About the Author

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Karen Bartuch
Karen Bartuch

Karen Bartuch is passionate about data and uncovering hidden insights to help her clients make better business decisions. She enjoys taking an innovative yet evidence-based approach to her work.

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Ron Brown
Ron Brown

As a digital strategist, Ron is focused on creating campaigns and unique communications that drive engagement.

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Emma Thompson
Emma Thompson

As an Associate Digital Strategist, Emma has a background in ad sales and a desire to create strong brand identities.

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Cindy Chau
Cindy Chau

As UX Architect, Cindy has a knack for problem solving combined with a fascination in people.

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Terribeth Beasley
Terribeth Beasley

As a QA Analyst, Terribeth is detail oriented and driven to provide excellence within every project.

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Amanda Heberg
Amanda Heberg

As the Director, Business Integration, Amanda leads new business development, sales, partnerships and marketing strategy across Sandstorm. Amanda collaborates closely with new clients to build strong, long-lasting partnerships while aligning Sandstorm's capabilities to solve client business problems.

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Eric Savage
Eric Savage

Eric Savage is a JavaScript Developer with expert knowledge and extensive experience in front-end development.

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Megan Durst, digital strategist
Megan Durst

Building strong client relationships in between running 5Ks

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Bill Kurland, Copywriter
Bill Kurland

Copywriter Extraordinaire

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joshua sovell
Joshua Sovell

As the Marketing Manager Joshua is in charge of crafting the Sandstorm narrative via compelling blog content and community engagement.

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Jeff Umbricht
Jeff Umbricht

Jeff is an Illinois native with a passion for web development. Making code into great things drives him every day. He’s often busy building awesome experiences for Sandstorm clients, and there’s a high probability that he’s rocking out to metal while he codes.

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John Rausch
John Rausch

Over his 25 years in the advertising industry, John has produced award-winning work for many B2C and B2B clients. He is a passionate believer in the power of the brand and brings a strategic approach to every piece of creative.

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Lisa Goepfrich
Lisa Goepfrich

Lisa is a Digital Strategist who is extraordinarily adept at building visual stories.

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Adam Smetana
Adam Smetana

Adam's busy developing awesome websites for our clients. We'll have an equally awesome bio soon. 

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Nick Meshes
Nick Meshes

Nick is Sandstorm’s Director of Analytics and Technology. He’s boosting our quantitative focus. He’s busy increasing our capabilities in web analytics, website optimization testing, SEO, SEM, display advertising, business intelligence, and personalization.

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Alicia Newland age 5
Alicia Newland

Alicia is an Account Director with 15+ years of experience on the agency side. Her first job as a paper carrier back in the 80’s, planted the seed for her dedication to building solid client relationships and her love of media.

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Tracy Graham
Tracy Graham

Tracy is Senior Designer at Sandstorm. His background in design and photography for print and web with experience in multiple industries makes him a Swiss army knife of creative awesomeness.

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Sean Fuller
Sean Fuller

As Technology Director, Sean is a hands-on developer and technical lead on projects. He works with design and strategist teams from kick off through launch to plan, design and execute technical solutions for client projects. 

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Reilly Willson
Reilly Willson

Someday I'll need a real bio, but for now I'm busy creating awesomeness for our clients!

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Amanda Tacker
Amanda Tacker

Amanda is a Digital Strategist with several years of experience on both the agency and client sides, with both B2B and B2C clients.

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Kellye Blosser
Kellye Blosser

Kellye’s unique approach involves a delicate balance of left and right-brained thinking. She most recently hailed from the corporate video world. Here at Sandstorm, she’s excited to bring strategic, innovative thinking to every project.

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Emily Kodner
Emily Kodner

Emily is our Web Strategy Director. She consults with clients, leads projects and works alongside our team of creatives and developers to provide solutions to complex business challenges.

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Megan Culligan
Megan Culligan

Megan knows the importance of picking a winner. With a background in politics and PR, she knows that a successful marketing campaign requires coordination of many moving pieces and a team focused on achieving a great goal. You’ll see her analytical point of view on the blog, providing insight and tactics for success.

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Meaghan Glennan
Meaghan Glennan

Meaghan is a storyteller. From the Granite State to the City of Broad Shoulders, she's created impactful true-life tales about people, places, businesses and events. As she guides Sandstorm's story by directing our marketing communications, you'll see a lot of her unique perspective and style.

