Our Approach to User
Research and Enhancing the User Experience
Sandstorm Design’s methodology
includes a user-centered design approach. To best understand
your client, we recommend research to lead decisions to
maximize your client’s user experience.
User Research
How well do you know your customer? Our user research includes in-depth interviews
with your customers or like-minded prospects to
uncover common goals, needs and
wants,
new content and functional requirements for your web site, personalities “personas” and
a common set of tasks performed on your web site – all enriching your
user's experience.
Learn how this differs from traditional market research. Request
a User Research quote today.
Persona Development
We mold user research to drive extraordinary
creative results through the development of a "persona". Before deciding
on a creative direction, questions are posed related to a specific persona’s
motivation, needs and biases to guarantee the usability of a particular web
site.
It can be difficult considering a whole audience’s
point of view, but from the perspective of a persona (or a face to represent
an entire group), it makes the audience seem more real. Our
creative
team
asks
the question “What would Rita do?” instead of “What
would real estate agents, aged 37 - 58, with over $2M in sales, 10+ years experience,
living on the west coast, do?”
Learn how this differs from traditional demographics? Request
a quote on Persona Development today.
Competitive Analysis
Competitive site reviews focus on web sites that are similar
in content and audience. These reviews offer another
lens for our clients to understand where your web site
stands in the marketplace and how effective your site
and your competitors are at communicating their message
and serving your users’ needs.
Your end result? A comprehensive report outlining features, functionality,
and tools your competitors (and other industry-based
businesses) are utilizing on the web. Request
a quote for a Competitive Analysis.
Interested? Fill
out a request for our user research services today.
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