When it comes to SEO and marketing your website, the high level concepts don’t often change (write strong original content, continue to add to that content, attract quality links, etc). What does change are all the new things you can do to increase your odds that people will come back to your website and promote your content, which in turn drives more traffic. Of all the website SEO tools, I like Website Grader. (and no, they didn’t pay for that link). When I find a tool I like, I share it. And what I like most is that Website Grader put together in a very organized fashion what they look for in the analysis, what you can do to improve your website, and if you want more help, where to go. And it’s free.

You only need 5-6 participants to catch 80% of your problems (Jakob Nielsen, March 19, 2000), so what are you waiting for? Assuming you don’t have access to your end user, grab a coworker or two (who isn’t on the project) and watch their expressions and their navigational habits complete a series of tasks that you have deemed most important. It’s basic, and rudimentary, but it’s a start. And you’ve just started the beginnings of a task analysis – which will be important when you start to implement your web analytics.