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Holly Brinkman
Holly Brinkman

Holly's title at Sandstorm Design is Strategy, Research, and Writing, as she does a little bit of everything. She loves clever advertisements, strong brands, social media, and intuitive web sites.

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Matt Chiaromonte
Matt Chiaromonte

Matt is a copywriter and social media guru in Sandstorm’s Internship Program. With a background in marketing, journalism, and improv comedy, Matt brings equal parts knowledge and entertainment to our little corner of the Internet. When he isn’t generating social media content, Matt can be found enjoying pizza, podcasts, and many other things that begin with the letter “p”.

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Amanda Elliott
Amanda Elliott

Amanda Elliott is the Marketing Coordinator at Sandstorm Design. She absorbs the creative energy from our leadership team and facilitates the team so they can focus entirely on solving client challenges. She is passionate about anticipating needs, solving problems, and making projects fun.

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Sharonda Thomas
Sharonda Thomas

Our newest social media marketing and copywriting intern Sharonda has a passion for producing read-worthy content. Knowledgeable with various social platforms she will combine her communications and journalism background with her love of social media to keep our audience engaged. An artist at heart, Sharonda spends her free time cooking, painting, and barbering.

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Karen Boehl
Karen Boehl

Karen does a little bit of everything – webmaster, social media manager and search engine optimizer. She can most often be found on Twitter, in the Usability Lab, or happily buried in the Drupal admin menu.

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Jason Dabrowski
Jason Dabrowski

Jason is one of Sandstorm’s designers and also helps keep the office running smoothly. As a veteran of the theatre—from acting to directing, lighting to set design—he knows the value of hard work and a positive attitude. Look for his unique voice on the blog.

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Nathan Haas
Nathan Haas

Nathan is a User Interface Art Director at Sandstorm. He is a proud alum of The University of Tennessee. His main focus was print design, but he soon realized the potential of pixels. This combination of print and interactive gives him a unique view of design possibilities.

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Kyle Lamble
Kyle Lamble

Kyle is your stereotypical bluehat hacker, by day, who wants you to upgrade your browser to support his love for cutting edge web development techniques. By night, he is a curator and publisher of art. Co-founder of Loosey Goosey Art, Kyle spends much of his off time helping artists find their inner potential.

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Will Biby
Will Biby

Will wears many hats at Sandstorm. From writing web content to executing social media strategies, he is quick to act and insistent on a job done right. Will enjoys writing, so expect to hear from him often on the blog.

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Andy Cullen
Andy Cullen

Someday I'll need a real bio, but for now I'm busy creating awesomeness for our clients!

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Derek Vanderlaan
Derek Vanderlaan

Derek Vander Laan is Sandstorm's Senior Design Architect. With 20 years of experience, he designs web sites, infographics, and interactive digital experiences. His creative skills are always at work either at his desk or plotting a prank for someone else's.

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Andrew Jarvis
Andrew Jarvis

Andrew lives in Bucktown with his wife and three cats in various states of hairlessness. When he's not at Sandstorm doing front-end development he is passionate about creating 3D art.

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Michael Hartman
Michael Hartman

As Sandstorm's Technology and Usability Director, Michael leads our developers and usability researchers in creating web sites and applications—both desktop and mobile—that embody our favorite blend: intuitive user experience and dynamic Drupal development.

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Janna Fiester
Janna Fiester

Sandstorm's Executive Creative Director, Janna, is a design-thinker. Showcased in several design publications and exhibited at the Art Institute of Chicago, she is talented in taking nuggets of good ideas and nurturing them into solutions that are always strategic, engaging and visually delightful.

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Alma Meshes
Alma Meshes

Alma likes to help get things done at Sandstorm. She's worn many hats in her many years here and knows a little bit about everything.

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Sandy Marsico, Founder & CEO
Sandy Marsico

Sandy Marsico is the founder & CEO of Sandstorm®, a digital brand experience agency that turns consumer insights into engaging user experiences through our unique blend of data science, brand strategy, UX and enterprise-level technology.

Client Launches

Emma Thompson
DCLI Site Launch Makes Waves in Transportation

Over the past several years, DCLI has transformed itself and the intermodal transportation industry. As the largest provider of chassis in the U.S., they’re renowned for their industry-leading technology and logistics expertise.

But DCLI’s web and marketing presence was hindering the company’s growth. That’s why they turned to Sandstorm®.

