About the Author

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James Wynne
James Wynne

James Wynne is Director of User Experience for Sandstorm and has been in digital product development since 1996. He has worked as a UX designer for a myriad of clients including large eCommerce brands, mobile device manufacturers and integrated marketing agencies.

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Karen Bartuch
Karen Bartuch

Karen Bartuch is passionate about data and uncovering hidden insights to help her clients make better business decisions. She enjoys taking an innovative yet evidence-based approach to her work.

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Ron Brown
Ron Brown

As a digital strategist, Ron is focused on creating campaigns and unique communications that drive engagement.

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Emma Thompson
Emma Thompson

As an Associate Digital Strategist, Emma has a background in ad sales and a desire to create strong brand identities.

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Terribeth Beasley
Terribeth Beasley

As a QA Analyst, Terribeth is detail oriented and driven to provide excellence within every project.

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Amanda Heberg
Amanda Heberg

As the VP, Business Development, Amanda leads new business development, sales, partnerships and marketing strategy across Sandstorm. Amanda collaborates closely with new clients to build strong, long-lasting partnerships while aligning Sandstorm's capabilities to solve client business problems.

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Eric Savage
Eric Savage

Eric Savage is a JavaScript Developer with expert knowledge and extensive experience in front-end development.

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Megan Durst, digital strategist
Megan Durst

Building strong client relationships in between running 5Ks

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Bill Kurland, Copywriter
Bill Kurland

Copywriter Extraordinaire

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joshua sovell
Joshua Sovell

As the Marketing Manager Joshua is in charge of crafting the Sandstorm narrative via compelling blog content and community engagement.

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Jeff Umbricht
Jeff Umbricht

Jeff is an Illinois native with a passion for web development. Making code into great things drives him every day. He’s often busy building awesome experiences for Sandstorm clients, and there’s a high probability that he’s rocking out to metal while he codes.

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John Rausch
John Rausch

Over his 25 years in the advertising industry, John has produced award-winning work for many B2C and B2B clients. He is a passionate believer in the power of the brand and brings a strategic approach to every piece of creative.

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Lisa Goepfrich
Lisa Goepfrich

Lisa is a Digital Strategist who is extraordinarily adept at building visual stories.

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Nick Meshes
Nick Meshes

Nick is Sandstorm’s Director of Analytics and Technology. He’s boosting our quantitative focus. He’s busy increasing our capabilities in web analytics, website optimization testing, SEO, SEM, display advertising, business intelligence, and personalization.

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Alicia Newland age 5
Alicia Newland

Alicia is an Account Director with 15+ years of experience on the agency side. Her first job as a paper carrier back in the 80’s, planted the seed for her dedication to building solid client relationships and her love of media.

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Tracy Graham
Tracy Graham

Tracy is Senior Designer at Sandstorm. His background in design and photography for print and web with experience in multiple industries makes him a Swiss army knife of creative awesomeness.

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Sean Fuller
Sean Fuller

As Technology Director, Sean is a hands-on developer and technical lead on projects. He works with design and strategist teams from kick off through launch to plan, design and execute technical solutions for client projects. 

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Reilly Willson
Reilly Willson

Someday I'll need a real bio, but for now I'm busy creating awesomeness for our clients!

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Amanda Tacker
Amanda Tacker

Amanda is a Digital Strategist with several years of experience on both the agency and client sides, with both B2B and B2C clients.

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Kellye Blosser
Kellye Blosser

Kellye’s unique approach involves a delicate balance of left and right-brained thinking. She most recently hailed from the corporate video world. Here at Sandstorm, she’s excited to bring strategic, innovative thinking to every project.

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Emily Kodner
Emily Kodner

Emily is our Senior Director of Client Delivery. She consults with clients, leads projects and works alongside our team of creatives and developers to provide solutions to complex business challenges.

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Megan Culligan
Megan Culligan

Megan knows the importance of picking a winner. With a background in politics and PR, she knows that a successful marketing campaign requires coordination of many moving pieces and a team focused on achieving a great goal. You’ll see her analytical point of view on the blog, providing insight and tactics for success.

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Meaghan Glennan
Meaghan Glennan

Meaghan is a storyteller. From the Granite State to the City of Broad Shoulders, she's created impactful true-life tales about people, places, businesses and events. As she guides Sandstorm's story by directing our marketing communications, you'll see a lot of her unique perspective and style.

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Holly Brinkman
Holly Brinkman

Holly's title at Sandstorm Design is Strategy, Research, and Writing, as she does a little bit of everything. She loves clever advertisements, strong brands, social media, and intuitive web sites.

