it to stay ahead, or is it to survive? Is this a U.S. Phenomenon? Either way, it's a personal choice, and I often have to remind myself that I make the choice every time I open up my laptop or answer my cell phone. I am choosing to let my work life enter my vacation. And this week I'm good with it. My next vacation I might not answer that cell, nor that email, and I'm comfortable with that as well.
One company may beg to differ. We beg to write.
I'm talking website copy for the clients of our marketing and web design firm. We'll beg, we'll plead, we'll keep our fingers crossed - just for the opportunity to write the content. And here is the number one reason why... so we can hit our deadlines. When we meet with a new client and they ask "What do you see that will hold up our deadline?" I'll respond, start writing your content.
To help with this, we're starting to put together content templates to help mitigate the random copywriting we get when multiple SME's write for the same company. Erin Kissane wrote a great blog entry on content templates that goes into detail on how to use them. Thanks Erin!
I know it feels like no marketing and design firms are hiring right now. And when you go to careerbuilder.com (one of our fav clients we've had for over 6 years now) and do a search for web design, web development, graphic design, marketing and copywriting positions it seems like the opportunities are pretty slim. But here's the reality. Most marketing, interactive and web design firms are boutique, and boutique firms generally don't have HR departments, and they often don't post on the large job boards because they often can't manage the masses of resumes. So what do they do? (we are hiring despite what the media conveys).
I can't speak for all, but I can tell you a little about our marketing agency. We always go to referral sources first. We ask our employees if they have any friends. We utilize our social media connections to see if they have any friends or family that would be a great fit. We go to Craigslist. And we give Creative Circle a call. You know we always mean to post our open positions on our web site, but we often don't get to it. I think mostly because we're always looking for a blended position - someone who has a few primary skills with secondary skills that compliment others on our team, and it's tough to write a job description that is always fluid and in motion... kind of like our company.
I have written about how we are using social media as a lead generation tool (with modest success), and I've been dying to try out social media as a recruiting tool, so when we finally had the opportunity to grow our staff we gave it a try and... SUCCESS! Thanks to a combination of twitter and facebook, social media was THE tool that uncovered our latest and greatest staff member! But we didn't use social media alone. We used recruiters, craig's list, and other job posting sites for this particular position.
In the past, we've had success with recruiters and craig's list - so like integrated marketing, we will continue to recruit in multiple ways, but I have to say for our web design firm, it's really most fulfilling using social media. For all the job seekers out there, I would recommend following the companies you most want to work for... and post your success stories here!
It feels like we're always behind when updating our web design portfolio on the Sandstorm website. Does anyone have any feelings on how often we should be updating our creative work - monthly, weekly, quarterly, whenever we have time to? It's great that fresh work is always being produced, and I'm proud of the quality of award winning work we do, and want to give ample time showering our clients with pride and love by showcasing them on our web site... but right now our timing is pretty random. We're always working on content in our web site and changing that almost daily (as part of our SEO and keeping the site fresh), but those portfolio pieces tend to lag a bit. Maybe I should assign the portfolio update task to the new guy at our web design firm (he he he).
At our web design company, we often become friends with our clients, and some of our clients are referred to us by our friends. So the whole business client/friend relationship becomes one. Just yesterday I heard our client/my friend say - 'hey at Sandstorm, you buy a web site and get a free BBQ'. (she was coming over to my place for a BBQ after our brainstorm as we haven't seen each other for awhile and I was interested in catching up, and the weather was just so nice we just had to eat outside). So I was thinking, would the call to action "buy a web site, get a free BBQ" create buzz?
So I don't usually write about pop culture, nor about tragedies in the news. But the Michael Jackson brand has just exploded. The PR, the news, the talk shows, the memories, the brand. As I am writing this, there are 404,210 memories from Michael Jackson fans worldwide on the Michael Jackson web site (and growing by the minute!). Web sites are popping up everywhere selling memorabilia. I predict the Michael Jackson brand will only get stronger. And the name 'Michael' will now make it back to the #1 boy's name for 2010 (it was slipping a few years ago after the Michael Jordan days).
When you are talking about informal usability testing, it doesn't have to be complicated nor time intensive. Think simple, think as Homer Simpson would say "duh?". When you take a look at the web site navigation and the initial web design concepts, think about the questions you have about what something means or what the section is about - and you can see if others run into the same questions. It's simple, it's quick and it's a good start to get out the easy problems (mostly terminology). Then you can dive deeper into more formal usability testing to really get ahead of your competition.