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Will
At the "fire" side
This blog was posted by Will on September 10, 2014.
Will Biby

About the Author

Will Biby

Will wears many hats at Sandstorm. From writing web content to executing social media strategies, he is quick to act and insistent on a job done right. Will enjoys writing, so expect to hear from him often on the blog.

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Will
Catchin' some rays...

Check out our fun collection of solar powered office mates.

This blog was posted by Will on August 26, 2015.
Will Biby

About the Author

Will Biby

Will wears many hats at Sandstorm. From writing web content to executing social media strategies, he is quick to act and insistent on a job done right. Will enjoys writing, so expect to hear from him often on the blog.

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Will
What's for Lunch?

The dartboard comes in handy for when we just can't decide what to have for lunch.

This blog was posted by Will on September 15, 2014.
Will Biby

About the Author

Will Biby

Will wears many hats at Sandstorm. From writing web content to executing social media strategies, he is quick to act and insistent on a job done right. Will enjoys writing, so expect to hear from him often on the blog.

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Will
Playing at the Table

Sandstorm's lunch area.

This blog was posted by Will on September 16, 2014.
Will Biby

About the Author

Will Biby

Will wears many hats at Sandstorm. From writing web content to executing social media strategies, he is quick to act and insistent on a job done right. Will enjoys writing, so expect to hear from him often on the blog.

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Will
The Purple Palace
This blog was posted by Will on September 19, 2014.
Will Biby

About the Author

Will Biby

Will wears many hats at Sandstorm. From writing web content to executing social media strategies, he is quick to act and insistent on a job done right. Will enjoys writing, so expect to hear from him often on the blog.

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Will

We give a lot of #thanks (You Rocks!) around Sandstorm. Check our Sandy’s collection.

This blog was posted by Will on August 22, 2014.
Will Biby

About the Author

Will Biby

Will wears many hats at Sandstorm. From writing web content to executing social media strategies, he is quick to act and insistent on a job done right. Will enjoys writing, so expect to hear from him often on the blog.

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Will
Sandstorm at DHCU
This blog was posted by Will on .
Will Biby

About the Author

Will Biby

Will wears many hats at Sandstorm. From writing web content to executing social media strategies, he is quick to act and insistent on a job done right. Will enjoys writing, so expect to hear from him often on the blog.

THIS FILE WAS POSTED UNDER: 
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Will
Interactive Agency Looking for a Digital Strategist

Sandstorm Design is hiring! Our interactive agency in Chicago is seeking a Digital Strategist to join our team with an entrepreneurial spirit. If this is you, contact us.

The perfect candidate is a forward-thinking, self-starter to lead client projects through their entire lifecycle. (This isn’t just a project manager.) The Digital Strategist is consulting role that helps define the vision for our projects. They need experience cultivating long-term marketing relationships and comfortable envisioning and delivering in a collaborative, multi-disciplinary environment. Like all Sandstormers, the strategist has to understand and embrace the history, core values and culture of our agency.

It is a digital role. They need to understand how the web and application design and development process work, recognize problematic areas, as well as provide solutions to move projects forward. They are responsible for accurately understanding the client’s objectives and requirements and communicating the information to the design/development team. This requires  excellent written and verbal communication and leadership skills.

All Sandstorm employees must meet deadlines, be aware of scope and budget of projects they are assigned to and work cooperatively with the team and clients.

To apply, please submit resume and cover letter. Please NO phone calls. If you have any questions, please comment to this post.

Specific Role Components

  • Accounts for overall financial performance of client
  • Creates clear and informative project briefs to outline priorities and motivate teams
  • Assists with quarterly or semi-annual strategic business planning meetings to develop near and long term strategies
  • Determines appropriate engagement models for the project and client relationship (time and materials, fixed fee, retainer, other)
  • Seeks opportunities to apply previous strategies and project methodologies to achieve desired outcomes efficiently
  • Develops proposals and sales presentations
  • Assists existing client growth
  • Enters time and cost estimates
  • Reviews and approves invoices and payables
  • Assists with strategic planning, concept development and requirements gathering
  • Identifies resource and personal needs to fill gaps in the agency’s capabilities
  • Participates in industry and local events/associations to build awareness and reputation of agency and to network with clients
  • Creates case studies
  • Seeks media coverage of client work to increase awareness and solidify reputation in the digital marketing space
  • Consults as needed

Qualifications

  • 3–5 years of account management in similar organizations
  • Bachelor’s degree in marketing, business or equivalent field
  • Previous experience working in agency or professional services
  • Experience in digital marketing
  • Proficient writer
  • Exceptional communications skills
  • Social media platform experience preferred
  • SEO and/or SEM experience preferred
  • Information Architecture understanding, Axure familiarity a plus
This blog was posted by Will on October 1, 2013.
Will Biby

About the Author

Will Biby

Will wears many hats at Sandstorm. From writing web content to executing social media strategies, he is quick to act and insistent on a job done right. Will enjoys writing, so expect to hear from him often on the blog.