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Matt Chiaromonte
Matt Chiaromonte

Matt is a copywriter and social media guru in Sandstorm’s Internship Program. With a background in marketing, journalism, and improv comedy, Matt brings equal parts knowledge and entertainment to our little corner of the Internet. When he isn’t generating social media content, Matt can be found enjoying pizza, podcasts, and many other things that begin with the letter “p”.

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Amanda Elliott
Amanda Elliott

Amanda Elliott is the Marketing Coordinator at Sandstorm Design. She absorbs the creative energy from our leadership team and facilitates the team so they can focus entirely on solving client challenges. She is passionate about anticipating needs, solving problems, and making projects fun.

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Sharonda Thomas
Sharonda Thomas

Our newest social media marketing and copywriting intern Sharonda has a passion for producing read-worthy content. Knowledgeable with various social platforms she will combine her communications and journalism background with her love of social media to keep our audience engaged. An artist at heart, Sharonda spends her free time cooking, painting, and barbering.

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Karen Boehl
Karen Boehl

Karen does a little bit of everything – webmaster, social media manager and search engine optimizer. She can most often be found on Twitter, in the Usability Lab, or happily buried in the Drupal admin menu.

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Jason Dabrowski
Jason Dabrowski

Jason is one of Sandstorm’s designers and also helps keep the office running smoothly. As a veteran of the theatre—from acting to directing, lighting to set design—he knows the value of hard work and a positive attitude. Look for his unique voice on the blog.

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Nathan Haas
Nathan Haas

Nathan is a User Interface Art Director at Sandstorm. He is a proud alum of The University of Tennessee. His main focus was print design, but he soon realized the potential of pixels. This combination of print and interactive gives him a unique view of design possibilities.

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Kyle Lamble
Kyle Lamble

Kyle is your stereotypical bluehat hacker, by day, who wants you to upgrade your browser to support his love for cutting edge web development techniques. By night, he is a curator and publisher of art. Co-founder of Loosey Goosey Art, Kyle spends much of his off time helping artists find their inner potential.

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Will Biby
Will Biby

Will wears many hats at Sandstorm. From writing web content to executing social media strategies, he is quick to act and insistent on a job done right. Will enjoys writing, so expect to hear from him often on the blog.

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Andy Cullen
Andy Cullen

Someday I'll need a real bio, but for now I'm busy creating awesomeness for our clients!

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Derek Vanderlaan
Derek Vanderlaan

Derek Vander Laan is Sandstorm's Senior Design Architect. With 20 years of experience, he designs web sites, infographics, and interactive digital experiences. His creative skills are always at work either at his desk or plotting a prank for someone else's.

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Andrew Jarvis
Andrew Jarvis

Andrew lives in Bucktown with his wife and three cats in various states of hairlessness. When he's not at Sandstorm doing front-end development he is passionate about creating 3D art.

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Michael Hartman
Michael Hartman

As Sandstorm's Technology and Usability Director, Michael leads our developers and usability researchers in creating web sites and applications—both desktop and mobile—that embody our favorite blend: intuitive user experience and dynamic Drupal development.

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Janna Fiester
Janna Fiester

Sandstorm's VP of UX & Brand Innovation, Janna, is a design-thinker. Showcased in several design publications and exhibited at the Art Institute of Chicago, she is talented in taking nuggets of good ideas and nurturing them into solutions that are always strategic, engaging and visually delightful.

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Alma Meshes
Alma Meshes

Alma likes to help get things done at Sandstorm. She's worn many hats in her many years here and knows a little bit about everything.

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Sandy Marsico, Founder & CEO
Sandy Marsico

Sandy Marsico is the founder & CEO of Sandstorm®, a digital brand experience agency that turns consumer insights into engaging user experiences through our unique blend of data science, brand strategy, UX and enterprise-level technology.

Industry Insight

Sandy
WBE Interactive Agency attends Chicago's Womens Business Development Center Conference

Today Lisa and I attended the Women's Business Development Center's Annual Conference at the Navy Pier. There was a lot of buzz in the room, the attendees were really friendly, and the exhibitors were exceptionally helpful and unbelievably willing to introduce us to marketing and interactive directors, as well as pass along contact info. Wow. It was a really terrific conference and networking event, and we both left quite exhausted. The big question is if the leads will turn into sales...

I learned something about Microsoft today. They spent over $1 Billion on WBE/MBE businesses and worked with 1200 WBE/MBE businesses in the past year. $1 Billion... Impressive. We'd be happy with .1% of that :)

This blog was posted by Sandy on September 16, 2009.
Sandy Marsico, Founder & CEO

About the Author

Sandy Marsico

Sandy Marsico is the founder & CEO of Sandstorm®, a digital brand experience agency that turns consumer insights into engaging user experiences through our unique blend of data science, brand strategy, UX and enterprise-level technology.

