Sunday, April 26, 2009

Twitter novels? A novel idea or a novelty?

So I just read a snippet from the middle of a twitter novel, and I am still getting my head wrapped around the concept. I read about 50 posts, and I feel like I jumped into a movie part way through. All weekend this twitter novel storyline has been popping up in my mind, but I can’t decide if it’s the storyline that is strong or is it my intrigue and curiosity on the medium selected? Could a twitter novelist make it on Oprah? Or could our web design firm build a novel about our company?

Friday, April 24, 2009

We’re looking for insight into why we get the most leads on Fridays

So our web analytics consistently show a decline in unique visitors on Fridays, but on a month to month basis, Fridays drive the most leads verse any other day of the week for our web design firm.

So why is that? Is everyone so tired of putting out fires all week that by Friday all they want to do is some browsing on the web? Or do they finally get a few minutes to themselves to get to that ‘to do’ on their list of finding a new interactive agency? Or is Friday subconsciously the most creative day (and fun) day of the week? Any insight would be great!

Thursday, April 23, 2009

Is twitter a fad or will it turn into a lead generating marketing machine for B2B companies

So we started a twitter account for Sandstorm. Holly has put together a twitter strategy for our web design firm and we now have over 200 followers within our first few weeks. Within days we got Obama and the Chicago Cubs to follow us – which was fun to tell my parents as it sounded impressive. Anyway, we’re (I mean Holly) is regularly tweeting, and we’re testing a few content directions, and building our own case study on our experience with Twitter. As a B2B company, will twitter just distract us from the marketing that we know works for us, or will it become part of our integrated marketing campaign that we can’t live without? Stay tuned and follow us: http://twitter.com/SandstormDesign