Sandy Marsico is the Founder & CEO of Sandstorm®, a next-generation brand experience agency that turns customer insights into engaging user experiences through our unique blend of strategy, UX design, user research, marketing technology and analytics.
10 Great b2b Sites: Sandstorm Design - a Featured Expert in Crain’s B2B Magazine
We are so honored to be mentioned in B2B magazine today! I just wanted to share as it really demonstrates our company's passion for user centered design and usable web sites. Here's a little excerpt for those that don't have time to read the full article:
Another trend: Making the most of a user's time on the site, rather than focusing on increasing the amount of time spent on the site, said Sandy Marsico, principal of Sandstorm Design, a web design and usability firm. “You want to help them find what they want quickly and get on with their day. Businesspeople don't have any time to waste anymore.” “You want clear areas of content,” Marsico said. “There should be more conversation and less selling.”