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Sandy
SEO Marketing Tip: How to quickly build SEO traffic

If you want to build organic SEO traffic, the traffic you don't need to pay for each time someone clicks on your link, then you need to build marketing content everywhere. I'm talking on your web site, adding press releases, adding articles, writing regularly on your blog. And you need to build content elsewhere on the web by submitting your press releases, writing marketing articles, and commenting on blogs. And here's the real deal - it has to be unique content. You won't get the same results copying and pasting the same content everywhere.

My personal favorite for adding articles is with Ezine Articles. For submitting press releases, try i-newswire or PRlog.

This blog was posted by Sandy on September 15, 2009.
Sandy Marsico, Founder & CEO

About the Author

Sandy Marsico

Sandy Marsico is the founder & CEO of Sandstorm®, a digital brand experience agency that turns consumer insights into engaging user experiences through our unique blend of data science, brand strategy, UX and enterprise-level technology.

THIS FILE WAS POSTED UNDER: 
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Sandy
SEO: A long-term internet marketing investment

When it comes to investing, it is often recommended to “ride out the market” to achieve the most rewarding results. History has shown that patient investors are often the most profitable, not to mention the least stressed out.

Now think of SEO as an investment…for your business. But unlike mutual funds and other financial investments, an SEO marketing investment will require a significant amount of work - not just time. (the work can be done by yourself, your staff or an SEO marketing consultant). But before you get started on all that content, you need an SEO marketing strategy.

Your SEO marketing strategy will help you define:

  • who you want to attract
  • what web site goals you want to achieve
  • which keyword phrases you need to work for
  • which keyword phrases are easy wins
  • how competitive your SEO landscape is
  • what tactics you will need to achieve your results
  • which baseline web analytics are important
  • what kind of maintenance and support you'll need to retain your rankings

After your strategy has been refined, you are ready to work on marketing and refining your web site. Then you'll most likely find out that a few of the keyword phrases you felt were exactly the right fit, are actually driving traffic, but the wrong kind. It's funny how marketing works. Sometimes you have to be careful what you ask for.

This blog was posted by Sandy on September 14, 2009.
Sandy Marsico, Founder & CEO

About the Author

Sandy Marsico

Sandy Marsico is the founder & CEO of Sandstorm®, a digital brand experience agency that turns consumer insights into engaging user experiences through our unique blend of data science, brand strategy, UX and enterprise-level technology.

THIS FILE WAS POSTED UNDER: 
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Sandy
Marketing and Design: Why Powerpoints Fail

Oh, PowerPoint presentations can be so painful. And just for the record, they can be just as painful if not more so for us designers as well. We want to build a brand experience, convey a message, and shout to the audience that we are not boring!

So I heard a presentation about how people learn: kinesthetic learning, auditory learning and visual learning. (I am a kinesthetic and visual learner - go figure). While in the presentation, it dawned on me that powerpoint fails for most of us because it relies so heavily on an auditory learning style, and some ridiculous low percentage of people are auditory learners.

This blog was posted by Sandy on September 10, 2009.
Sandy Marsico, Founder & CEO

About the Author

Sandy Marsico

Sandy Marsico is the founder & CEO of Sandstorm®, a digital brand experience agency that turns consumer insights into engaging user experiences through our unique blend of data science, brand strategy, UX and enterprise-level technology.

Sandy
Marketing and blogging instead of writing proposals

Ok. I admit it. I am stalling today. I have three proposals to write and I am blogging instead. I tell myself that blogging is marketing and it's part of our social media and SEO strategy so it's just as important, but I know in my gut that I should be writing those proposals. I should be grateful that I have proposals to write (and they are really cool ones from facebook application ideas to some web site interfaces utilizing our user-centered methodology) but I am struggling to actually write them. So how does one find inspiration in writing proposals? I already ate my bag of skittles.

This blog was posted by Sandy on September 9, 2009.
Sandy Marsico, Founder & CEO

About the Author

Sandy Marsico

Sandy Marsico is the founder & CEO of Sandstorm®, a digital brand experience agency that turns consumer insights into engaging user experiences through our unique blend of data science, brand strategy, UX and enterprise-level technology.