Engaging Tool Increases Revenue

DCLI first asked us to help them solve an interesting challenge: reduce the burden of high sales-call volume while increasing revenue among potential clients. We jumped at the opportunity.

Through intense collaboration, we were able to develop an automated quote tool that seamlessly integrated into DCLI’s website. The result? Within the first month of its launch, the quote tool generated 49% of all marketing-influenced revenue.

Confident in our ability to deliver proven results, DCLI shifted their focus to two even more ambitious initiatives:

  • Creating marketing campaigns where none had previously existed
  • Designing and developing a new website to showcase their revamped brand

Building Creative Campaigns From the Ground Up

DCLI came to us with aggressive marketing goals. To help them achieve their objectives, we held a marketing workshop with key members of the company. This allowed us to gain insights into their business, and collaborate on a value proposition and strategy statement that positioned DCLI as the most agile intermodal partner around.

Building on this strategic foundation, we created ad concepts, event collateral, infographic, and sell sheets that drove the DCLI brand forward. Most important for DCLI, we implemented tracking within creative so they can begin measuring return on ad spend.

But our most ambitious collaboration was completely redesigning and developing DCLI’s website.

Reimagining DCLI’s Digital Presence

Creating DCLI’s new website engaged nearly every aspect of our expertise. Our unique approach benefitted DCLI in several ways.

Better Targeting of Customer Verticals

DCLI needed their website to talk to five separate user groups—motor carriers, ocean carriers, non-vessel-owning common carriers, beneficial cargo owners, and domestic shippers. We designed every aspect of the new website with these users in mind, making it easy for them to self-identify and find the tools and information that matter most to them. We even traveled to one of the nation’s largest terminals so we could showcase the breadth and depth of DCLI’s expansive chassis fleet to potential customers.

Content Optimized for Search Engines

To enable DCLI to capture as much organic traffic as possible, we analyzed current traffic and performed competitive keyword analysis. This allowed us to optimize all content across the new website, which resulted in a 27% increase in organic traffic in the first two months of the launch.

Integrating Marketing Automation

To capture leads at key touch points, we needed to successfully integrate the Pardot CRM platform. That required setting up tracking codes, incorporating the Pardot plugin within the CMS, and styling a custom form template within the CRM. The solutions were a huge success for DCLI, and in the first day of launch, the integration resulted in 7 leads.

In the wake of the successful launch, we’re continuing to test and optimize, and collaborate with DCLI to identify new opportunities across sales and marketing that elevate their brand.

We’re thrilled to help DCLI spotlight all of the innovative ways they help their customers keep cargo moving. See the new DCLI website for yourself!

This blog was posted by Emma Thompson on March 20, 2018.
Emma Thompson

About the Author

Emma Thompson

As an Associate Digital Strategist, Emma has a background in ad sales and a desire to create strong brand identities.

Sandy
Just Launched: Kentico Website for Beloved Household Products, CLR® and Tarn-X®

Jelmar is most recognized for its broad range of cleaning products (CLR and Tarn-X) that have helped solve some of the toughest household cleaning problems... maybe you've seen their commercials to clean your showerhead?

The CLR Brands website was outdated and virtually unusable on a mobile device. There was also a great deal of confusion across the brands – parent company, Jelmar vs its flagship products (CLR and Tarn-X) and related products. The site did not provide a cohesive experience, nor was it intuitive for consumers visiting the site for more information or where to buy CLR or Tarn-X products. It also did not properly serve the needs of its distributors and retailers. Given the brand structure and Jelmar’s drastically different audiences, it was critical to have a modernized user experience that was cohesive while providing variations based on the two distinct user groups. Sandstorm was challenged with reinvigorating and personalizing the CLR brand experience integrating social, digital, marketing automation and the website; as well as utilizing technology to drive better business decisions – which is why the Kentico EMS content management system was ultimately selected.

Based on our in-depth user research, one of the primary goals for consumers was to identify where they could buy CLR products. Sandstorm completely overhauled the “Where to Buy” feature (formerly the Retailer Locator feature, which we renamed based on our usability study results). This tool incorporates a custom Product Search, including radius map in several key areas of the site to improve overall usability – check out the Where to Buy feature here. On the administrative side, Sandstorm developed a product management tool within Kentico, so Jelmar staff can easily manage updates to products in a single location, which propagates throughout the site. In addition, Sandstorm implemented Kentico’s Smart Search to drastically improve the findability of products, "How To" videos, FAQ spec sheets, blogs and news, etc.