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Will
Crowds cheer for Sandstorm social media strategy

The big game is this Sunday. It’s going to be cold. There will be a lot of parties. It’s sure to be a great matchup between the Seahawks and the Broncos with a number of memorable commercials. But between cold brews and bowls of flamin’ hot nachos, fans will use this major media event to get their thoughts out on social media.

Both teams are supported by very outspoken fanbases, on the field and in front of TVs across the country. These are true blue fans who are constantly advocating their team (or should we say brand). Even on social media, their fans are constantly liking, commenting and even defending.

So they’re football teams, what does that mean for you? You too can create superfans for your brand. It takes time and effort, but these four points will help direct your initiative to the endzone.

1. Make a Conversation NOT a Speech

It’s all about social engagement. Think about it in terms of a party (not a football party, one with more mingling). What are the most memorable experiences? Ones where you are involved in a conversation or where you’re forced to listen while someone expounds? It’s probably the former, and chances are that you were so involved that you lost track of time, too.

Why not replicate that with your social media presence? If you create something that asks questions or welcomes discourse, you’re putting forth a memorable experience for your users.

2. Be Fueled by Your Focus

Do what you set out to do. If your goal is to sell a service or product, be sure that your interaction supports that. Your social media presence should be positioned to support your business, not just to support itself.

If you are posting just funny pictures, comics, or non sequiter posts, what does that do for your business? They can relate to you with some copy, but you need to make sure that what you put in front of your users is reflective of your business. [If you want to read more about making sure your content fits your brand, I wrote a post on Voice and Tone.]

3. Make a Game Plan

You don’t find social success by luck. You need to examine the field, size up your competitors, and find out what makes your users tick. Success comes from practice and preparation. By setting up a strategy you have a plan to keep your momentum. A well executed Social Media strategy can assist with how you respond to user comments as well.[To learn more on the importance of thinking, check out this post from Laura.]

4. Keep It Personal

The social aspect of social media is the instant human connection. Traditional media created campaigns that presented ideas, feelings, products with a passive connection to the user. Content, ads, articles, commercials, were seen and read.  Social media is interactive. Whereas with a commercial, a user might be part of an invisible conversation based on the business’ assumptions. Now you can promote and present useful content on a platform ready for consumer reaction.

As opposed to having your brands message as part of a TV program or in a magazine, your content is within your users feed of personal information. So, you’ll be interspersed with personal contacts, family photos, and old high school crushes. With that their likes and comments are open for their network (and yours to see). Ensure you are creating a conversation where your user would be open to comment and like in an open, personal forum.

What’s Your Next Play?

After 10 years of Social Media, it’s a mainstay of our lives and businesses. With some preparation and thoughtfulness you can mold your brand’s online presence into an important part of their social media experiences. To create super fans, you have to first create something super. If you can get them cheering, the eventual results will make you cheer, too.

This blog was posted by Will on January 31, 2014.
Will Biby

About the Author

Will Biby

Will wears many hats at Sandstorm. From writing web content to executing social media strategies, he is quick to act and insistent on a job done right. Will enjoys writing, so expect to hear from him often on the blog.

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Will
Taking time to create great brand strategy

I enjoy comedy, and I’m a big Monty Python fan. It’s no surprise that when I found a lecture by John Cleese on creativity, I was excited. He’s incredibly funny, smart and hard-working. What surprised me was how his 1991 talk resonates with me today.

What’s the path to creativity?

No matter how hard one tries, you can’t put creativity into a box or a process. The road to results is non-linear. In the talk, Cleese lists, not attempted process, but the conditions under which creation can happen. They are:

  1. Space
  2. Time
  3. Time
  4. Confidence
  5. Humor

All of these steps make sense. I really like that he mentioned ‘Time’ twice. An emphasis on time is crucial. Creating something innovative from scratch takes time to steep. Time is the secret ingredient that allows creative brains to make unique connections.

There are no shortcuts.

People are in awe of the beauty of the Sistine Chapel ceiling, without thinking of how Michelangelo dreamt it, designed, planned and painted it. This took time. A lot of it. This is true of any major creative undertaking; sculpting from clay, writing a novel, composing an opera.

Effective marketing takes time, too.

The importance of time goes even further: design and development of a web site, strategic marketing plans, content strategy, social media strategy, usability, user research. Rome wasn’t built in a day, and neither was any reputable web site.

So, when preparing a request for proposals, and eventually statements of work, keep in mind that to create something great, you’ll need to allocate an appropriate amount of time so your creative partner can build something impactful. Find a partner you trust to assist you with the appropriate level of effort so you get the maximum ROI.

Great things can come to those who wait.

Dreaming, Planning, Preparation, Research, Thinking, Designing, Execution: they all take time. So the next time you visit a blog you enjoy or walk past a sculpture in the park, consider who created it, and more importantly how.

[I encourage you to watch Mr. Cleese’s lecture, too. There is a shorter and full version available.]

This blog was posted by Will on January 17, 2014.
Will Biby

About the Author

Will Biby

Will wears many hats at Sandstorm. From writing web content to executing social media strategies, he is quick to act and insistent on a job done right. Will enjoys writing, so expect to hear from him often on the blog.

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