Sandy
The meaning behind the brand names

How much effort goes into a brand name? Sometimes millions of dollars and hours of user research and analysis. Sometimes it's a random employee who comes up with the idea through a contest (think Accenture - accent on the future). We do a lot of naming for our clients whether it be for a new initiative, a new product, a renaming of a company, an internal program, and there really is no one way to go about it. From a brainstorm to all the legal intellectual property searches, I wonder how many hours really went into some of the most well known names out there?

Many people ask me where Sandstorm came from. I should come up with a highly conceptual meaning, but that's not how it happened. Sandstorm was a nickname of mine from college so I went with it because it was fun yet strong, spontaneous and energetic. Plus my maiden name was very difficult to pronounce, spell and remember. When I started the company in 1998 I had no idea that someday I would have an incredible agency filled with Sandstormers. Still wows me today.

This blog was posted by Sandy on September 8, 2009.
Sandy Marsico, Founder & CEO

About the Author

Sandy Marsico

Sandy Marsico is the founder & CEO of Sandstorm®, a digital brand experience agency that turns consumer insights into engaging user experiences through our unique blend of data science, brand strategy, UX and enterprise-level technology.

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Sandy
persona development - how much is too much information?

Part of our user-centered web design process includes the development of personas through research and analysis. Personas have a noticeable advantage over traditional demographics because we (you, me, clients, etc) can relate to a person far more naturally than a list of stats and demographics. It's human nature to bucket information into a way that you can remember, that you can relate to, that you can engage with - and a persona literally puts a name with a face on a fictional character that we can all discuss and create an amazing experience around.

So my big question is how far to go with the persona? How much detail is necessary to tell the story and paint the picture?

This blog was posted by Sandy on September 2, 2009.
Sandy Marsico, Founder & CEO

About the Author

Sandy Marsico

Sandy Marsico is the founder & CEO of Sandstorm®, a digital brand experience agency that turns consumer insights into engaging user experiences through our unique blend of data science, brand strategy, UX and enterprise-level technology.

Sandy
Free user research for website hosting companies

I would like to personally offer a free user research opportunity here for website hosting companies - for those website hosting companies that question what their customers want, need and feel. For those website hosting companies that are serious about growing their hosting businesses by listening to their customers.

At the end of the day, what we value most, is the most simple of requests - that you please please please keep our websites up and running. What we fear the most, is that you are going to take our websites down for any number of reasons (fixing a bug, fixing a hack, server down for no particular reason, cold fusion crash, windows crash) and not let us know, and not have an answer to when it will be fixed, and quite frankly, move on with your day as if this is and should be expected. Many website hosting companies brag about their up time, but here's the catch. It's not the uptime of our websites, it's the uptime of your servers, which doesn't protect our websites enough. This makes us (your users) not trust your hosting company.

This blog was posted by Sandy on September 1, 2009.
Sandy Marsico, Founder & CEO

About the Author

Sandy Marsico

Sandy Marsico is the founder & CEO of Sandstorm®, a digital brand experience agency that turns consumer insights into engaging user experiences through our unique blend of data science, brand strategy, UX and enterprise-level technology.

Sandy

We are officially announcing our prediction for the new marketing buzz word for 2010: "intelligence". Intelligence is going to be the new way of describing a multitude of already existing words including but not limited to: web analytics, overall business experience, experience in a marketplace or segment of the market, market research, data aggregation and reporting, interactive data driven web tools... okay, basically anything that uses data will now be referred to as "intelligence".

Coming to our web site soon. :)

This blog was posted by Sandy on August 31, 2009.
Sandy Marsico, Founder & CEO

About the Author

Sandy Marsico

Sandy Marsico is the founder & CEO of Sandstorm®, a digital brand experience agency that turns consumer insights into engaging user experiences through our unique blend of data science, brand strategy, UX and enterprise-level technology.

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Sandy
user centered web design drives the user experience

Think of a user experience team (like us at Sandstorm) as a group advocating for web site surfers... basically your web site users whoever they may be. It's easy to get caught up in business requirements while trying to build a web site/ interactive application/ online experience, but the goal of user centered design is to actually have your users drive some of your requirements.

We've been in more meetings that we can count where we'll spend an hour or two discussing what we "think" the user wants, what we "think" the user needs for education and content, what we "think" the user will do when we build our site - and we "think" how much easier it would be if we just picked up the phone and asked a few. So we do, and more often than ever before, user research is driving more and more of our web design decisions - ultimately enhancing a user's experience.

This blog was posted by Sandy on August 17, 2009.
Sandy Marsico, Founder & CEO

About the Author

Sandy Marsico

Sandy Marsico is the founder & CEO of Sandstorm®, a digital brand experience agency that turns consumer insights into engaging user experiences through our unique blend of data science, brand strategy, UX and enterprise-level technology.

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