Behind the scenes, Sandstorm utilized Kentico’s Staging and Synchronization features to manage development and testing in one environment, user acceptance and content editing in a second environment, and live production in a third, while ensuring that integration of code and content between the sites can always be easily managed and synchronized. From a content migration perspective, Sandstorm utilized Kentico’s import utility and custom scripts to map content into the new site, product details, images and related taxonomy. Sandstorm also leveraged Kentico’s features for tagging, categorization, Google sitemap generation, and other capabilities to improve SEO of the site.

The entire project included a complete redesign, in-depth user research, information architecture, usability testing, UX/UI development, Kentico install/configuration, Kentico web development, content migration, QA testing, analytics and launch. Additionally, upon launch, Sandstorm ran multiple email campaigns using Kentico’s Contact Management and Email Marketing features to deliver messages segmented for audiences interested in retail products separately from products for industrial/commercial uses.

End results? 380% increase in use with a 78% increase in site entrances directly to the new "Where to Buy" versus the previous "Retailer Locator". Overall 12% increase of pageviews, and an 11% reduction in bounce rate – within the first 30 days. Visit clrbrands.com.

This blog was posted by Sandy on January 23, 2018.
Sandy Marsico, Founder & CEO

About the Author

Sandy Marsico

Sandy Marsico is the founder & CEO of Sandstorm®, a digital brand experience agency that turns consumer insights into engaging user experiences through our unique blend of data science, brand strategy, UX and enterprise-level technology.

Emily Kodner
NICB Drupal 8 E-Commerce Site

At Sandstorm®, we take security seriously. For the not-for-profit National Insurance Crime Bureau (NICB), that means preventing insurance fraud and theft across the United States. NICB turned to Sandstorm to design and develop a brand-new website that could better help them advance their mission.

The launch of this site represents a significant shift for NICB. The previous website addressed two audiences: the general public and current members. By focusing on non-member audiences, NICB can more clearly convey their message and raise awareness with common consumers.

With an iterative, user-centered approach that utilized usability testing to refine navigation items and page layouts, we designed an intuitive user experience that we developed in Drupal 8. By building in the newest version of Drupal’s content management system, we were able to give NICB a robust e-commerce platform with an intuitive administrative interface.

We are honored to help NICB raise awareness of their mission and help combat insurance fraud and theft. Check out the new NICB website for yourself.

This blog was posted by Emily Kodner on November 21, 2017.
Emily Kodner

About the Author

Emily Kodner

Emily is our Web Strategy Director. She consults with clients, leads projects and works alongside our team of creatives and developers to provide solutions to complex business challenges.

Emily Kodner
Association for Corporate Growth launches new, responsive website.

At Sandstorm®, we thrive on designing and developing exciting new websites. But we also know how important a great event can be. That’s why we couldn’t have asked for a better opportunity in creating a site for ACG.

The Association for Corporate Growth (ACG) is the global community for business leaders focused on driving middle market growth through mergers and acquisitions. As a chapter-led organization, ACG is heavily focused on events, holding over 1,200 around the world each year for industry professionals and the association’s 14,500 members to network.

In order to drive their own growth, ACG turned to us to design and develop a website platform that provided individual sites for the global organization as well as its 58 chapters. Each site not only needed to be mobile friendly and visually appealing, it needed to be user friendly and easy to manage for each chapter, an objective we were able to achieve as a result of several efforts:

  • Attending ACG’s annual event and conducting stakeholder interviews to hear directly from leaders and members what they needed from the new website
  • By integrating the Drupal 8 content management system (CMS) with the netFORUM association management system (AMS)
  • Conducting a usability study on the new design to ensure it was intuitive and easy to use
  • Building a collaborative space for chapters and committees to digitally communicate and share essential documentation

We’re honored to help ACG continue driving middle market growth around the world. Check out the new ACG website for yourself.

This blog was posted by Emily Kodner on June 20, 2017.
Emily Kodner

About the Author

Emily Kodner

Emily is our Web Strategy Director. She consults with clients, leads projects and works alongside our team of creatives and developers to provide solutions to complex business challenges.

Lisa
Sandstorm Launches New Raddon Website

At Sandstorm®, we know a thing or two about creating great user experiences. That’s why working with Raddon to develop their new website was such a perfect fit.

For Raddon, 2016 was a transitional year. Fiserv purchased the company, which gave Raddon the opportunity to create a new, visually appealing website that aligned with Fiserv’s look and feel.

