We are officially announcing our prediction for the new marketing buzz word for 2010: “intelligence”. Intelligence is going to be the new way of describing a multitude of already existing words including but not limited to: web analytics, overall business experience, experience in a marketplace or segment of the market, market research, data aggregation and reporting, interactive data driven web tools… okay, basically anything that uses data will now be referred to as “intelligence”.

Coming to our web site soon. :)

I had a creative block for today’s blog entry, but I really wanted to write. Alma popped into my office, so I asked her for some ideas (this is a very common scenario here at Sandstorm… I have an idea, or at a loss for one, and the staff member in the closest proximity to me gets “chosen” to help brainstorm the solution). She jumped right in and rattled off like 5 ideas, and the one that struck me the most was her perspective about how unique we are in how we openly share ideas here – and that anyone can add insight and make a contribution. Some may say this is an inefficient use of time… these random unplanned idea-dreaming water-cooler conversations, or is it really one of the perks about working for a boutique?