Corporate Branding Solution

Katz, Sapper & Miller Profit Advisors (KSMPA) approached Sandstorm Design as branding consultants to create an entire corporate identity package including a logo, business cards, letterhead, brochure and web site. Their old look was bland, ultra conservative and inconsistent from print to web. Sandstorm Design accepted the challenge and began by developing a logo while creating a fresh and inviting "look and feel."

For the creation of the logo, Sandstorm Design's branding consultants thought of "direction." The blue arrow represents movement in a positive direction promoting financial growth in an organization and demonstrates the expertise of the profit advisors pinpointing areas to save a company money.

For the design of the web site, www.ksmpa.com, KSMPA had a few requirements: easy-to-use navigation, high quality design, and a look that was traditional enough for the financial industry yet had technical flair. All pages were designed on a clean white background allowing visitors to print any pages they found on the site easily. The navigation was streamlined and each page included a photo incorporating a "numbers adding up" theme.

The design of the corporate brochure successfully conveys KSMPA's innovation and expertise. It ties in the logo, web site and printed collateral with a cohesive, professional image.

The end result? An integrated and sophisticated new image for KSMPA.

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About KSM Profit Advisors
KSM Profit Advisors, a division of Indianapolis-based accounting firm, Katz, Sapper & Miller, help companies increase profits and become more competitive by reducing costs through innovation and improved efficiency. KSM Profit Advisors has the time and expertise to thoroughly investigate a wide range of areas in ways a company's staff, given the necessary focus on their immediate jobs, simply cannot. KSM Profit Advisors' aim is to grow businesses and help companies reduce their costs.

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