With the launch, we were able to help Raddon:

  • Build brand equity through beautiful web design that complements their parent company.
  • Create a consistent experience for Raddon and Raddon Report visitors by combining the domains.
  • Improve lead generation by implementing an e-commerce solution that makes it easier to purchase research reports and register for events.

We’re honored to help Raddon in their mission to improve financial performance through research and help financial institutions achieve sustainable growth. See the new Raddon website for yourself.

This blog was posted by Lisa on April 6, 2017.
Lisa Goepfrich

About the Author

Lisa Goepfrich

Lisa is a Digital Strategist who is extraordinarily adept at building visual stories.

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Karen
Sandstorm Launches Community Drupal Web Site for PROmeasure

Standardization is a hot topic in the PRO (patient-reported outcomes) community. It’s hot enough that the amount of information out there can be difficult to filter through, and makes it impossible to get your voice heard. PROmeasure is taking on these challenges with the beta launch of their site PROmeasure.org.

The site aims to involve the PRO community of authors, medical practitioners and health care IT professionals in enhancing the use of PRO in clinical practice and research by standardizing its use of measures (questionnaires). Users can download an open-source data model for measure standardization, search through a database of measures and participate in discussions with the community.

The PROmeasure web site is built in Drupal and includes a PubMed integration, user dashboards, commenting and personalization features, community forums, and content-manageable rotating graphics on the homepage.

Learn more about the possibilities available with Drupal development.

This blog was posted by Karen on August 21, 2012.
Karen Boehl

About the Author

Karen Boehl

Karen does a little bit of everything – webmaster, social media manager and search engine optimizer. She can most often be found on Twitter, in the Usability Lab, or happily buried in the Drupal admin menu.

Karen
Realtor University - Example of a Drupal web site

REALTOR® University and the National Association of REALTORS® partnered with Sandstorm's Drupal development team to build their first ever master's degree program. The web site was developed through a combination of marketing messaging, copywriting, tagline development, user interface design and implementation of the Drupal 7 CMS. Featured on the homepage are rotating graphics emphasizing the core advantages the university offers. We are so excited to announce this launch!

This blog was posted by Karen on October 20, 2011.
Karen Boehl

About the Author

Karen Boehl

Karen does a little bit of everything – webmaster, social media manager and search engine optimizer. She can most often be found on Twitter, in the Usability Lab, or happily buried in the Drupal admin menu.

Karen

Sandstorm Design recently launched a health care web application for a large insurance company. The interactive experience educates users on Medicare health care coverage options. To offer this helpful tool to an even broader audience, the application has now launched in Spanish!

This blog was posted by Karen on April 22, 2011.
Karen Boehl

About the Author

Karen Boehl

Karen does a little bit of everything – webmaster, social media manager and search engine optimizer. She can most often be found on Twitter, in the Usability Lab, or happily buried in the Drupal admin menu.

Karen

Third River Capital Management wanted a web site that would represent them for who they are: a professional, contemporary, collaborative group. We at Sandstorm Design were so excited take this vision and build it, and are even more excited to announce the web site launch!

The imagery of running waters on the site gives it a clean look, and reflects Third River Capital Management’s approach to the business – consistent and long term. They are such a joy to work with, and their collaborative approach is especially inspiring. We couldn’t be happier to announce this web site launch!

This blog was posted by Karen on August 20, 2010.
Karen Boehl

About the Author

Karen Boehl

Karen does a little bit of everything – webmaster, social media manager and search engine optimizer. She can most often be found on Twitter, in the Usability Lab, or happily buried in the Drupal admin menu.

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Karen
New SRES Site

We are proud to announce the launch of the Seniors Real Estate Specialists® web site! SRES® is a designation offered by the National Association of REALTORS®, an association we’ve absolutely loved working with for over seven years.

SRES® designees are specialized in the real estate needs of those age 50+, and this web site gives them a place to connect with each other and with anyone looking for an SRES® designee. After logging in, members can update their profile, download marketing materials, or receive help with live chat. We’re so excited to launch this web site for the National Association of REALTORS®!

This blog was posted by Karen on June 16, 2010.
Karen Boehl

About the Author

Karen Boehl

Karen does a little bit of everything – webmaster, social media manager and search engine optimizer. She can most often be found on Twitter, in the Usability Lab, or happily buried in the Drupal admin menu.